F*ck Storytelling
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Transcript of F*ck Storytelling
FEBRUARY
BIG DATA BLOWS MARCH
SCREW SOCIAL MEDIA
WE STORIES
“ADVERTISING IS GREAT STORY-TELLING.” DAVID SABLE, YOUNG & RUBICAM
“SIMPLE OR ELABORATE ADS ALWAYS TELL A GREAT STORY.” MARC GIUSTI, LEO BURNETT
“THE BRAND IS A STORY.” SETH GODIN
“IF YOU AIN’T TELLIN’ STORIES, YOU AIN’T SHIT.” TOM DEMETRIOU, BARKLEY
TRENDY AND TRENDING
“…DIGITAL STORYTELLING IS AT THE CORE OF ABSOLUTELY EVERYTHING WE DO.”STEPHEN GOLDBLATT, BAZILLION
“VIA PATCHCHORD.COM: LEE CLOW AND ALEX BOGUSKY: STORYTELLING & THE FUTURE”JOHN KREICBERGS, @PATCHCHORD
“WE TELL STORIES. THAT’S IT.”CHRIS O’CONNOR, LIQUID9
“STORYTELLING IN DIGITAL IS A MUST ACROSS THE BOARD.”AARON EVANSON, VML
“WE HAVE BEEN DIGITAL STORYTELLERS SINCE THE BEGINNING.”TERI ROGERS, HINT
“WHEN STORYTELLING BECOMES STORY DOING: THE EMPLOYEES LIVE THE BRAND.” JEFF FROMM, BARKLEY
“... THE WORLD’S FIRST POST-ADVERTISING AGENCY, APPLYING ESTABLISHED STORYTELLING TECHNIQUE AND TALENT …”!
!
EXPERIENCE STORY>
ACTION STORY>
“... WHEN WE ACT, WE CREATE OUR OWN REALITY. AND WHILE YOU’RE STUDYING THAT REALITY...WE’LL ACT AGAIN, CREATING NEW REALITIES...AND YOU, ALL OF YOU, WILL BE LEFT TO STUDY WHAT WE DO.” KARL ROVE
“TOP 5 RESTAURANT CAMPAIGN 2012” NATIONS RESTAURANT NEWS
STORY-DOING
ART + COPY
ART + COPY + CODE
ART + COPY + CODE + SOLDER
2013 GRAVITY AWARD
2013 CANNES LION
STORYEXPERIENCE
CREATIVE TECH
DIGITAL PHYSICAL
IDEA REALITY
LET’S MAKE:ADSSTORIESEXPERIENCESSERVICES
COMPANIESPRODUCTS
LET’S BE THE PEOPLE THEY TELL STORIES ABOUT.
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