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From Crisis to Recovery – Are the Worst Times the Best Times?

Brett Henry

Vice-President Marketing, Abacus International

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Hi , I am Brett Henry

@ Brett Henry

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Quick introduction

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China growth continues…

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2009 – Global TMCs in China

• Investing in T&E in China slowed but not stopped.

• 29% of the companies surveyed increased spending versus 43% in 2008.

• 55 % indicated that their T&E spending remained flat and 16 % reduced spending.

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2009 – Trends In Corporate Travel In China

• Increase in number of companies having formal policies in place

• Increase in policy compliance among corporate travelers

• Control of T&E expenditure

• Interest from finance / purchasing departments

• Working with the right suppliers is important

• Switch to economy fares and lower class of accommodation

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Growth in Corporate Segment

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Investment in Selling Non-Air Products, Partnerships, Technology & Online

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What Is Most Important in the Next 24 Months

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1. Mobile

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It’s About the Post Booking Experience First!...

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….and also about location!

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2. Online Becomes Even More Important

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Ctrip Performance In 2009...

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RevenueNet Income

+34% +48%

16For internal use only

…Comparison Of Ctrip And Expedia Market Cap

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+$7.3B +$5.5BMarket Cap

Revenues (2009) +$2.95B +$291M

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Online Booking Contributing More to Agency’s Revenue

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Over 70% Intends to Develop An Agency Website

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Getting Online for the Price of Lunch

105 customers and growing www.riyuehangfu.com

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Corporate Online - Abacus GetThere

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3. MetaSearch Matters

• MetaSearch is working – managing the marketing and acquisition without the operational complexities

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• Something here about size of metasearch market

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• Something here about size of metasearch market

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4. UGC Alters Travel Purchase Decision Influencers

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Ctrip

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Buy or Build?

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5. Next Generation Profile Systems

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6. Integrated FMBO

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7. Data Matters

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8. Shopping emerges and dominant paradigm

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About Abacus

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About Abacus

Asia’s leading provider of travel solutions and services with more than 20,000 agency locations in 24 markets.

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Follow us:

Facebook.com/AbacusIntl

twitter.com/AbacusMarketing

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Brett_Henry@abacus.com.sg

Facebook.com/brettehenry

Twitter.com/BrettHenry

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Thank You