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Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools Fernando Wosniak Steler AlphaGraphics/agDirect Marketing
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PODi Application Forum 2010 presentation on Las Vegas about VDP crossmedia transpromo and web to print
Transcript of Fernando steler 2010appforum_po_di
Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools
Fernando Wosniak Steler AlphaGraphics/agDirect Marketing
Digital Printing Network with more than 260 business centers in 10 countries across the world. Part of Pindar group, a leading print and
electronic media company, founded in 1836 in UK.
• Innovative 1:1 tools inside the print market• Variable Maps
• Variable Image Fonts
• Variable Augmented Reality
• Variable QR Codes
• Variable URLs
• Variable Widgets
• Variable Cross Media + Social Media
• Success Case Focus
Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools
Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools
Variable Maps
Variable URLs
Variable Cross Media + Social Media
Variable Maps
Variable URLs
Variable QR Codes
Variable Augmented Reality
Variable Image Fonts
Variable URLs
Variable Widgets
“1 out of 3 prefers to respond DM via websites” (DMA)
Phone/URA
*VDP: Variable Data Publishing | Cross-Media: mídia cruzada, multicanal
• Who's ABInbev?• Brazilian company
• Biggest beverage company in the world
• 15% of the beer world consumption
• Stella Artois, Budweiser, Brahma, Beck's, Leffe, Skol and so on
Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools
↗ Especial Prize from Brazilian Post Office – Best postal media usage – SPECIAL Prize Cup;
↗ Latin American AMAUTA prize – Integrated Marketing –Multiples – GOLD Prize Cup;
↗ Latin American AMAUTA prize – Especial a La Personalización –SPECIAL Prize Cup/GOLD;
↗ ABEMD Prize – Lead Generation – BtoB/BtoC – Consumption Goods – SILVER Prize Cup;
↗ Going to DMA Echo 2010
↗ Customers
↗ POS
(on-line / off-line)
↗ Postal DM with variable maps
↗ Personalized Email marketing
↗ Personalized URL (PURL) with variable maps
↗ Lead Generation
↗ Dashboard integration
recognizing frequently made typos, misspellings, and misconceptions. It analyzes all terms in your query to
recognize what you most likely intended to enter. For example, [ untied stats ], the spelling checker suggests "united states"
how to maintain a DB up dated in
multiple channels?
web service
transpromo
cross-media
> dynamic printing (PDF/PPML)
> e-mail + websites html/animation
> P-URL (Personalized URL)
> mobile sms
> IVR (call-center)
> white space management
> text, images e graphs
> maps / POS
> transactional data
> on-line ROI / BI
> print on demand
> collateral management
> web-to-print
+ +
POS
Got to: www.LeandroSilva.SuaSkolLitrao.com.br
Recipient
PURL
Variable name
POS variables
~
‘
prospects
POS uploading videos on the campaign social media site
POS contacts included on directory map site
via DB import
Personalized E-mail marketing to
prospects
OPT-OUT
P-URL
Non Personalized Hotsite
http://avidaeaobra.wordpress.com/2008/10/18/skol-litrao/
“I got one and loved it. This shows the customization of the brand with the customer.”
http://marketeirosdapuc.blogspot.com/2008/10/skol-litro-marketing-de-relacionamento.html
“It seemed that someone was talking to me. I was surprised. I do not know why, but a few minutes after I hit a willingness to take Skol! Do not hesitate, I went to the supermarket and ended up buying 3 bottles. I do not regret!”
X
↗ 19% response rate / unique access on P-URLs
↗ Product awareness / launching
↗ Lead generation to POS
↗ Data base enrichment (B2B/B2C)
• AlphaGraphics, Inc Conference Brochure
Variable Digital TechnologiesMaps, Image Fonts, Augmented Reality & Innovative Tools
Variable Maps
Variable URLs
Variable QR Codes
Variable Augmented Reality
Variable Image Fonts
Brazilian PINI Prize
“Best Variable Data Print”
QR Code
>
AR
>
AR
>
• AlphaGraphics, Inc Conference Brochure
Variable QR Code
Personalized URL
Route Variable Map
Variable Image Fonts
Video
Hologram
TAG
http://www.youtube.com/watch?v=XJa8xrKQvgw
bar code (postal returns) nixiesrecipient address
VDP full color
call-to-action: P-URL
simple personalization
VDP: variable data print
VDP: variable data print
VIDEO>
http://www.youtube.com/watch?v=oFWWwsmaTIw&
Personalized Trigged E-mail
Marketing
Additional copy boxFernando J. Wosniak Steler
Marketing & Personalized Communications
AlphaGraphics Inc
agDirect marketing Brazil
www.agdirect.com.br
55 11 2506-7190
