The Science of
Facebook Marketing
By Dan Zarrella
Social Media Scientist
@DanZarrella
#FBSci#FBSci
Be kind and share!
Unicorns and
Rainbows
Ideas do not
spread because
they are “good.”
“We’re on the cusp of a new way of
doing social science. Our
predecessors could only dream of
the kind of data we now have.”
-Nicholas Christakis
#FBSci
Gossip and
grooming
Takeaway:
Facilitate existing
relationships.
#FBSci
Via @DanZarrella
Takeaway:
People have
profiles, brands
have pages.
#FBSci
Via @DanZarrella
Ambient
Awareness
Takeaway:
Help your users
look cool.
#FBSci
Via @DanZarrella
Facebook Profile Activity by Age
Women Are Talked to More
More Men Say They’re Single
Women Describe Themselves More
Takeaway:
Know your
audience.
#FBSci
Via @DanZarrella
Exposure
Awareness
Motivation
Buzzwords in Facebook Pages
Takeaway:
Stay away from
buzzwords.
#FBSci
Via @DanZarrella
Facebookers “Like” Food
Most “Liked” Page Types
Least “Liked” Page Types
Takeaway:
Be entertaining.
Via @DanZarrella
“We view a behavior as more correct…
to the degree that we see others
performing it”-Robert Cialdini
#FBSci
Takeaway:
Emphasize social
proof.
#FBSci
Via @DanZarrella
Takeaway:
Videos do better on
Facebook than
Twitter.
#FBSci
Via @DanZarrella
Linguistic Content
Takeaway:
On Facebook,
sex and positivity
sells.
#FBSci
Via @DanZarrella
Takeaway:
Write simply and
Plainly for
Facebook.
#FBSci
Via @DanZarrella
Takeaway:
Weekends are more
Facebook sharing
friendly.
#FBSci
Via @DanZarrella
Most Shareable Words
Gossip is just news
running ahead of itself in a
red satin dress.-Liz Smith
#FBSci
Least Shareable Words
Takeaway:
Think
mainstream.
#FBSci
Via @DanZarrella
http://www.hubspot.com/free-trial
Dan Zarrella
@DanZarrella