Facebook

Targeting

AspiroAgency.com/concon/

Sales Funnel

Sales Funnel

Data Sources• Declared Data• Inferred Data• Third-Party Data

• Country• Designated Market Areas• County/Region• Cities• Zip/Postal Codes• Street Address

Locations

Languages

Connections• Facebook Pages

• Apps

• Events

Age & Gender

Custom Audience

Custom Audience

Detailed Targeting

Demographics• Relationship• Education• Work/Job• Financial• Home

• Ethnic Identity

• Parents• Politics• Life Events

• Generation

Interests• Business & Industry• Entertainment• Family & Relationships• Fitness & Wellness• Food & Drink

• Hobbies & Activities• Shopping & Fashion• Sports & Outdoors• Technology

• Automotive• B2B• Charitable Donations• Digital Activities• Expats• Financial

• Job Role• Media• Mobile Device User• Purchase Behavior• Residential Profiles• Seasonal & Events

• Travel

Behaviors

Gift to you aspiroagency.com/concon/

Audience Insights

Audience Insights

Audience Insights

Audience Insights

Audience Insights

• Custom Audiences – Remarketing & Lookalike• Interest Layering• Full Funnel Example• Dynamic Audiences• Audience Insights• Event Based

Examples

Remarketing

Remarketing

Remarketing

Lookalike Minimum Source Audience Size is 100

• DMA/State• Family• Interest

Oklahoma City

Married/Have kids

High Income

Sooners Fans

• Behaivor

Interest Layering

DMA/Interests Income Family

Interest Layering

Awareness

Awareness

Consideration

Consideration

Pro-Tip Custom Audience and(Behaivor + Interest + Demos)

Pro-Tip1. Place Pixel on Landing Pages2. Create Lookalike based on landing page traffic for additional Top of Funnel Traffic segment3. Remarket landing page visitors if they don’t move further in the funnel or look at additional pages