Facebook… and Twitter… and You... OH MY!

Follow the Yellow Brick Road to Social Media Success

What is Social Media?

Social Media Marketing

Social media sites fall into different categories:

Social “bookmarking” sites such as:

a) Digg

b) reddit

c) StumbleUpon

d) del.icio.us

Social Media Marketing

Social Media Marketing

Social Media Marketing

Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.

LinkedIn.comFacebook.com

Social Media Marketing

Social Media Marketing

Social Media Marketing

Your own personal Blog is an identity-based

social media site if you open up comments.

Message boards, forums, and newsgroups (such as Yahoo! Groups and Google

Groups – think about how long newsgroups have been around)

And then there’s Twitter…

Social Media Marketing

Social Media Marketing

Tonight we will review:

Social Media Marketing

Finding the heart and soul of people and their businesses

Social Media Marketing

This is what your visitors see when they visit your page

Social Media Marketing

When people connect with you, you will receive requests

Social Media Marketing

You can search for friends and Facebook offers friend suggestions

Social Media Marketing

The Wall is a compilation of activity generated by you and your friends

Social Media Marketing

Help Causes that are important to you with the Causes app

Social Media Marketing

Promote your Cause by sending emails to your subscribers

Social Media Marketing

Be sure to snag your Custom Username

Social Media Marketing

Create a Group around a topic area with which your business is associated

Social Media Marketing

• Considered more social than business• Lot’s of Quizzes• Can add your Twitter Feed• Fan Pages• Lot’s of Apps• Can organize your friends in categories

•Ways to market a business on Facebook• Create a Cause• Develop a Group• Post Videos, Photos and Links• Design a quiz• Post your Events• Create a Fan Page

Social Media Marketing

The brainiac of Social Networking

Social Media Marketing

Your public profile

Social Media Marketing

Goal is to develop a 100% complete profile

Social Media Marketing

Start developing your connections

Social Media Marketing

Recommendations build credibility

Social Media Marketing

Build your own Community through the Groups Function

Social Media Marketing

Build your position as an expert by

answering questions

Social Media Marketing

Get Answers

Social Media Marketing

Share your world through a variety of apps

Social Media Marketing

Post your events for

free

Social Media Marketing

Keep track of Company Buzz

Social Media Marketing

Easily change your settings at any time

Social Media Marketing

• Considered for business networking • Great place to find jobs• Develop business• Promote projects and opportunities• Keep track of your competition

•Ways to market a business on Linked In• Start a Group• Join Groups

• Complimentary• Directly related

• Post your Events• Answer Questions• Ask for recommendations• Post updates

Social Media Marketing

It takes courage to build a following

Social Media Marketing

Sharing ideas 140 characters

at a time

Social Media Marketing

Hash tags allow you to search for topics on which

people are tweeting and for

which you are interested

Social Media Marketing

Direct Messaging

allows you to communicate with only one

person directly

Social Media Marketing

You can see who is talking about you and reply back to them

Tools

Social Media Marketing

Automate your

tweeting

Tools

Social Media Marketing• Considered a micro-blogging network

• Great place to research trends• Wonderful for sharing ideas• Excellent for getting the word out about what you do

•Ways to market a business on Twitter• Be sure to follow the 80/20 rule when tweeting.• Craft an appropriate Twitter Policy, and encourage your employees to

sign up for accounts on Twitter.• As the owner of your business, register your @companyname and use it

for all your tweets.• Use Twitter Search to find and respond to tweets about your products

or your brand.• Ask for feedback on your products and then follow up with the

responses you get.

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

First Steps

Social Media Optimization

Rules to guide your thinking:

• Increase linkability(write content that people will want to link to)

• Make tagging easy(include tags as well as links to social media sites)

• Reward inbound links(link back to people who link to you)

• Help your content travel(include a bio; mention your content to others)

First Steps• Focus on the Basics

• Social Media Marketing– Start with one platform and become comfortable

before adding another– Establish your goals for Social Media and develop

your profile and content around that goal– Employ the 80/20 rule: 80% content that will help

others, 20% or less self-promotion

First Steps• Focus on the Basics

• Social Media Marketing– Share information and become an authority within

your specialization–Make sure you use terminology that will optimize

your profile to be found for your area of expertise– Form your own group and invite people to join– Add upcoming events and share them with your

“friends”

First Steps

• Focus on the Basics– Remember, Social Media

is about helping others

– Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run!

(You don’t want to be viewed negatively by promoting

yourself too much.)

In no time you’ll be following the yellow brick road to social media success!

Questions?

Thank you!

Contact Information

Colleen Wright

info@sea-oregon.comwww.sea-oregon.com