Expanding Your Brand: Milestone Logos Aga Siuda, Brand Designer Kelley Jarrett, Market Manager

Why Are Milestone Logos Important? EVENTS

–  Makes your event more memorable –  Convey the purpose of the event –  Targets a specific event audience –  Raises awareness

PROGRAMS

–  Provides focus –  Gives visibility to a new initiative –  Provides another marketing vehicle

Why Are Milestone Logos Important? CAMPAIGNS

–  Encourages social sharing –  Can help reach a new audience –  Support strategy and effort –  Legitimizes the effort

ANNIVERSARY

–  Show stability –  Refreshes your brand –  Shares history –  Builds trust

EVENT LOGOS

Connecticut Mission of Mercy and their Bowl-a-Thon event logo

The Breast Cancer Research Foundation and their Time for Research event logo

Wellness Place and their Cancer Walk Logo

Y-ME Breast Cancer Awareness “At Your Pace” Race

PROGRAM LOGOS

Van Andel Institute and their Purple Community Program

World Challenge and their “Please pass the bread” program

CAMPAIGN LOGOS

Stelos Alliance

One 5 Foundation

Down Syndome Research and Treatment Foundation’s Plus Fifteen Campaign

https://www.dsrtf.org/plus15

ANNIVERSARY LOGOS

The Santa Fe Opera

Easter Seals

From The Top

The Guide Series Continues…

Ask the Expert

Kelley Jarrett – Market Manager, Design Kelley.jarrett@guidecreative.com

@keljar

Aga Siuda – Brand Designer Aga.siuda@blackbaud.com