Fii eficient in afiliere prin Adwords si Facebook

Cristian Ignat

1. Tracking eficient in afiliere

2. Unelte si strategii Google Adwords

3. Afilierea prin Facebook Ads

Agenda

1. Tracking eficient in afiliere

Folosirea grupurilor in 2Parale

http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=NUMEGRUP1,NUMEGRUP2,NUMEGRUP3&redirect_to=http%253A%252F%252Fwww.tuatara.ro

1. Tracking eficient in afiliere

1. Tracking eficient in afiliere

Exemple de folosire in Adwords

http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73

cf6&st=TUATARA_ADW_HAINE_BARBATI,TUATARA_ADW_SEARCH&redirect_to=

http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htm

http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73

cf6&st=TUATARA_ADW_HAINE_FEMEI,TUATARA_ADW_SEARCH&redirect_to=

http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htm

st=nume campanie st=display/search

st=nume grup st=remarketing campaign

st=cuvant cheie st=laptop/mobile device

st=reclama text

1. Tracking eficient in afiliere

Exemple de folosire in Facebook

http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73

cf6&st=TUATARA_FB,TUATARA_FB_BARBATI,TUATARA_FB_BARBATI_21ANI&redirect

_to= http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htm

http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73

cf6&st=TUATARA_FB,TUATARA_FB_FEMEI,TUATARA_FB_21ANI&redirect_to=

http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htm

st=campanie st=relationship

st=sex st=interest

st=varsta

st=reclama text

1. Tracking eficient in afiliere

2. Strategii si unelte Adwords

2. Strategii si unelte Google Adwords

Ce este remarketing/retargeting?

2. Strategii si unelte Google Adwords

Cum pot folosi remarketing in afiliere?

- Remarketing pe categorii

- Remarketing pt advertiserul click-uit

2. Strategii si unelte Google Adwords

Cum pot folosi remarketing in afiliere?

- Remarketing pt advertiseri IT&C

2. Strategii si unelte Google Adwords

Cum pot folosi remarketing in afiliere?

Cei care fac direct linking ar ar putea sa ruleze un script de remarketing pentru a-i urmari ulterior. Scopul este de a crea o baza de date cu profile in Adwords pe care o putem folosi ulterior pentru mai multi advertiseri.

2. Strategii si unelte Google Adwords

Sitelinks in Google Adwords

2. Strategii si unelte Google Adwords

Sitelinks in Google Adwords

- pretul: Masini de spalat <1,000RON, Masini de spalat 1,000-2,000RON, Masini de spalat 2,000-3000RON (cautarea masini de spalat)

- Tipul produsului: Rochii Online, Bluze Online, Blugi Online, Camasi Online (cautarea haine online)

- Beneficii produs: Livrare Rapida, Toate produsele pe stoc, 10% Reducere, Voucher 10RON la Prima Comanda

3. Afiliere prin Facebook Ads

3. Afiliere prin Facebook Ads

Tracking eficient al campaniei FB

3. Afiliere prin Facebook Ads

Promovarea pe interese si categorii prin FB

Spor la conversii!

cristian.ignat@2parale.rowww.cristianignat.ro