EVOLUTION OF YOURSOCIAL MEDIALANDSCAPE

“Because we’ve moved fromthe Information Age online,to the Communication Age”

Tom LambertGenerate UK | Digital Marketing Agency

AGENDA

Social Media Channels

Social Media Audience

Brands

Generate UK Case Studies

Social Media For 2013

Future proofing your online presence

FACEBOOK | 1,000,000,000One billion users, adverts, apps and brand posts

INSTAGRAM | 90,000,00090 Million users, owned by Facebook. A photo sharing community

GOOGLE PLUS | 90,000,00090 Million users, big brands are very active users, individuals not so much

YOU TUBE | 800,000,000800 Million users, Owned by Google, second largest search engine

TWITTER | 500,000,000500 million active users, unfiltered information, can now advertise

LINKEDIN | 500,000,000500 million registered users, business focus, advertise,recruit and knowledge share

Social Media Audience

WANTSSNACKABLECONTENT

MULTI TASKCONSTANTLY

EXPECTSPERSONALISED

CHANNELS

USE FOR SOCIAL SELF PROMOTION

TEND TOHAVE THEIR OWN

GROWING AUDIENCE

WANTS TOHEAR NEWS,IN REALTIME

BRANDS• Social media impacts nearly every discipline, PR, advertising, digital marketing & customer service

• Brands who respond to responsive listening and trends do well on social media channels

• Social channels present the opportunity to create advocates

CASE STUDY:ACER UK

Facebook UK - 52,675 likes

Instagram - 43 followers (just launched)

YouTube – Global channel 8022 subscribers

Google Plus – 7708 people have in their circles

Twitter -1149 followers

LinkedIn Global – 9721, UK - 38 (just launched)

OVERVIEW OF SERVICE

• Fullservicemanagementofsocialchannels

• Community management

• Creation of social channels

• Bespoke App creation for social

• Database creation and management

• Bespoke design of websites

• Video production, editing animation and sharing

• Advertising budget management PPC

• On site support at events extension of the Acer UK marketing team

OVERVIEWLikes from 1,423 to 52,727

OVERVIEW OF SERVICE• Competitions• OntheRoadwithAcer• Events• BrandAdvocates• PR

• Appdevelopment

12 DAYS OF XMAS APP

STEP 2: BEGIN CALENDAR

OVERVIEW• SpottheballAcerappfortheOlympics• Crosspromotiondelivers• Conversationsnotjustoneoffposts• Increasingthechanceofappsgoingviral

YOU TUBE• Creationofvideo-Dayinthelife-3429viewsonYouTube• SharedacrossTwitter,FacebookandLinkedIn• Facebook17shares,20likes,seenby1028people

TWITTER• Educationchannelincreased10followersto143• Retweets from Education show Bett• AcerOfficialincreasedby400to1,125• Started to follow who competitors follow for leads

CUSTOMER ENGAGEMENT• Positivefeedbackonproducts• Buildingbrandadvocates• Customerservicechannel

BUILDING BRAND ADVOCTAES• Nomarketingrequired• HaveapersonalaffinitywiththeAcerbrand• IdentifytheseusersonTwitter/Facebook• Rewardedthemwithdiscountsandoffers• Havethebrandadvocatesconvertothers

INSTAGRAM• Realtime• Event coverage• Multiable user • Trending hash tags• Share on other channel

GOOGLE PLUS• ImprovesSEO• Location • Brand focus • Global messaging

LINKEDINIdentify and set up opportunities for advertising on LinkedIn

ACER UK LINKEDIN• Regionaldealsandservices• B2B Product focus • Use of You Tube video overviews• Focusonreliabilityandquality

B2B WEBSITE DESIGN• LinkedInPPC• DataCapture• CaseStudy• B2Bproductsoverview

SOCIAL MEDIA FOR 2013• Richcontentlikephotosandvideoswillplayabiggerrole

• LocationcontextformobileGPStechnology

• SEOwithinsocialchannels

• Channeldifferentiationisimportante.g.Audiences use twitter differently to Facebook

FUTURE PROOFINGYOUR ONLINE PRESENCE

• ContentiskingbutGetVisual

• Link Search Engine Optimization (SEO) to Social

• Link all social channels together

• Listen to your audience - Think Channel Differentiation

• Be Transparent

• Trend Marketing as part of an overall digital strategy

• Call to action, all leads to your website

• Experience Design -The future is mobile and tablets optimise your website accordingly

RESPONSIVEDESIGN

BUSINESS BENEFITS• Brandrecognition–positionyourcompany

• Cultivate a community

• Repeat exposure – increase sales

• Authority - become a thought leader

• Influenceyouraudience

• Increasewebsitetrafficdriveyouraudience

• Stay ahead of the curve

• Competitive advantage

• Quick wins can lead to big wins

FACEBOOK www.facebook.com/GenerateUK

GOOGLE PLUSplus.google.com/generateukCoUk

YOU TUBEwww.youtube.com/user/GenerateUKltd

TWITTER@generateuk

LINKEDINwww.linkedin.com/company/generate-uk

STAY IN TOUCH

TOM LAMBERT

Tom LambertAccount Director

07500 88 957101635 88 7726tom.lambert@generateuk.co.uk /in/tomlambertsales/ @tomglambert