Fluid You Tube Seminar

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TexT dyejo To 50500

john [email protected] www.fluid-studio.net

twitter @dyejo

Free service provided byhttp://contxts.com

ConTACT Me

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There is no silver bulleT

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We All hAve A CirCle oF inFluenCe.PeoPle Are inFluenCed by Those They TrusT.

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Circle of Influence

Circle of Concern What youcare about.

What you cando something

about.

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* Enquiro: “Business to Business Survey 2007.”

PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd.

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you CAnnoT ConTrol The ConversATion,buT you CAn PArTiCiPATe in iT.

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4 P’s

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ProduCT4 P’s

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ProduCT, PriCe4 P’s

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ProduCT, PriCePlACe4 P’s

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ProduCT, PriCePlACe, ProMoTion4 P’s

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3 r’s

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relevAnT3 r’s

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relevAnT, reAl3 r’s

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relevAnT, reAlresPonsive3 r’s

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relevAnT, reAlresPonsive4 r’s

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relevAnT, reAlresPonsive, relATionshiP4 r’s

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online video

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Why uTilize iT?

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Why uTilize iT?huge PoTenTiAl AT A loW CosT.

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youTube.CoM

viMeo.CoM

MeTACAFe.CoM

hulu.CoM

veoh.CoM

video-shAring CoMMuniTies (ToP 5)

http://www.youtube.com/

http://www.vimeo.com/

http://www.metacafe.com/

http://www.hulu.com/

http://www.veoh.com/

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hoW do They rATe?

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youTube

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overAll deMogrAPhiC18-55

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MAin deMogrAPhiC18-34

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youTube vieWers by gender50/50

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youTube vieWers Are ACtive vieWers

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The AverAge vieWers WATChes ThirTy-nine videos A MonTh 39

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oF vieWers shAre videos WiTh ColleAgues52%

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brAnd AWAreness

hoW CAn you use youTube?

1.

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brAnd AWAreness

ProduCT And reTAil ProMoTion


1.2.

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brAnd AWAreness


direCT sAles eFForTs


1.2.3.

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brAnd AWAreness



business-To-business


1.2.3.4.

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brAnd AWAreness




ProduCT suPPorT


1.2.3.4.5.

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brAnd AWAreness


ProduCT TrAining



ProduCT suPPorT


1.2.3.4.5.6.

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brAnd AWAreness


ProduCT TrAining


eMPloyee CoMMuniCATion


ProduCT suPPorT


1.2.3.4.5.6.7.

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brAnd AWAreness


ProduCT TrAining


eMPloyee CoMMuniCATion


reCruiTMenT

ProduCT suPPorT


1.2.3.4.5.6.7.8.

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hoW does youTube And video FiT WiThin your MArkeTing Mix?

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is video righT For your CoMPAny/ProduCT/brAnd?


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is video A single ChAnnel or PArT oF A lArger Mix


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is video A single ChAnnel or PArT oF A lArger Mix?

More exPosure For An exisTing CAMPAign or sTArT A neW CAMPAign?


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hoW MuCh does iT CosT?

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less ThAn $1,000.


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less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM or CAMCorder.


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less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM or CAMCorder.

AFTer ThAT, There Are no Fees PresenTly.


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WhAT is The roi?

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WhAT iF you geT 5 neW CusToMers?

WhAT is The roi?

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10?

WhAT is The roi?

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100?

10?

WhAT is The roi?

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100?

10?

1,000+?

WhAT is The roi?

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WhAT usuAlly does noT Work For youTube And video siTes?

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exisTing CoMMerCiAls


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rePurPosing inTernAl videos


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TrAdiTionAl Thinking

rePurPosing inTernAl videos


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WhAT Are youTube vieWers looking For?

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inForMATion (AnAlysis, oPinion, eTC.)


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esTAblish your CoMPAny As An exPerT!


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esTAblish your CoMPAny As An exPerT!

exAMPle: d-linkTv


http://www.youtube.com/watch?v=pzPDeGqq_Lc&feature=pyv

http://www.youtube.com/watch?v=wLd4FPSX8kU

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eduCATion


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eduCATion


shoW And TeACh PeoPle hoW To do Things

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eduCATion


shoW And TeACh PeoPle hoW To do Things

exAMPle: MAke MAgAzine

http://www.youtube.com/watch?v=EVzorAMTnFM

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eduCATion

enTerTAinMenT


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eduCATion

enTerTAinMenT


There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!

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eduCATion

enTerTAinMenT


There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!

exAMPle: blendTeC

http://www.youtube.com/watch?v=qg1ckCkm8YI

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subTleTy—MAke iT CoverT, noT overT

keys

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keys

inFoMerCiAl, noT CoMMerCiAl

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keys


CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn

enTiCe The vieWer To WAnT More inFo, Then drAW TheM To your siTe!

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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber

drive direCT sAles!

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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber

Add url in The TexT desCriPTion

drive direCT sAles!

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sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)


Think As your TArgeT vieWers Would Think!

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CusToMize iT WiTh Colors And brAnd iT siMilAr To your siTe And oTher Web ProPerTies

oPTiMize your ChAnnel

http://www.youtube.com/user/Blendtec

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shAre WiTh Friends And “subsCribers” (you can broadcast bulletins)

CreATe A youTube grouP Around A shAred AFFiniTy


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e-MAil MArkeTing

blogs (CAn be eMbedded here And on oTher siTes)


http://www.fluid-studio.net/archives/1863

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Fluid You Tube Seminar

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Transcript of Fluid You Tube Seminar