International – Sunglasses 2009

“Blow It Up” Initiative

•Closely collaborated with Fossil Design Teams, including watches, jewelry, handbags, belts, shoes

•Developed iconic hardware, signature patterns, unique materials, and complementary color pallet

•Updated key silhouettes to make them “Brand Right”

•Discontinued almost EVERY item in Women’s line for a complete re-launch

Fossil Women’s Sunwear - Spring 2009

Iconic Hardware

Signature Pattern

Women’s Platform

Art of Color

Art of Color

Art of Color

Art of Color

Women’s Platform

Natural Elements

Natural Elements

Natural Elements

Natural Elements

Women’s Platform

Modern Metal

Modern Metal

Modern Metal

Women’s Platform

Sparkle

& Shine

Sparkle & Shine

Sparkle & Shine

Women’s Platform

Classic Connection

ClassicConnection

ClassicConnection

Men’s Eyewear 2009

3 Platforms:• Classic Connection – Simple, clean styling for everyday wear

• Architexture - New logo plaques, streamlined styling, more contemporary look• Naturally Modern – Wood highlights in product or on logo plaques

Eye Health and UV Protection

Eye Health and UV Protection