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STAY IN THE POCKET

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STAY IN THE POCKET

BRAND ESSENCE

This is our motto here at Sector3. Whether youre

just starting or youre a seasoned pro, the pocket

is something that every bass player strives for.

This is our motto here at Sector3. Whether youre just starting or youre a seasoned pro, the pocket is something that every bass player strives for.

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MISSION

To reconcile the tradition o

pocket rhythm, with person

and needs of the individual

provide our musicians with

look and sound that match

pocket personality.

OUR INTENT

The mission: To reconcile the tradition of, in the pocket rhythm, with personality and needs of the individual, we will provide our musicians with superior look and sound that matches their po

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We at Sector3 understand that

not everyones personal pocket

is the same, and that it is just as

important that we focus on how

each individual achieves this.

EVERYONE IS DIFFERENT

BRAND VALUES

We at Sector3 understand that not everyones personal pocket is the same, and it is just as important that we focus on how each individual achieves this.

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LETS PUT DOWN THE

AND LOOK AT THE PLA

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TARGET AUDIENCE

OUR TARGET DEMOGRAPHIC Y

Having built our brand on the foundation of knowing

the individual bass player finds his/her pocket, we fecomfortable in knowing that Sector3 is a company f

bass players. When it comes to the pocket, we trans

age, genre, and style.

Having built our brand on the foundation of knowing how the individual bass player finds his/her pocket, we feel comfortable in knowing that Sector3 is a company for all bass players. When itranscend age, genre, and style.

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Meditative players experience the pocket much more internally than other players. When they get into the groove, they are in a whole other world.

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Level players experience the pocket more internally than some. However they tend to perform more outwardly.

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Outward players typically experience and express the pocket openly and loud.

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SO WHAT MAKES US SECTOR3?

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PERSONAL

We want to always keep in the forefront, that

players find their pocket in dierent ways. Th

apparent in our branding and every Sector3 e

ATTRIBUTESWe want to always keep in the forefront, that all bass players find their pocket in diferent ways. This should be apparent in our branding and every Sector3 experience.

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CLASSIC

Historically the bass player has been the

backbone of every band. Were going to start

acting like it, with pocket rhythm and attitude.

Historically the bass player has been the backbone of every band. Were going to start acting like it, with pocket rhythm and attitude.

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SOLID

Low, big, heavy, and punchy. The sound tha

is known for is embodied within everything w

every mark we make.

Low, big, heavy, and punchy. The sound that the bass is known for is embodied within everything we do and every mark we make.

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BUILDING A BASS PLAYERS

BASS COMPANY

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COMPETITIOBefore we take a look at where the Sector3 brand

going, lets take a look at a couple of key compet

and what they could be doing better.

Before we take a look at where the Sector3 brand is going, lets take a look at a couple of key competetors and what they could be doing better.

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AMPEG

Ampeg has had a long and fruitfull hi

look and what could now be conside

has taken them very far, but one crtit

might be that the vintage style only c

market, and their identity could seem

for some players to identify wi th.

Ampeg has had a long and fruitfull history. Their classic look and what could now be considered vintage style has taken them very far, but one crtitique of their design might be that the vintagniche market, and their identity could seem too fragile or shrill for some players to identify with.

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GENZ BENZ

Genz Benz is on the other end of the spectrum

from Ampeg. They have done well with their sturdy,

solid, utilitarian design. They have done so in a way

that they could market to anyone. In doing this

however, they have lost the opportunity to dissect

and deliver on the knowledge of who their product

resonates with.

Genz Benz is on the other end of the spectrum from Ampeg. They have done well with their sturdy, solid, utilitarian design. They have done so in a way that they could market to anyone. In dohave lost the opportunity to dissect and deliver on the knowledge of who their product resonates with.

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SETTING OURSELVES APART

At Sector3, the personal side of our brand is the

most important aspect,. Being able to recognize

the needs of the individual and make the

experience of playing in the pocket more easily

accesible is what sets us apart from being just a

cold, utilitarian company.

At Sector3, the personal side of our brand is the most important aspect. Being able to recognize the needs of the individual and make the experience of playing in the pocket more easily accefrom being just a cold, utilitarian company.

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NAMING THE POCKET

SECTOR3Sector3 the name, is derived from the brands thre

design attributes and values. The Sector represent

the pocket groove that so aptly personifies bass p

as individuals and musicians.

One of several definitions for Sector is: an area o

that is distinct from others. This makes the perfec

for the personalization of the brand to the player.

Sector3 the name, is derived from the brands three design attributes and values. The Sector represents the in the pocket groove that so aptly personifies bass players as individuals and mus

One of several definitions for Sector is: an area or portion that is distinct from others. This makes the perfect case for the personalization of the brand to the player.

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THE LOGO

The logo type is very solid and evenly weighted

resonates as a visual representation of the soun

of the bass guitar. Seeing this gives the brand a

legitamacy and trustworthiness.

The logo can be either black or white, as with m

brands elements, depending on what contrast

The logo type is very solid and evenly weighted. This resonates as a visual representation of the sound and feel of the bass guitar. Seeing this gives the brand a sense of legitamacy and trustw

The logo can be either black or white, as with most of the brands elements, depending on what contrast is needed.

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SIGNATURE

The logo as a signature is put into a container,

giving it added weight and emphasis. The area

around the signature should be free of any other

elements by as much as the x-height of the logo

type on each side. The exeption being the bottom,

when the tagline is present the space at the base

of the signature triples.

STAY IN THE POCK

The logo as a signature is put into a container, giving it added weight and emphasis. The area around the signature should be free of any other elements by as much as the x-height of the logexeption being the bottom, when the tag line is present the space at the base of the signature triples.

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TYPE

Museo Sans 700 is utilized for any primary type, while

Museo Sans 100 is used for body copy. The use of this

typeface makes for a clean, stable, and unobtrusive

addition to the photo and color handling which is the

primary focus in most cases.

Being that a majority of the brand focus is dedicated to

showcasing the style and identity of bass players, the

copy should be supportive of the imagery. The type will

never appear in color for this purpose.

Museo Sans 700 is utilized for any primary type, while Museo Sans 100 is used for body copy. The use of this typeface makes for a clean, stable, and unobtrusive addition to the photo and colprimary focus in most cases.

Being that a majority of the brand focus is dedicated to showcasing the style and identity of bass players, the copy should be supportive of the imagery. The type will never appear in color for

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IMAGE AND COLOR

Each image must be converted to grey scale and

then multiplied over by one of four dierent filters.

The blue represents the meditative players. The

green represents the level players, and the red

represents the Outward players. On any other

occasion the filter will be grey.

When a box is placed over an image, whatever is

inside that box is a key moment or expression that

acts as a clue into the mind of that bass player. Thestroke of the box can be made thicker or thinner

depending on the type of player. The box can be

either white of black, but not in color.

Each image must be converted to grey scale and then multiplied over by one of four diferent filters. The blue represents the meditative players. The green represents the level players, and theOutward players. On any other occasion the filter will be grey.

When a box is placed over an image, whatever is inside that box is a key moment or expression that acts as a clue into the mind of that bass player. The stroke of the box can be made thickerthe type of player. The box can be either white of black, but not in color.

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BRANDMARK

The Sector3 mark compliments the brand as

extention of both the logo and of the box ele

used to call attention to key moments in imag

Alone, it is even more solid looking than the lo

type itself. Again, the mark can be used in eith

or white, but not in color.

The Sector3 mark compliments the brand as an extention of both the logo and of the box element used to call attention to key moments in imagery. Alone, it is even more solid looking than the mark can be used in either black or white, but not in color.

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TOUCHPOINTS

The following is a set of brand touchpoints

for Sector3, meant to be viewed and utilized

by customers before and after purchase.

The following is a set of brand touchpoints for Sector3, meant to be viewed and utilized by customers before and after purchase.

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BUSINESS CARDS

These cards are to be distributed at music

stores where bass equipment is sold. They

are cut to match the brand elements, andto be more intriguing when displayed on

store counters. Each card has a coloration

to match their respective musician.

These cards are to be distributed at music stores where bass equipment is sold. They are cut to match the brand elements, and to be more intriguing when displayed on store counters. Each cmatch their respective musician.

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ENVELOPE

Each envelope can contain a number of

items, such as a CD, a letter, or an invoice.

Each envelope can contain a number of items, such as a CD, a letter, or an invoice.

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INVOICE

The invoice will be sent in the color

matching the customers bass style.

The invoice will be sent in the color matching the customers bass style

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STATIONERY AND LETTER

Letters will be sent after a purchase has been

completed. They will also be tailored to be

customer appropriate.

Letters will be sent after a purchase has been completed. They will also be tailored to be customer appropriate.

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When roadies load out equipment in these Sector3 sponsored road cases, itll be sure to cause some chatter amongst techs and band members alike.

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If you request it, Sector3 will deliver your order to your home in a branded Scion xB. Advertising and delivery in one.

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Bass player? Not a bass player? Whats meditative about playing the bass guitar? Well, were glad you asked.

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VIDEO TOUCHPOINT

A promotional video for Sector3 which showcases

both the product and the attention to the

individuals bass pocket playing styles.

A promotional video for Sector3 which showcases both the product and the attention to the individuals bass pocket playing styles.

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