Post on 11-Jan-2016
FACEBOOK MARKETINGFOR BUSINESS
Optimize Facebook PageBuild Audience Setup Facebook AdvertisementFacebook Page Insight
YOUR FACEBOOK PAGE
• Create the page using name, logo, and branding
• Create Cover Page with your brand image/staff or which connects you with your audience
YOUR FACEBOOK PAGE
Cover Image
851 X 315px
Profile Image
180 X 180px
Display As
160 X 160px
Tabs/App
111 X 74 px
Facebook Landing Pages
•About Us page which tells about your business, history, mission nd vision of business
•Contact form
•Promotional Code or form for lead caputre system
Facebook Landing Pages
•Welcome page or like us page where users like your page in exchange of something valuable.
•For Example discount coupon, ebook, video’s to watch etc.S
Facebook Landing Pages
•Videos about products, services, tips and advice
•Share other informative video's which are not directly in your competition
Facebook Landing Pages
• Share
•Share
•Share
Post status 2 -3 times a day increases other Facebook users' engagement by 40%
Facebook Landing Pages Can Have
Events Photo Gallery Videos from YouTube Lead Generation Form Contact Form LinkedIn Page Connect Twitter Page Connect Other Social Media
Connections
Promotional Material like Gift Vouchers, Coupons etc.
Shopping Cart to sell through facebook
Product display page
Contact Information
Facebook Landing Pages
• Share
•Share
•Share
Post status 2 -3 times a day increases other Facebook users' engagement by 40%
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page
Facebook Page Custom URL
Facebook Build Audience
Build Audience – Invite Emails
Build Audience – Invite Friends
Build Audience – Invite Friends
What To Share News – Is there anything going on internally
worth sharing? Upcoming events? New hires? Announcements?
Industry trends/news –What are the current trends? News posts can be funny, shocking, serious, entertaining. It makes you look like an expert.
Events – Promote upcoming events and campaigns.
Tips/Advice – Help people with some valuable information and share new ideas
Where To Share Share your business on Facebook with
friends, family, co-workers, and other Facebook users
Join groups related to your industry/product/services and start sharing tips/advice/news etc.
Start your own group on facebook and ask your clients, staff, industry leaders to join your group
Get More Likes Post often on your page and share with your personal
profile. For user engagement post 1 to 2 times a day. Ask interactive questions. Like other people's posts Offer incentives - Offer an incentive for people to
like your page, such as a coupon, discount, free stuff or other special offers.
Add Facebook "Like Box/Button" on your website.
Post job openinings on your page Run facebook advertisement Buy facebook likes
Facebook Ads
Facebook Ads
Shared Image
1200 X 1200px
Display As
504px Width
1200 x 627px
Shared Video
504 X 283px
Facebook Ads
Facebook Ads
Facebook Ads Advertise External
Web Page Advertise Facebook
Page Post Target Custom
Audience Choose Location
even can target zip codes
Age 13+ Gender Specific
According to relationship
According to interest (business, food, technology etc.)
According to behavior (
Choose Location (mobile device users, travel etc.)
Facebook Connections
Pay for Clicks or Impressions per 1000, Setup your daily budget
Facebook Page Insight
Facebook Page Insight
Facebook Page Insight
To Do
Plan your strategy
Facebook Marketing Plan $499Optimize Facebook Page
Setup Facebook Advertisement
Setup App for lead generation
Facebook Training Course $199with 30+ videos + pdf + audio training
Google SEO Plan $199Find Right Keywords for Business
SEO Report for ranking plus competitors report
Suggestions for optimization pages
Support 1 Month (1 visit every week) $199
Total Value: $1096 Chamber of Commerce Members: $450 Save: $646
Limited to 5 Only
Thank You!Thank You!
CLOUD MEDIA LTD, Website: www.cloudmedia.co.nzEmail: raj@cloudmedia.co.nz, Mob: 021 2541 957