4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot

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4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFITS WORK.

Transcript of 4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot

Page 1: 4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot

4 WAYS TO ENGAGE MILLENNIALS

IN YOUR NONPROFIT’S WORK.

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WELCOME!

@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving Solutions

Empowering people to act on the human spirit of charity.

#NPWEBINAR

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THISISNOT WHY WE ARE HERE.

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NEITHER IS THIS.

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THISIS.

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WHAT (ALL) DONORS WANT.

Cygnus Donor Survey1. Report of impact2. How donations

will be used3. Stories from

recipients

Millennial Impact Report1. They feel inspired

by the nonprofit2. Specific examples

of how their gift will make an impact

3. Having their gift matched

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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.

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4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?

INSPIRE (tell stories)1

IMPACT (show it)2

INCENTIVIZE (in/tangible)3

INVOLVE (meaningfully)4

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“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING”- SALVADOR DALI

Art director Alexis Persani. Photographer Leo Caillard.

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INSPIRE (tell stories)

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INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY.

Identify

InviteInform

Interest

Involve

InvestInspire

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INSPIRATION IS WHAT STARTS THE JOURNEY.

Their Networks

Their Networks

INSPIRED

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YOU ARE NOT THE HERO OF THE STORY.

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STORIES STICK. AND STORIES SPREAD.

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IMPACT (show it)

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KEEP FUNDRAISING STRAIGHTFORWARD.

Tell people a story about a problem their money can help solve.

Tell them specifically how you will use their money to help solve that problem.

Ask them for money.

Do what you said you would do.

Tell them what you did with their money and a story about who they helped.

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GO BEYOND OUTPUTS.

Inputs

Outputs

OutcomesImpact

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Art director Alexis Persani. Photographer Leo Caillard.

PROGRAMS VS. FUNDRAISING VS. ADMINISTRATIONMUST DIE.

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INCENTIVIZE (in/tangible)

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TANGIBLE INCENTIVES.

• Rewards• Access• Perks• Matching• Time sensitive• Tax benefits

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LET TANGIBLE INCENTIVES ADD TO THE

GIVING EXPERIENCE, NOT BE THE

GIVING EXPERIENCE.

Art director Alexis Persani. Photographer Leo Caillard.

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INTANGIBLE INCENTIVES.

• Feelings• Connections• Status• Significance• Purpose• Duty

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Art director Alexis Persani. Photographer Leo Caillard.

ASK NOT WHAT YOUR DONOR CAN DO FOR

YOU, BUT ASK WHAT YOU CAN

DO FOR YOUR DONOR.

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INVOLVE (meaningfully)

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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

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“SELF EXPRESSION IS THE NEW ENTERTAINMENT”- ARRIANNA HUFFINGTON

Art director Alexis Persani. Photographer Leo Caillard.

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ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY.

Art director Alexis Persani. Photographer Leo Caillard.

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4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?

INSPIRE (tell stories)1

IMPACT (show it)2

INCENTIVIZE (in/tangible)3

INVOLVE (meaningfully)4

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

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MILLENNIAL IMPACT REPORT.

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FREE TOOLKIT.

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@BRADYJOSEPHSON

[email protected]

Empowering people to act on the human spirit of charity.

THANK YOU!

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4 TRENDS AFFECTING MILLENNIALS AND GIVING.

GIVING TOGETHER.1

GAMIFICATION.2

BENEVOLENT BUSINESS.3

TRACKING.4

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GIVING TOGETHER.

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GIVING TOGETHER.

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GAMIFICATION.

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GAMIFICATION.

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BENEVOLENT BUSINESS.

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BENEVOLENT BUSINESS.

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TRACKING.

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TRACKING.