Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools

Fernando Wosniak Steler AlphaGraphics/agDirect Marketing

Digital Printing Network with more than 260 business centers in 10 countries across the world. Part of Pindar group, a leading print and

electronic media company, founded in 1836 in UK.

• Innovative 1:1 tools inside the print market• Variable Maps

• Variable Image Fonts

• Variable Augmented Reality

• Variable QR Codes

• Variable URLs

• Variable Widgets

• Variable Cross Media + Social Media

• Success Case Focus

Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools

Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools

Variable Maps

Variable URLs

Variable Cross Media + Social Media

Variable Maps

Variable URLs

Variable QR Codes

Variable Augmented Reality

Variable Image Fonts

Variable URLs

Variable Widgets

“1 out of 3 prefers to respond DM via websites” (DMA)

Phone/URA

*VDP: Variable Data Publishing | Cross-Media: mídia cruzada, multicanal

• Who's ABInbev?• Brazilian company

• Biggest beverage company in the world

• 15% of the beer world consumption

• Stella Artois, Budweiser, Brahma, Beck's, Leffe, Skol and so on

Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools

↗ Especial Prize from Brazilian Post Office – Best postal media usage – SPECIAL Prize Cup;

↗ Latin American AMAUTA prize – Integrated Marketing –Multiples – GOLD Prize Cup;

↗ Latin American AMAUTA prize – Especial a La Personalización –SPECIAL Prize Cup/GOLD;

↗ ABEMD Prize – Lead Generation – BtoB/BtoC – Consumption Goods – SILVER Prize Cup;

↗ Going to DMA Echo 2010

↗ Customers

↗ POS

(on-line / off-line)

↗ Postal DM with variable maps

↗ Personalized Email marketing

↗ Personalized URL (PURL) with variable maps

↗ Lead Generation

↗ Dashboard integration

recognizing frequently made typos, misspellings, and misconceptions. It analyzes all terms in your query to

recognize what you most likely intended to enter. For example, [ untied stats ], the spelling checker suggests "united states"

how to maintain a DB up dated in

multiple channels?

web service

transpromo

cross-media

> dynamic printing (PDF/PPML)

> e-mail + websites html/animation

> P-URL (Personalized URL)

> mobile sms

> IVR (call-center)

> white space management

> text, images e graphs

> maps / POS

> transactional data

> on-line ROI / BI

> print on demand

> collateral management

> web-to-print

+ +

POS

Got to: www.LeandroSilva.SuaSkolLitrao.com.br

Recipient

PURL

Variable name

POS variables

~

‘

prospects

POS uploading videos on the campaign social media site

POS contacts included on directory map site

via DB import

Personalized E-mail marketing to

prospects

OPT-OUT

P-URL

Non Personalized Hotsite

http://avidaeaobra.wordpress.com/2008/10/18/skol-litrao/

“I got one and loved it. This shows the customization of the brand with the customer.”

http://marketeirosdapuc.blogspot.com/2008/10/skol-litro-marketing-de-relacionamento.html

“It seemed that someone was talking to me. I was surprised. I do not know why, but a few minutes after I hit a willingness to take Skol! Do not hesitate, I went to the supermarket and ended up buying 3 bottles. I do not regret!”

X

↗ 19% response rate / unique access on P-URLs

↗ Product awareness / launching

↗ Lead generation to POS

↗ Data base enrichment (B2B/B2C)

• AlphaGraphics, Inc Conference Brochure

Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools

Variable Maps

Variable URLs

Variable QR Codes

Variable Augmented Reality

Variable Image Fonts

Brazilian PINI Prize

“Best Variable Data Print”

QR Code

>

AR

>

AR

>

• AlphaGraphics, Inc Conference Brochure

Variable QR Code

Personalized URL

Route Variable Map

Variable Image Fonts

Video

Hologram

TAG

http://www.youtube.com/watch?v=XJa8xrKQvgw

bar code (postal returns) nixiesrecipient address

VDP full color

call-to-action: P-URL

simple personalization

VDP: variable data print

VDP: variable data print

VIDEO>

http://www.youtube.com/watch?v=oFWWwsmaTIw&

Personalized Trigged E-mail

Marketing

Additional copy boxFernando J. Wosniak Steler

Marketing & Personalized Communications

AlphaGraphics Inc

agDirect marketing Brazil

www.agdirect.com.br

roi@agdirect.com.br

55 11 2506-7190