Fluid You Tube Seminar

TexT dyejo To 50500

john dye801.631.4736johnd@fluid-studio.net www.fluid-studio.net

twitter @dyejo

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ConTACT Me

There is no silver bulleT

We All hAve A CirCle oF inFluenCe.PeoPle Are inFluenCed by Those They TrusT.

Circle of Influence

Circle of Concern What youcare about.

What you cando something

about.

* Enquiro: “Business to Business Survey 2007.”

PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd.

you CAnnoT ConTrol The ConversATion,buT you CAn PArTiCiPATe in iT.

4 P’s

ProduCT4 P’s

ProduCT, PriCe4 P’s

ProduCT, PriCePlACe4 P’s

ProduCT, PriCePlACe, ProMoTion4 P’s

3 r’s

relevAnT3 r’s

relevAnT, reAl3 r’s

relevAnT, reAlresPonsive3 r’s

relevAnT, reAlresPonsive4 r’s

relevAnT, reAlresPonsive, relATionshiP4 r’s

online video

Why uTilize iT?

Why uTilize iT?huge PoTenTiAl AT A loW CosT.

youTube.CoM

viMeo.CoM

MeTACAFe.CoM

hulu.CoM

veoh.CoM

video-shAring CoMMuniTies (ToP 5)

hoW do They rATe?

youTube

overAll deMogrAPhiC18-55

MAin deMogrAPhiC18-34

youTube vieWers by gender50/50

youTube vieWers Are ACtive vieWers

The AverAge vieWers WATChes ThirTy-nine videos A MonTh 39

oF vieWers shAre videos WiTh ColleAgues52%

brAnd AWAreness

hoW CAn you use youTube?

brAnd AWAreness

ProduCT And reTAil ProMoTion

brAnd AWAreness

direCT sAles eFForTs

1.2.3.

brAnd AWAreness

business-To-business

1.2.3.4.

brAnd AWAreness

ProduCT suPPorT

1.2.3.4.5.

brAnd AWAreness

ProduCT TrAining

ProduCT suPPorT

1.2.3.4.5.6.

brAnd AWAreness

ProduCT TrAining

eMPloyee CoMMuniCATion

ProduCT suPPorT

1.2.3.4.5.6.7.

brAnd AWAreness

ProduCT TrAining

eMPloyee CoMMuniCATion

reCruiTMenT

ProduCT suPPorT

1.2.3.4.5.6.7.8.

hoW does youTube And video FiT WiThin your MArkeTing Mix?

is video righT For your CoMPAny/ProduCT/brAnd?

is video A single ChAnnel or PArT oF A lArger Mix

is video A single ChAnnel or PArT oF A lArger Mix?

More exPosure For An exisTing CAMPAign or sTArT A neW CAMPAign?

hoW MuCh does iT CosT?

less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM or CAMCorder.

less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM or CAMCorder.

AFTer ThAT, There Are no Fees PresenTly.

WhAT is The roi?

WhAT iF you geT 5 neW CusToMers?

WhAT is The roi?

1,000+?

WhAT is The roi?

WhAT usuAlly does noT Work For youTube And video siTes?

exisTing CoMMerCiAls

rePurPosing inTernAl videos

TrAdiTionAl Thinking

rePurPosing inTernAl videos

WhAT Are youTube vieWers looking For?

inForMATion (AnAlysis, oPinion, eTC.)

esTAblish your CoMPAny As An exPerT!

exAMPle: d-linkTv

eduCATion

shoW And TeACh PeoPle hoW To do Things

eduCATion

shoW And TeACh PeoPle hoW To do Things

exAMPle: MAke MAgAzine

eduCATion

enTerTAinMenT

eduCATion

enTerTAinMenT

There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!

eduCATion

enTerTAinMenT

There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!

exAMPle: blendTeC

subTleTy—MAke iT CoverT, noT overT

inFoMerCiAl, noT CoMMerCiAl

CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn

enTiCe The vieWer To WAnT More inFo, Then drAW TheM To your siTe!

ProMoTing your video

hoW Will The MAsses Find yours?

ProMoTing your video

drive direCT sAles!

Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber

drive direCT sAles!

Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber

Add url in The TexT desCriPTion

drive direCT sAles!

oPTiMize your video For seArCh

sTArT WiTh sTrong ConTenT

inForM, eduCATe, or enTerTAin

sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)

Think As your TArgeT vieWers Would Think!

oPTiMize your ChAnnel

CusToMize iT WiTh Colors And brAnd iT siMilAr To your siTe And oTher Web ProPerTies

oPTiMize your ChAnnel

TAke AdvAnTAge oF CoMMuniTy FeATures

shAre WiTh Friends And “subsCribers” (you CAn broAdCAsT bulleTins)

shAre WiTh Friends And “subsCribers” (you can broadcast bulletins)

CreATe A youTube grouP Around A shAred AFFiniTy

hosT A ConTesT

ProMoTe using oTher MediuMs— go virAl!

e-MAil MArkeTing

blogs (CAn be eMbedded here And on oTher siTes)

e-MAil MArkeTing

Press releAses

e-MAil MArkeTing

Press releAses

soCiAl neTWorks (FACebook, TWiTTer, linkedin, eTC.)

video AlloWs you To:

reACh An esTAblished And neW AudienCe

AnAlyTiCs using insighT

ConneCT direCTly WiTh ProsPeCTs And CusToMers

gAin An AdvAnTAge over sloWer CoMPeTiTors

sTrong PoTenTiAl For your MArkeTing dollAr

youTube insighT

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Fluid You Tube Seminar

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