Brands get a

46% increase in user engagement with FACEBOOK TIMELINE.

Source: Simply Measured, http://bit.ly/HnjLFr

Brands get a

65% increase in INTERACTIVE CONTENT engagement (video & photo) with Facebook Timeline.Source: Simply Measured, http://bit.ly/HnjVwz

35% of consumer comments on company Facebook Pages are COMPLIMENTS.

Source: AT Kearney, http://bit.ly/Hnk1Ex

8% of consumer comments on company Facebook pages are COMPLAINTS.

Source: AT Kearney, http://bit.ly/GXMNBe

17% of company responses to consumer comments on Facebook call the consumer by NAME.

Source: AT Kearney, http://bit.ly/HnkczO

A LAPTOP or DESKTOP computer is the primary device used for Facebook for

82% of U.S. adults.Source: 10 Facts about How and Why Consumers Like and Subscribe, http://www.factbrowser.com/facts/6413/

70% of Facebook news consumers follow links posted by FRIENDS or FAMILY.

Source: Pew Research Center, http://bit.ly/GXNASY

The median ratio of Facebook VIEWS : SHARES is

9:1.

Source: BuzzFeed, http://bit.ly/HnlUkL

#FB4BIZWELCOME!

JEANNE HOPKINSVP of Marketing,HubSpot

CHRIS LUOHead of Global SMB Marketing,Facebook

HOUSEKEEPING NOTES

INTERACT WITH US IN REAL TIME1USE HASHTAG

#FB4BIZ

HOUSEKEEPING NOTES

INTERACT WITH US IN REAL TIME1USE HASHTAG

#FB4BIZ

FOLLOW US FOR ONGOING UPDATES2 Like

www.Facebook.com/Marketingwww.Facebook.com/HubSpot

22

HOUSEKEEPING NOTES

INTERACT WITH US IN REAL TIME1USE HASHTAG

#FB4BIZ

FOLLOW US FOR ONGOING UPDATES2

GET THE SLIDES & RECORDING TOMORROW3

Like

M

Facebook’s

1 2

3 4

stepsWORKSHOP

to Business SUCCESS

1 2

3 4

Everything on Facebook Starts with Your Page

WORKSHOP METHODOLOGY

TODAY’SWEBINAR

1 2

3 4

WORKSHOP METHODOLOGY

APRIL 25S $50 free ad

creditfor attendees

Connect with New Fans with Facebook Ads

1 2

3 4

WORKSHOP METHODOLOGY

MAY 30

Engage Your Fans with Quality Content

1 2

3 4

WORKSHOP METHODOLOGY

JUNE 27

Influence the Friends of Your Fans

? WHY DO THESE STEPS MATTER?

#FB4BIZ

BUILDING

CONNECTIONS FOR YOUR BUSINESS

#FB4BIZ

g

DNot just CLICKS.

DNot just REACH.

It’s about creating a

RELATIONSHIPq

Chris Luo likes HubSpot.

TODAY&and every day

#FB4BIZ

Today, and every day…

POSTS ARE LIKED COMMENTED ON2B &

#FB4BIZ

Today, and every day…

USERSLOG IN5

00

M

#FB4BIZ

Today, and every day…

PHOTOS ARE UPLOADED2

50

M

#FB4BIZ

Facebook Pages

MISSION CONTROL for your business

=IMAGE CREDIT: SAMANTHA DECKER

Business NameX Likes – Y Talking About This

Two concise sentences about your business should be enough for users to know more about you

Category

You are given an empty canvas:

#FB4BIZ

Get creative!

#FB4BIZ

1

9

2

4

7

3

8

65

TIPS

to build a SUCCESSFUL business page

SET YOUR COVER &PROFILE PHOTOS P

1

#FB4BIZ

PROFILE PICTUREUse a logo that people associate with your business

Use a photo that captures the essence of your brand and showcase your product or service

COVER PHOTO

ADD MILESTONES TO DEFINE KEY MOMENTS ^

2

#FB4BIZ

MILESTONES

PIN IMPORTANT STORIES TO THE TOP OF YOUR PAGE k

3

#FB4BIZ

PIN STORIESHover around an update, click the pencil icon and pin it to the top of your News Feed.

POST DAILY TO YOUR PAGE p

4

#FB4BIZ

POST DAILYRegular updates engage your fans

MANAGE PAGE THROUGH THE ADMIN PANEL Y

5

#FB4BIZ

MANAGE

RESPOND TO PERSONAL MESSAGES M6

#FB4BIZ

RECEIVE & SEND PRIVATE MESSAGES

REARRANGE VIEWS & APPS 1

7

#FB4BIZ

VIEWS & APPSYour photos, events, and custom apps are now easier for people to find

HIGHLIGHT UPDATES S

8

#FB4BIZ

STAR UPDATESHover around updates and click the star icon to highlight stories

CLAIM YOUR VANITY URL A

9

#FB4BIZ

USERNAMEIf you haven’t set your vanity URL, go to www.Facebook.com/username

NEXT SESSIONS:

2

3

4

Connect with New Fans with Facebook Ads

Engage Your Fans with Quality Content

Influence the Friends of Your Fans JUNE 27

MAY 30

APRIL 25

#FB4BIZ

THANK

YOU!JEANNE HOPKINSVP of Marketing, HubSpot

CHRIS LUOHead of Global SMB MarketingFacebook

#FB4BIZ

15smallgroupworkshops

6inspiringkeynotes

50+breakoutsessions

7 learningtracks

3 days

2000 inbound marketing professionals

0reasonsnot toGO!

REGISTER TODAY!www.InboundConference.com

Get 25% off the Early

Bird Price!

COUPON CODE:

ImGoing12

www.InboundConference.com

https://bit.ly/howsmymarketing