EXTREME: The Adjective

1. Outermost or farthest from a center

2. Final: last3. Being in the highest degree4. Extending far beyond the norm5. Of the greatest severity

EXTREME:THE NOUN

1. The greatest or utmost degree or point2. Either of the two things situated at

opposite ends of a range3. An extreme condition4. A drastic or immoderate expedient

Ex – words: Excitement Excitation Exploration Exuberance Exhibition Extrovert Exhilaration Excommunicated Expose Extricate

Expend Exaltation Exanthema Exceed Excellent Exception Excess Exegesis Exemplary Extrude

““For some reason, [Walt] had a For some reason, [Walt] had a distrust of engineers as men who distrust of engineers as men who designed primarily for themselves designed primarily for themselves without regard for the intended use of without regard for the intended use of the product and he refused to have the product and he refused to have anyone on the staff with the title, anyone on the staff with the title, ‘Engineer.’”‘Engineer.’”

- The Illusion of Life (by Frank Thomas - The Illusion of Life (by Frank Thomas & Ollie Johnson)& Ollie Johnson)

It’s not about the technology

Emotion drives usage of technology: SETI (3 million users)

setiathome.ssl.berkeley.edu

CMU’s new Entertainment Technology Center CMU = fine arts + technology (a rare combo) 2 year Masters in Entertainment Technology

Vision (prose) Leadership in education and

research that combines technology and fine arts to create new processes, new tools, and new vision for storytelling, education, and entertainment.

Those who distinguish between education and entertainment don't know much about either. -- Marshall McLuhan

ETC Co-Directors:Don Marinelli (Drama) on Guitar; Randy Pausch (CS) on Keyboards

Other Faculty

It is the entertainment hallmark of America’s young

Interactivity may be a bigger change than going from novels to film; it is a paradigm shift of major proportions

Intellectual challenge of interactivity is sharing control between the creator/author and the audience/user/guest/player

The Impact of Interactivity

Hallmarks of Interactive Entertainment Multi-sensorial stimulation Immersive Environments Inhabiting Virtual Worlds (shared or not) Non-linearity Unlimited Imagination Multi-societal roles and habitations Extremism (tempting fate)

What is Evolutionary Within the Revolutionary? Generational Change. Altered Perception of Time. Altered Perception of the Planetary Space. Multi-Sensorial State of Being Acceptance of Diversity and Multi-Ethnicity. Altered Parameters of the Mundane. Pictures as Portals; the Incongruity of the Static

Image Heightened Expectations Regarding the Future. Immortality in a Hard Drive

Creativity is inside us all... An American, Ilan Chabay, was

asked by Japanese scientists, "How do you teach creativity?”

He replied, "I think we are less efficient at stamping it out."

The World is getting Weird

And Yet Strangely Familiar

Furby

Four times as much code as the Apollo lunar lander!

Furby meeting

Marketing Gets Really Bizarre

Encyclopedia comes free when you buy 24 slices of cheese!

Acceptance of the Internet It took 38 years before the telephone had reached

the 10 million-customer mark… 25 years for cable television to chalk up 10 million

customers. -22 years for the FAX machine -9 years for the VCR -7 years for the personal computer -6 years for CD-ROMS and Wireless Data Services

(cell phones) The Internet reached 10 million customers in 6

months DVDs reached 10 million customers in 6 weeks

Virtual Evil Empire!George Lucas’ LucasArts Entertainment is in the final stages of developing a massive “multi-player” online computer game (MMOG) that will allow thousands of players to enter a simulated Star Wars universe over the Internet. Launch date is early 2003.

Location-Based Entertainment (LBE)

MYST, the largest selling interactive computer game. An Example of Non-linear Storytelling.

SAVING PRIVATE RYAN – The Experience of “Being There” …

The Matrix

SPIDERMAN RIDE at Universal Studios, Orlando

SONY PLAYSTATION 2 CONSOLE GAME

Synthetic Characters Become Integral to Film

Kyoko Date

Synthetic Interviews for Workplace Training

Interactive Animatronics

Mystical Elders or “Immortality in a Hard Drive”