© 2

012

Tiet

o C

orpo

ratio

n

Moving out of the social silo Socializing Tieto’s digital workspace to enable employees to experience the value in enterprise 2.0

Philipp Rosenthal Future Office Evangelist Tieto, Digital Business Consulting philipp.rosenthal@tieto.com

© 2

012

Tiet

o C

orpo

ratio

n The leading IT service company in Northern Europe providing IT and product engineering services.

•  Highly specialized IT solutions and services complemented by a strong technology platform. •  Trusted transformation partner, close to customers’ businesses.

Operations in close to 30 COUNTRIES

© 2012 Tieto Corporation

We live up to our values.

3

We work together.

We are committed to quality.

We learn and grow.

We care for our people and customers.

Leadership & management create the environment for enterprise 2.0.

© 2012 Tieto Corporation

At Tieto there is a lot going on.

4

© 2012 Tieto Corporation

… but how to keep a grip on it?

5

© 2

012

Tiet

o C

orpo

ratio

n

Taking people by the hand & change the way of working.

© 2012 Tieto Corporation

Key challenges for information work.

7

Distribution Retrieval

Enrichment Transparency

© 2012 Tieto Corporation

Introducing new opportunities.

8

Share information 1:many

Follow people and sources

Tag Like

Comment The content cloud

© 2

012

Tiet

o C

orpo

ratio

n

Our goal for the change.

© 2

012

Tiet

o C

orpo

ratio

n

We want employees to learn how…

… to take responsibility

Share information in a way

so that it’s findable

… to stay on top of complexity

Keep a grip on more than one source of information

… to create new connections

Get inspired by new input

and new people

© 2012 Tieto Corporation

SOCIAL SILO

Get out of the social silo.

11

SOCIAL ISLANDS

© 2012 Tieto Corporation

The socialized workspace.

12

Project work and business operations Product management

Business development

Partner management

Solution knowledge (Corporate DNA)

Marketing & Sales

Services for collaboration, communication, networking and Information enrichment inspired by social media techniques

X-border connections

© 2

012

Tiet

o C

orpo

ratio

n

Best Practice #1

Est. 1999

© 2012 Tieto Corporation

Keeping a grip on various sources. RSS is the easiest way to personalize and structure the personal information portfolio.

14

© 2

012

Tiet

o C

orpo

ratio

n

Best Practice #2

© 2012 Tieto Corporation

Share. Retrieve. Connect.

16

Sharing w/t spamming.

Active networking.

© 2

012

Tiet

o C

orpo

ratio

n

© 2012 Tieto Corporation

#: source of inspiration.

18

New thoughts and perspectives

New sources of inspiration

Inspiration to extend my personal network

© 2

012

Tiet

o C

orpo

ratio

n

Multiple sources – one hub.

© 2012 Tieto Corporation

RSS-feed based stream

20

TODAY • Corporate News • Service Alerts • Organizational Information • Tieto Academy • Job Offerings

TOMORROW • Workspace Updates • New Documents • Workflow Notification

© 2012 Tieto Corporation

Activity stream

21

PEOPLE I follow •  Likes •  Links •  Questions •  Comments •  Status Updates

TOPICS I follow •  Tag updates •  Questions •  Comments •  Status Updates

© 2

012

Tiet

o C

orpo

ratio

n

Tieto Social Intra at work…

© 2012 Tieto Corporation

Social interaction with intranet content

23

Potential new network connections

Add the article to a content cloud

Will be displayed in the follower’s stream

© 2012 Tieto Corporation

Comment

„Like“

Tag

Interaction with content

© 2012 Tieto Corporation

Comment

„Like“

Tag

The network’s interaction with content

© 2012 Tieto Corporation

Collected actions on the TOPIC page (can be followed)

© 2

012

Tiet

o C

orpo

ratio

n

The content cloud Everything and everyone around a topic on one page…

© 2012 Tieto Corporation

Inspiration & knowledge transfer

Potential new network connections

Best practice promotion

Reports, presentations & research

Sharing useful content

© 2

012

Tiet

o C

orpo

ratio

n

We want employees to learn how…

… to take responsibility

Share information in a way

so that it’s findable

… to stay on top of complexity

Keep a grip on more than one source of information

… to create new connections

Get inspired by new input

and new people

© 2012 Tieto Corporation

Long term goal: bridging generations.

Source: Transforming Into a Social Business (Tieto 2011) 30

© 2

012

Tiet

o C

orpo

ratio

n

Philipp Rosenthal about.me/philipprosenthal @for_desire_it http://blogs.tieto.com/futureoffice