Is Combining Search, Social and Content Impossible for Big Brands? By Andrew Girdwood #SEJSummit

“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

Free 30-Day Trial

Instant data. Tweak strategies. Benchmark

competitors.

Use with m

ultiple teams

#SEJSummit#Searchmetrics

• “Media Innovations Director”

• Search, Affiliates, Social and Display

• Virgin, British Airways, Samsung,

Barclaycard, Standard Life, Hilton, Cancer

Research UK, …

@AndrewGirdwood

1. Make it Bleed2. Work with

Experts3. Coordination

#SEJSummit#Searchmetrics @AndrewGirdwood

“We’re not a publisher”


“We expect you to includecontent”


“We expect you to focus on SEO/content/Social and not

compete with our SEO/content/Social agency”


STRUCTURE


TEST EXPERTISE AT

PITCH


KPI ONCOOPERATION


SEO FROM AFFILIATES

Linkbait

Affiliates

Lift-Off


SIZE IS CLOUTMake it Bleed


SPEED


TOOLS

• Slack• Trello• Google Docs• Group Chats


Coordination


REACTIONTIMES


1. Make it Bleed2. Work with

Experts3. Coordination


Twitter @AndrewGirdwood

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Is Combining Search, Social and Content Impossible for Big Brands? By Andrew Girdwood #SEJSummit

Marketing

Transcript of Is Combining Search, Social and Content Impossible for Big Brands? By Andrew Girdwood #SEJSummit