Franchise Information 2011

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Ripples Bathroom Franchise Opportunities Information Pack

Transcript of Franchise Information 2011

Franchise Opportunities With A Multi

Award Winning Company

The Company History

Roger Kyme previously a retail director for Travis Perkins.

Established 1988 in Bath 3000sq ft showroom.

British Bathroom Retailer of the Year Award 1994/95 – first to do so.

First franchised in 1995 in Bristol.

Showrooms

Showroom Design

Bathrooms

Company Structure

Roger Kyme

Chief Executive

Paul Crow

Managing Director

Lisa Kyme

Director

(Ripples London)

Nicola Crow

Director

(Assistant Brand

Manager)

Juliet Harris

Brand Manager

Sandra Kyme

Company Secretary

Marketing & Brand Development

2010 Advertising Campaign

P.R.

Web Site

Email Newsletters

Thousands of E-mail newsletters routinely sent.

Head Office Support

Full time in-house

marketing team

dedicated to

promoting the

Ripples brand.

Local Event Support

Ripples Brighton sponsored a table at Brighton Races – 7th

August 2008 for Ladies Day an annual event.

Ripples Brighton sponsored the prize for ‘Best Hat’ with supplier Hansgrohe donating a Porsche Cayman for a week, which was presented to the winner by Chief Executive of Ripples Limited Roger Kyme.

Event fully supported by head office marketing team with display boards and hand-outs.

Brighton Races

In Store Trade Events

Developing sales with the trade, such as architects, is an essential part of the

Ripples Franchise philosophy, supported by the head office.

Press Days

Local events for local journalists.

Creates publicity, better advertising

and editorial/advertising features.

Ripples Celebrate 23 Years

Opportunities to obtain PR and promote

Ripples within the local area are

undertaken for key events such as the

company birthday in February.

Corporate Identity

Ripples Pens

Ripples Pencils

Ripples Mouse Mats

Ripples Coasters

Ripples Carrier Bags

Ripples Quotation Folders

Ripples Diaries

Ripples A6 Pads

Ripples Design Pads

Ripples Portfolio

Ripples Corporate E-mail

Ripples Website

Ripples Brochure

Ripples Trends Brochure

Ripples Artwork

All of the following items are branded Ripples and promoted through every

Ripples showroom:

Success Stories

Multi Award Winning Company

Finalists:

Designer Award for Bathroom project over £15k - Zak Reynolds

Young Designer Award for Bathrooms - Leanna Fry

Designer Award for Bathroom project up to £15k Gemma Hewick

Master Retailer Award - Ripples Solihull

Support

Products

We only sell quality products from Europe's leading

manufacturers.

We have own brand products to support these.

Group trading term benefits are passed straight to

franchisees, who buy direct from approved suppliers.

All franchisees involved in discussions on suppliers by

way of group meetings.

The Bathroom Industry

Ripples are at the

heart of the bathroom

industry and we take

our contribution to its

development seriously

so that standards and

services can be

improved all the time.

In-House Training

Training is vital. Training days are provided for sales

techniques and drawing skills and each year all Designers

are encouraged to attend an annual conference for further

brain-storming and general sharing of ideas around the

company. Always followed by the Christmas party too!

Annual Conference

Leading retail guru Mary Portas at a recent

Ripples conference. Retailing to the highest level

is at the heart of what we do and there can be no

higher praise than that received from the Queen

of Shops herself, Mary Portas.

Team Work & Fun!

Lots of charity Fun Runs and another

opportunity to spread the Ripples message

through head office provided corporate T-

shirts and photography leading to press

releases and further Ripples press coverage

Our Commitment To You

START-UP

We will help find a suitable location in an agreed trading area.

We will design your showroom and help you choose product, producing detailed architectural drawings, lighting plans and individual displays.

We will mark-out the showroom and construct the Ripples columns.

We will negotiate special buying terms for all display product.

We will train you – at our offices in Bath.

We will help you recruit staff.

We will fund the launch of your showroom to the local press.

We provide a detailed Operations Manual.

We will work in your showroom.

Our Commitment To You

ON-GOING

We will visit your showroom regularly for in-depth meetings.

You will attend the group summer and winter conferences.

We will hold regular training sessions for your and your team on all aspects of

running your business.

You will attend regular Ripples group meetings to discuss all aspects of the

business, such as advertising, product buying and installation.

We will provide you with an on-going help desk support through our head office.

We will promote your business through our extensive national marketing,

including PR, advertising and web site.

We will provide standard forms and stationery & point of sale material at specially

negotiated rates.

We will provide you with management reports and sales trends.

We will forward all brochure enquiries received via the web site for your area.

Your Commitment To Us

We need your commitment to your Ripples showroom.

We need your commitment to providing a detailed business plan for your showroom.

We need your total commitment to the total package of Ripples training, systems, display service and administration so that the Ripples customer promise is supported and enhanced at every showroom.

We need your commitment in participating in all Ripples promotions and local advertising campaigns.

We need your commitment to the training provided by the company and the high standards that are associated with the Ripples name.

We need your commitment to providing all relevant information and statistics as specified in the Operations Manual.

We need your agreement and adherence to the established systems and methods that we have developed.

Finance

Initial Franchise Fee £40,000.

On-going Management Service Charge 5%.

Ripples Limited commit to spending 10% of this

income on marketing activities.

Advertising Levy 1%. Capped at £5k per

annum.

Contract term minimum 5 years.