Franchise Recruitment Summit July 2011
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Transcript of Franchise Recruitment Summit July 2011
How the internet is changing relationship management
in franchising and
what to do about it
• Managing expectations
• Perceptions
• Relationships
• Grow franchise sales
Focus
Pre and Post recession
• Pre and post recession
• What has changed in franchise recruitment?
• Ideas…?
Franchise buyer focus
1. Franchisee experience
2. Customer experience
3. What you promise
4. Parity and belief
5. Ethical and credible leadership
Manage your on line reputation
Pay-Per-Click
Search Engine Optimised Results
Google Places
Facebook Pages
Publish & distribute power
Personal Recommendations
Product and service recommendations
Blogs
Recruitment websites
Franchisor website
What will franchise buyers look for?
• Search engine visibility
• Facebook Page LIKES and comments
• LinkedIn recommendations - personal - products - services
• Twitter followers and # themes
• Brand on line behaviour
• SMART phone compatibility
In summery
• Visibility
• Franchisee comment
• Customer comment
• Parity between third party content and franchisor claims
Best on line behaviour
• Listen
• Respond
• Resolve
• Thank
• Reward
Franchisee buyer insights from the web
• Your brand reputation
• Brand values
• Franchisee experience
• Vision of their future
Outcome of BAD on line reputation
Outcome of GOOD on line reputation
What not to do
• Nothing
• Hide
Action points
• Know your goals
• Have a plan
• Take your staff and franchisees with you
• Work with an expert
• Be empowered
Impact points
• Franchise sales
• MSF
• Franchise Re-sales
Nick Strong
Authority – Empowerment – Control
• 023 8027 3434
• 079 1988 7954