From Crisis to Recovery – Are the Worst Times the Best Times?
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From Crisis to Recovery – Are the Worst Times the Best Times?
Brett Henry
Vice-President Marketing, Abacus International
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Hi , I am Brett Henry
@ Brett Henry
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Quick introduction
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China growth continues…
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2009 – Global TMCs in China
• Investing in T&E in China slowed but not stopped.
• 29% of the companies surveyed increased spending versus 43% in 2008.
• 55 % indicated that their T&E spending remained flat and 16 % reduced spending.
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2009 – Trends In Corporate Travel In China
• Increase in number of companies having formal policies in place
• Increase in policy compliance among corporate travelers
• Control of T&E expenditure
• Interest from finance / purchasing departments
• Working with the right suppliers is important
• Switch to economy fares and lower class of accommodation
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Growth in Corporate Segment
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Investment in Selling Non-Air Products, Partnerships, Technology & Online
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What Is Most Important in the Next 24 Months
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1. Mobile
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It’s About the Post Booking Experience First!...
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….and also about location!
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2. Online Becomes Even More Important
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Ctrip Performance In 2009...
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RevenueNet Income
+34% +48%
16For internal use only
…Comparison Of Ctrip And Expedia Market Cap
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+$7.3B +$5.5BMarket Cap
Revenues (2009) +$2.95B +$291M
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Online Booking Contributing More to Agency’s Revenue
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Over 70% Intends to Develop An Agency Website
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Getting Online for the Price of Lunch
105 customers and growing www.riyuehangfu.com
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Corporate Online - Abacus GetThere
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3. MetaSearch Matters
• MetaSearch is working – managing the marketing and acquisition without the operational complexities
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• Something here about size of metasearch market
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• Something here about size of metasearch market
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4. UGC Alters Travel Purchase Decision Influencers
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Ctrip
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Buy or Build?
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5. Next Generation Profile Systems
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6. Integrated FMBO
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7. Data Matters
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8. Shopping emerges and dominant paradigm
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About Abacus
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About Abacus
Asia’s leading provider of travel solutions and services with more than 20,000 agency locations in 24 markets.
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Follow us:
Facebook.com/AbacusIntl
twitter.com/AbacusMarketing
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Thank You