Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page
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Brands get a 46% increase in user engagement with FACEBOOK TIMELINE. Source: Simply Measured, http://bit.ly/HnjLFr
Transcript of Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page
Brands get a
46% increase in user engagement with FACEBOOK TIMELINE.
Source: Simply Measured, http://bit.ly/HnjLFr
Brands get a
65% increase in INTERACTIVE CONTENT engagement (video & photo) with Facebook Timeline.Source: Simply Measured, http://bit.ly/HnjVwz
35% of consumer comments on company Facebook Pages are COMPLIMENTS.
Source: AT Kearney, http://bit.ly/Hnk1Ex
8% of consumer comments on company Facebook pages are COMPLAINTS.
Source: AT Kearney, http://bit.ly/GXMNBe
17% of company responses to consumer comments on Facebook call the consumer by NAME.
Source: AT Kearney, http://bit.ly/HnkczO
A LAPTOP or DESKTOP computer is the primary device used for Facebook for
82% of U.S. adults.Source: 10 Facts about How and Why Consumers Like and Subscribe, http://www.factbrowser.com/facts/6413/
70% of Facebook news consumers follow links posted by FRIENDS or FAMILY.
Source: Pew Research Center, http://bit.ly/GXNASY
The median ratio of Facebook VIEWS : SHARES is
9:1.
Source: BuzzFeed, http://bit.ly/HnlUkL
#FB4BIZWELCOME!
JEANNE HOPKINSVP of Marketing,HubSpot
CHRIS LUOHead of Global SMB Marketing,Facebook
HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
FOLLOW US FOR ONGOING UPDATES2 Like
www.Facebook.com/Marketingwww.Facebook.com/HubSpot
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HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
FOLLOW US FOR ONGOING UPDATES2
GET THE SLIDES & RECORDING TOMORROW3
Like
M
Facebook’s
1 2
3 4
stepsWORKSHOP
to Business SUCCESS
1 2
3 4
Everything on Facebook Starts with Your Page
WORKSHOP METHODOLOGY
TODAY’SWEBINAR
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3 4
WORKSHOP METHODOLOGY
APRIL 25S $50 free ad
creditfor attendees
Connect with New Fans with Facebook Ads
1 2
3 4
WORKSHOP METHODOLOGY
MAY 30
Engage Your Fans with Quality Content
1 2
3 4
WORKSHOP METHODOLOGY
JUNE 27
Influence the Friends of Your Fans
? WHY DO THESE STEPS MATTER?
#FB4BIZ
BUILDING
CONNECTIONS FOR YOUR BUSINESS
#FB4BIZ
g
DNot just CLICKS.
DNot just REACH.
It’s about creating a
RELATIONSHIPq
Chris Luo likes HubSpot.
TODAY&and every day
#FB4BIZ
Today, and every day…
POSTS ARE LIKED COMMENTED ON2B &
#FB4BIZ
Today, and every day…
USERSLOG IN5
00
M
#FB4BIZ
Today, and every day…
PHOTOS ARE UPLOADED2
50
M
#FB4BIZ
Facebook Pages
MISSION CONTROL for your business
=IMAGE CREDIT: SAMANTHA DECKER
Business NameX Likes – Y Talking About This
Two concise sentences about your business should be enough for users to know more about you
Category
You are given an empty canvas:
#FB4BIZ
Get creative!
#FB4BIZ
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7
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65
TIPS
to build a SUCCESSFUL business page
SET YOUR COVER &PROFILE PHOTOS P
1
#FB4BIZ
PROFILE PICTUREUse a logo that people associate with your business
Use a photo that captures the essence of your brand and showcase your product or service
COVER PHOTO
ADD MILESTONES TO DEFINE KEY MOMENTS ^
2
#FB4BIZ
MILESTONES
PIN IMPORTANT STORIES TO THE TOP OF YOUR PAGE k
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#FB4BIZ
PIN STORIESHover around an update, click the pencil icon and pin it to the top of your News Feed.
POST DAILY TO YOUR PAGE p
4
#FB4BIZ
POST DAILYRegular updates engage your fans
MANAGE PAGE THROUGH THE ADMIN PANEL Y
5
#FB4BIZ
MANAGE
RESPOND TO PERSONAL MESSAGES M6
#FB4BIZ
RECEIVE & SEND PRIVATE MESSAGES
REARRANGE VIEWS & APPS 1
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#FB4BIZ
VIEWS & APPSYour photos, events, and custom apps are now easier for people to find
HIGHLIGHT UPDATES S
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#FB4BIZ
STAR UPDATESHover around updates and click the star icon to highlight stories
CLAIM YOUR VANITY URL A
9
#FB4BIZ
USERNAMEIf you haven’t set your vanity URL, go to www.Facebook.com/username
NEXT SESSIONS:
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3
4
Connect with New Fans with Facebook Ads
Engage Your Fans with Quality Content
Influence the Friends of Your Fans JUNE 27
MAY 30
APRIL 25
#FB4BIZ
THANK
YOU!JEANNE HOPKINSVP of Marketing, HubSpot
CHRIS LUOHead of Global SMB MarketingFacebook
#FB4BIZ
15smallgroupworkshops
6inspiringkeynotes
50+breakoutsessions
7 learningtracks
3 days
2000 inbound marketing professionals
0reasonsnot toGO!
REGISTER TODAY!www.InboundConference.com
Get 25% off the Early
Bird Price!
COUPON CODE:
ImGoing12
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