Post on 12-Apr-2017
Using Facebook In Your
Business [Part 2]
• The most important thing that you MUST do on your
Facebook business page [Practical]
• Fabulous Facebook freebies - hands on with Woobox and
Pagemodo and a look at the wonderful things that they
can do for your Facebook page
• Facebook’s hidden secrets
• Facebook’s built-in analytics: a close up look at Insights
• Using Facebook ads and a Power Editor overview
• Creating your first Facebook ads
• Downloading and using Power Editor
• Running promotional contests on Facebook
• + Tips, resources and techniques to make you a
Facebook pro!
Using Facebook In Your
Business
If you’d like to find out even more about Facebook marketing,
please check out ‘Using Facebook For Business’
http://getbook.at/fb001
You’ll speed things
up a lot online and
with managing
social media in
general if you
switch to Chrome
or Firefox!
In addition, you
have to use Chrome
to access
Facebook’s Power
Editor feature.
Manage the ordering of your menu via the ‘More’ link …
1: Click on ‘Edit’ button in
your personal profile area2: Remove unwanted sections
About,
friends
and
photos
are
locked
2: Change the settings
1: Click on ‘Edit’ button in
your personal profile area
The Ratings and Reviews
feature (where you see the
star rating on the main
Facebook page) is available
when your page is
categorised as a Local
Business and has a physical
address. By default, reviews
and star ratings are
displayed. However, you can
change this setting if you’re
in the Local Business
category and don’t want to
show your ratings and
reviews.
To make sure this feature is enabled, go to the About tab, find the Address section and click
Edit next to the address. You’ll see a map with your address.Check the box next to Show Map,
Check-Ins and Star Ratings on the Page.
Facebook Notes
See: http://paulteague.com/fbnotes
Facebook Notes
See: http://www.wired.com/2015/08/facebook-notes-redesign/
Schedule Posts
Page Roles
Boost A Post
Milestones
Create Events
Create Offers
You can create an offer from the ads create tool for free. If you want to promote
your offer, the amount you pay is based on how many people you want to reach.
You can promote your offer from the ads create tool or Power Editor.
Know the Facebook Cover Photo size …
Featured Likes
Business Apps
See: https://www.facebook.com/search/business/apps
You can get to
the Merge area
from the
General
Settings of
your Facebook
page, or you
can go there
directly
at https://www.f
acebook.com/p
ages/merge/.
Merge duplicate pages without losing Likes …
Fabulous Facebook Freebies
3 x FREE Recommended Tools
There are so many useful tools available on
Facebook for free … here are 3 of my favourites
Contact Me … add an easy contact form for your FB
business page
Pagemodo.com … get a FREE tab and make
something cool
ecwid.com … allows you to create a shop on your
Facebook pages
See: https://www.facebook.com/contactforms
Creating Your Business Page On
Creating Your Business Page On
Use PageModo.com
to create a free
custom tab
See: http://pagemodeo.com
Creating Your Business Page On
See:
http://www.ecwid.com
Creating Your Business Page On
See: https://www.facebook.com/help/152652248136178/
Export events and birthdays to your online calendar
FB Hidden Secrets
=> These hidden secrets are simple, free
and highly effective
=> They are underused but very effective
=> Once you know them, you will want to
make use of them!
FB Hidden Secrets
Hidden secret 1
You can – and
should customise
the buttons on
your Facebook
page
http://www.clixeo.com/buttons/
Note: I do not provide support for these!
How to customize Facebook buttons
Hidden secret 2
How to control your Fan Page menus
=> Facebook gives you lots of control over your Fan Page
menus … so once again, you can direct your prospects to the
pages that you want them to see
=>You can rename them and change the order of them
=>You can also change the menu titles of 3rd party apps
Take particular care over the first 3 tabs that show on
your Fan Page as these will naturally get the most
traffic
You can add hidden
firepower to your page
using these apps
Hidden secret 2
Hidden secret 2
Hidden secret 2
Hidden secret 3Stop Ad Tracking
1. Click on the down arrow at the far right of your Facebook page.
http://businessinsider.com
Hidden secret 3
2. Go to the settings
http://businessinsider.com
Hidden secret 33. Click on the Ads button
http://businessinsider.com
Hidden secret 3
4. In each section of Ads, click on the "edit" buttons
http://businessinsider.com
Hidden secret 3
5. Inside the edit
menu, it will show
you how your
Facebook ID is
used in ads that
other people see.
http://businessinsider.com
Create a “Look Back” video of your entire Facebook
history …
See: https://www.facebook.com/lookback
Turning off those
auto-play videos will
also save your data
plan! Open the
Facebook app
> Settings > Videos
and Photos > Auto-
play and slide to
disable Smart Auto-
play, then select Use
Wi-fi Only.
Share a post with
everyone except for
one person …
A word about Facebook stats – and
why they’re so important to you …
• Facebook page insights give you incredible data about
how your page is performing and how effectively you’re
targeting prospects
• You can literally see how many people that you are
engaging with by country/language/location
• You should use this data to refine your Facebook business
page until it’s ‘tweaked and tuned’ to perfection
• The great thing about Facebook’s insights feature is that
they never lie and remove all ‘finger in the wind’
guesswork from your marketing
Facebook Stats
Edgerank is the Facebook equivalent of the Google
Algorithm … it basically determines what shows up on
your news feed … it’s the ‘secret sauce’!
Why is this important? Because if you understand a
little about Edgerank, you can influence what people see
in relation to your business
Like the Google Algorithm nobody knows the exact
formula, but we do know the key components which
influence it
Facebook Stats
(Image taken from Techcrunch.com)
Facebook Stats
How it works …
1) Everything that shows up in a news feed is called an object
2) When people interact with an object (a status update for instance)
Facebook calls that an Edge (a tag or comment for instance)
3) Each Edge has three key components which relate to Facebook’s
algorithm:
- An affinity score between the creator and the person commenting ie how
often you interact
- A weight is given to each Edge … so a comment may have more weight
than a like for instance
- Time is a key factor … how old is the object? The newer, the better
So what does that mean for you?
Facebook Stats
With this knowledge of Edgerank, we can define the best way to use your Facebook
newsfeed …
To get the best out of Facebook you need to:
1) Post content regularly (but not every 5 minutes!)
2) Post fresh and engaging content (test to see what works)
3) Encourage engagement with your Fans (ask questions, seek opinions)
4) Try and get comment and debate going (not just a barrage of content)
5) Use photos and videos (people love these and they are very viral)
Warning!
Don’t become a photo tagging menace! ‘Tag partner’ colleagues by prior agreement
Facebook Stats
Facebook Stats
Facebook Stats
Do Yellow Pages, newspaper and magazine adverts,
leaflets or TV & Radio adverts provide you with the
same information to allow you to track ROI?
If not, why are you still paying for them?
Facebook Ads
Although Facebook
ads are easy to use,
it’s also very easy to
spend lots of money
on them, with few
results.
I recommend further
learning!
A quick word about Facebook ads …
Facebook Ads
• You can create ads on Facebook itself or via Power Editor
• I use Power Editor much of the time
• Power Editor lets me import my email subscribers and target
them
• You must use the Chrome browser to access Power Editor:
https://www.facebook.com/ads/manage/powereditor
• Power Editor gets the newest features first
• You can create custom and lookalike audiences
• It is clunky and not very user friendly – it’s a lot nicer creating
ads in Facebook itself
• The targeting is excellent in Facebook ads
Competitions and Promos
Read the T&Cs … Facebook will
clobber you if you get it wrong, but
they don’t give much help to get it
right!
Competitions and Promos
• Take great care with these!
• Facebook used to be really strict about them, things have got a
lot better recently
• There are four basic types of contests you can run on
Facebook: sweepstakes, essay, photo and video
• One of the biggest rules that Facebook insists on is clearly
stating that Facebook is not sponsoring the giveaway.
• The easiest thing to do is show your rules and guidelines loud
and clear on your contest
• Use a Third-Party App to run the contest – stay safe!
(Source: Adapted from socialmediaexaminer.com)
Competitions and Promos
Need a contest app? Check out these
sites:
• Heyo.com
• WooBox.com
• Shortstack.com
• PageModo.com
• TabSite.com
Use tabsite.com
to make pages and
competitions
Creating Your Business Page On
Creating Your Business Page On
Free Timeline Contest App
Don’t get ‘hung up’ about the number of ‘likes’ that you
have … always aim for targeted prospects who might
buy from you either now or in the long term
Remember that much of your social media output can be
automated or outsourced … though you should never
substitute automation for high quality interactions with
your business
I don’t believe that you should put all of your eggs in one
basket – remember what happened to MySpace!
Do try Facebook ads (but not promoted posts!) and do
consider learning about Facebook’s Power Editor,
particularly if you have an existing list of subscribers.
Remember at all times!
Facebook is about relationship building NOT sell, sell, sell!
If you’d like to find out even more about Facebook marketing,
please check out ‘Using Facebook For Business’
http://getbook.at/fb001
Access all of the slides from today, as well as
lots of useful URLs and resources, via this link:
http://paulteague.com/fb2authorstream
Next steps …