Figures of rhetoric in advertising language McQuarrie ...ngrant/CJT780/readings/Day...

Post on 03-Aug-2020

1 views 0 download

Transcript of Figures of rhetoric in advertising language McQuarrie ...ngrant/CJT780/readings/Day...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Figures of rhetoric in advertising languageMcQuarrie, Edward F; Mick, David GlenJournal of Consumer Research; Mar 1996; 22, 4; ABI/INFORM Globalpg. 424

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.