F*ck Storytelling

Post on 12-May-2015

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Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas. Video of the presentation is here: https://www.youtube.com/watch?v=_jMywXG6AWQ

Transcript of F*ck Storytelling

FEBRUARY

BIG DATA BLOWS MARCH

SCREW SOCIAL MEDIA

WE STORIES

“ADVERTISING IS GREAT STORY-TELLING.” DAVID SABLE, YOUNG & RUBICAM

“SIMPLE OR ELABORATE ADS ALWAYS TELL A GREAT STORY.” MARC GIUSTI, LEO BURNETT

“THE BRAND IS A STORY.” SETH GODIN

“IF YOU AIN’T TELLIN’ STORIES, YOU AIN’T SHIT.” TOM DEMETRIOU, BARKLEY

TRENDY AND TRENDING

“…DIGITAL STORYTELLING IS AT THE CORE OF ABSOLUTELY EVERYTHING WE DO.”STEPHEN GOLDBLATT, BAZILLION

“VIA PATCHCHORD.COM: LEE CLOW AND ALEX BOGUSKY: STORYTELLING & THE FUTURE”JOHN KREICBERGS, @PATCHCHORD

“WE TELL STORIES. THAT’S IT.”CHRIS O’CONNOR, LIQUID9

“STORYTELLING IN DIGITAL IS A MUST ACROSS THE BOARD.”AARON EVANSON, VML

“WE HAVE BEEN DIGITAL STORYTELLERS SINCE THE BEGINNING.”TERI ROGERS, HINT

“WHEN STORYTELLING BECOMES STORY DOING: THE EMPLOYEES LIVE THE BRAND.” JEFF FROMM, BARKLEY

“... THE WORLD’S FIRST POST-ADVERTISING AGENCY, APPLYING ESTABLISHED STORYTELLING TECHNIQUE AND TALENT …”!

!

EXPERIENCE STORY>

ACTION STORY>

“... WHEN WE ACT, WE CREATE OUR OWN REALITY. AND WHILE YOU’RE STUDYING THAT REALITY...WE’LL ACT AGAIN, CREATING NEW REALITIES...AND YOU, ALL OF YOU, WILL BE LEFT TO STUDY WHAT WE DO.” KARL ROVE

“TOP 5 RESTAURANT CAMPAIGN 2012” NATIONS RESTAURANT NEWS

STORY-DOING

ART + COPY

ART + COPY + CODE

ART + COPY + CODE + SOLDER

2013 GRAVITY AWARD

2013 CANNES LION

STORYEXPERIENCE

CREATIVE TECH

DIGITAL PHYSICAL

IDEA REALITY

LET’S MAKE:ADSSTORIESEXPERIENCESSERVICES

COMPANIESPRODUCTS

LET’S BE THE PEOPLE THEY TELL STORIES ABOUT.

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