Figures of rhetoric in advertising language McQuarrie ...ngrant/CJT780/readings/Day...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Figures of rhetoric in advertising language McQuarrie, Edward F; Mick, David Glen Journal of Consumer Research; Mar 1996; 22, 4; ABI/INFORM Global pg. 424

Transcript of Figures of rhetoric in advertising language McQuarrie ...ngrant/CJT780/readings/Day...

Page 1: Figures of rhetoric in advertising language McQuarrie ...ngrant/CJT780/readings/Day 5/McQuarrieMick1996.pdfReproduced with permission of the copyright owner. Further reproduction prohibited

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Figures of rhetoric in advertising languageMcQuarrie, Edward F; Mick, David GlenJournal of Consumer Research; Mar 1996; 22, 4; ABI/INFORM Globalpg. 424

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