Franchise Information 2011
description
Transcript of Franchise Information 2011
Franchise Opportunities With A Multi
Award Winning Company
The Company History
Roger Kyme previously a retail director for Travis Perkins.
Established 1988 in Bath 3000sq ft showroom.
British Bathroom Retailer of the Year Award 1994/95 – first to do so.
First franchised in 1995 in Bristol.
Showrooms
Showroom Design
Bathrooms
Company Structure
Roger Kyme
Chief Executive
Paul Crow
Managing Director
Lisa Kyme
Director
(Ripples London)
Nicola Crow
Director
(Assistant Brand
Manager)
Juliet Harris
Brand Manager
Sandra Kyme
Company Secretary
Marketing & Brand Development
2010 Advertising Campaign
P.R.
Web Site
Email Newsletters
Thousands of E-mail newsletters routinely sent.
Head Office Support
Full time in-house
marketing team
dedicated to
promoting the
Ripples brand.
Local Event Support
Ripples Brighton sponsored a table at Brighton Races – 7th
August 2008 for Ladies Day an annual event.
Ripples Brighton sponsored the prize for ‘Best Hat’ with supplier Hansgrohe donating a Porsche Cayman for a week, which was presented to the winner by Chief Executive of Ripples Limited Roger Kyme.
Event fully supported by head office marketing team with display boards and hand-outs.
Brighton Races
In Store Trade Events
Developing sales with the trade, such as architects, is an essential part of the
Ripples Franchise philosophy, supported by the head office.
Press Days
Local events for local journalists.
Creates publicity, better advertising
and editorial/advertising features.
Ripples Celebrate 23 Years
Opportunities to obtain PR and promote
Ripples within the local area are
undertaken for key events such as the
company birthday in February.
Corporate Identity
Ripples Pens
Ripples Pencils
Ripples Mouse Mats
Ripples Coasters
Ripples Carrier Bags
Ripples Quotation Folders
Ripples Diaries
Ripples A6 Pads
Ripples Design Pads
Ripples Portfolio
Ripples Corporate E-mail
Ripples Website
Ripples Brochure
Ripples Trends Brochure
Ripples Artwork
All of the following items are branded Ripples and promoted through every
Ripples showroom:
Success Stories
Multi Award Winning Company
Finalists:
Designer Award for Bathroom project over £15k - Zak Reynolds
Young Designer Award for Bathrooms - Leanna Fry
Designer Award for Bathroom project up to £15k Gemma Hewick
Master Retailer Award - Ripples Solihull
Support
Products
We only sell quality products from Europe's leading
manufacturers.
We have own brand products to support these.
Group trading term benefits are passed straight to
franchisees, who buy direct from approved suppliers.
All franchisees involved in discussions on suppliers by
way of group meetings.
The Bathroom Industry
Ripples are at the
heart of the bathroom
industry and we take
our contribution to its
development seriously
so that standards and
services can be
improved all the time.
In-House Training
Training is vital. Training days are provided for sales
techniques and drawing skills and each year all Designers
are encouraged to attend an annual conference for further
brain-storming and general sharing of ideas around the
company. Always followed by the Christmas party too!
Annual Conference
Leading retail guru Mary Portas at a recent
Ripples conference. Retailing to the highest level
is at the heart of what we do and there can be no
higher praise than that received from the Queen
of Shops herself, Mary Portas.
Team Work & Fun!
Lots of charity Fun Runs and another
opportunity to spread the Ripples message
through head office provided corporate T-
shirts and photography leading to press
releases and further Ripples press coverage
Our Commitment To You
START-UP
We will help find a suitable location in an agreed trading area.
We will design your showroom and help you choose product, producing detailed architectural drawings, lighting plans and individual displays.
We will mark-out the showroom and construct the Ripples columns.
We will negotiate special buying terms for all display product.
We will train you – at our offices in Bath.
We will help you recruit staff.
We will fund the launch of your showroom to the local press.
We provide a detailed Operations Manual.
We will work in your showroom.
Our Commitment To You
ON-GOING
We will visit your showroom regularly for in-depth meetings.
You will attend the group summer and winter conferences.
We will hold regular training sessions for your and your team on all aspects of
running your business.
You will attend regular Ripples group meetings to discuss all aspects of the
business, such as advertising, product buying and installation.
We will provide you with an on-going help desk support through our head office.
We will promote your business through our extensive national marketing,
including PR, advertising and web site.
We will provide standard forms and stationery & point of sale material at specially
negotiated rates.
We will provide you with management reports and sales trends.
We will forward all brochure enquiries received via the web site for your area.
Your Commitment To Us
We need your commitment to your Ripples showroom.
We need your commitment to providing a detailed business plan for your showroom.
We need your total commitment to the total package of Ripples training, systems, display service and administration so that the Ripples customer promise is supported and enhanced at every showroom.
We need your commitment in participating in all Ripples promotions and local advertising campaigns.
We need your commitment to the training provided by the company and the high standards that are associated with the Ripples name.
We need your commitment to providing all relevant information and statistics as specified in the Operations Manual.
We need your agreement and adherence to the established systems and methods that we have developed.
Finance
Initial Franchise Fee £40,000.
On-going Management Service Charge 5%.
Ripples Limited commit to spending 10% of this
income on marketing activities.
Advertising Levy 1%. Capped at £5k per
annum.
Contract term minimum 5 years.