Fossil Eyewear - 2009
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Transcript of Fossil Eyewear - 2009
International – Sunglasses 2009
“Blow It Up” Initiative
•Closely collaborated with Fossil Design Teams, including watches, jewelry, handbags, belts, shoes
•Developed iconic hardware, signature patterns, unique materials, and complementary color pallet
•Updated key silhouettes to make them “Brand Right”
•Discontinued almost EVERY item in Women’s line for a complete re-launch
Fossil Women’s Sunwear - Spring 2009
Iconic Hardware
Signature Pattern
Women’s Platform
Art of Color
Art of Color
Art of Color
Art of Color
Women’s Platform
Natural Elements
Natural Elements
Natural Elements
Natural Elements
Women’s Platform
Modern Metal
Modern Metal
Modern Metal
Women’s Platform
Sparkle
& Shine
Sparkle & Shine
Sparkle & Shine
Women’s Platform
Classic Connection
ClassicConnection
ClassicConnection
Men’s Eyewear 2009
3 Platforms:• Classic Connection – Simple, clean styling for everyday wear
• Architexture - New logo plaques, streamlined styling, more contemporary look• Naturally Modern – Wood highlights in product or on logo plaques
Eye Health and UV Protection
Eye Health and UV Protection