Final Business Idea

Unit 1 P4

My Business

• What does your business do?

• Where is it located?

• What type of ownership is it? (ie franchise, sole trader, partnership etc)

Features of my business

• What is your USP (Unique selling point) – what makes your business different from the competition?

• Who will your competitors be?

Who are your customers?

• Who will be your main customer range? How will you make sure your meet their needs and target them properly?

Aims & Objectives

• Include one Aim (overall target)

• You must include 2 SMART objectives for your business

• Why will your business be profitable? What are your price ranges?

STEP Analysis

• How will the following factors effect your business? What will your business need?

• Social• Technological• Equipment• Personal

Justification

• Why did you decide to chose this business?

• Is there a demand or gap in the market?

• How would your business benefit Folkestone?