Fii eficient in afiliere cu AdWords&Facebook Ads
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Transcript of Fii eficient in afiliere cu AdWords&Facebook Ads
Fii eficient in afiliere prin Adwords si Facebook
Cristian Ignat
1. Tracking eficient in afiliere
2. Unelte si strategii Google Adwords
3. Afilierea prin Facebook Ads
Agenda
1. Tracking eficient in afiliere
Folosirea grupurilor in 2Parale
http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=NUMEGRUP1,NUMEGRUP2,NUMEGRUP3&redirect_to=http%253A%252F%252Fwww.tuatara.ro
1. Tracking eficient in afiliere
1. Tracking eficient in afiliere
Exemple de folosire in Adwords
http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73
cf6&st=TUATARA_ADW_HAINE_BARBATI,TUATARA_ADW_SEARCH&redirect_to=
http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htm
http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73
cf6&st=TUATARA_ADW_HAINE_FEMEI,TUATARA_ADW_SEARCH&redirect_to=
http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htm
st=nume campanie st=display/search
st=nume grup st=remarketing campaign
st=cuvant cheie st=laptop/mobile device
st=reclama text
1. Tracking eficient in afiliere
Exemple de folosire in Facebook
http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73
cf6&st=TUATARA_FB,TUATARA_FB_BARBATI,TUATARA_FB_BARBATI_21ANI&redirect
_to= http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htm
http://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73
cf6&st=TUATARA_FB,TUATARA_FB_FEMEI,TUATARA_FB_21ANI&redirect_to=
http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htm
st=campanie st=relationship
st=sex st=interest
st=varsta
st=reclama text
1. Tracking eficient in afiliere
2. Strategii si unelte Adwords
2. Strategii si unelte Google Adwords
Ce este remarketing/retargeting?
2. Strategii si unelte Google Adwords
Cum pot folosi remarketing in afiliere?
- Remarketing pe categorii
- Remarketing pt advertiserul click-uit
2. Strategii si unelte Google Adwords
Cum pot folosi remarketing in afiliere?
- Remarketing pt advertiseri IT&C
2. Strategii si unelte Google Adwords
Cum pot folosi remarketing in afiliere?
Cei care fac direct linking ar ar putea sa ruleze un script de remarketing pentru a-i urmari ulterior. Scopul este de a crea o baza de date cu profile in Adwords pe care o putem folosi ulterior pentru mai multi advertiseri.
2. Strategii si unelte Google Adwords
Sitelinks in Google Adwords
2. Strategii si unelte Google Adwords
Sitelinks in Google Adwords
- pretul: Masini de spalat <1,000RON, Masini de spalat 1,000-2,000RON, Masini de spalat 2,000-3000RON (cautarea masini de spalat)
- Tipul produsului: Rochii Online, Bluze Online, Blugi Online, Camasi Online (cautarea haine online)
- Beneficii produs: Livrare Rapida, Toate produsele pe stoc, 10% Reducere, Voucher 10RON la Prima Comanda
3. Afiliere prin Facebook Ads
3. Afiliere prin Facebook Ads
Tracking eficient al campaniei FB
3. Afiliere prin Facebook Ads
Promovarea pe interese si categorii prin FB
Spor la conversii!