4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot

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1. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFITS WORK. 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR 3. THIS IS NOT WHY WE ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 4. NEITHER IS THIS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 5. THIS IS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 6. WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1. Report of impact 2. How donations will be used 3. Stories from recipients Millennial Impact Report 1. They feel inspired by the nonprofit 2. Specific examples of how their gift will make an impact 3. Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 7. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard. 8. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFITS WORK? INSPIRE (tell stories)1 IMPACT (show it)2 INCENTIVIZE (in/tangible)3 INVOLVE (meaningfully)4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 9. THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard. 10. INSPIRE (tell stories) 11. INSPIRATION DOESNT COME AT THE END OF THE JOURNEY. Identify Invite Inform Interest Involve Invest @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 12. INSPIRATION IS WHAT STARTS THE JOURNEY. Their Networks Their Networks INSPIRED 13. YOU ARE NOT THE HERO OF THE STORY. 14. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 15. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 16. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 17. STORIES STICK. AND STORIES SPREAD. 18. IMPACT (show it) 19. KEEP FUNDRAISING STRAIGHTFORWARD. Tell people a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped. 20. GO BEYOND OUTPUTS. Inputs Outputs Outcomes Impact @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 21. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 22. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 23. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 24. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 25. Art director Alexis Persani. Photographer Leo Caillard. PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE. 26. INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 27. TANGIBLE INCENTIVES. Rewards Access Perks Matching Time sensitive Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 28. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 29. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 30. LET TANGIBLE INCENTIVES ADD TO THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard. 31. INTANGIBLE INCENTIVES. Feelings Connections Status Significance Purpose Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 32. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 33. Art director Alexis Persani. Photographer Leo Caillard. ASK NOT WHAT YOUR DONOR CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR. 34. INVOLVE (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 35. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 36. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 37. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 38. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 39. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 40. SELF EXPRESSION IS THE NEW ENTERTAINMENT - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard. 41. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 42. ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard. 43. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFITS WORK? INSPIRE (tell stories)1 IMPACT (show it)2 INCENTIVIZE (in/tangible)3 INVOLVE (meaningfully)4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 44. MILLENNIAL IMPACT REPORT. 45. FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 46. @BRADYJOSEPHSON brady@charityexpress.com Empowering people to act on the human spirit of charity. THANK YOU! @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 47. 4 TRENDS AFFECTING MILLENNIALS AND GIVING. GIVING TOGETHER.1 GAMIFICATION.2 BENEVOLENT BUSINESS.3 TRACKING.4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 48. GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 49. GIVING TOGETHER. 50. GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR 51. GAMIFICATION. 52. BENEVOLENT BUSINESS. 53. BENEVOLENT BUSINESS. 54. TRACKING. 55. TRACKING.