Lambert & Stamp
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Transcript of Lambert & Stamp
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Lambert & Stamp (Sony Pictures Classics)
Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles
Project Manager: Sean Bello [email protected]
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Overview of Campaign This report recaps our marketing efforts for LAMBERT & STAMP. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Retail Promotion – With AMOEBA MUSIC. The most popular independent
music store in the country. The campaign has 2,432 clicks (includes 2,096 bitly clicks), 7,492 content related page views and 266 social media interactions to date. The total reach for the Facebook campaign was 20,109.
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Film Print Ad Example
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Retail Promotion – Amoeba Music #1
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Retail Promotion – Amoeba Music #2
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Amoeba Print Ad
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Amoeba Digital Coupon
Hosted on campuscircle.com
Website Traffic 733,000/month
Unique Visitors – 466,000/month
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Amoeba Newsletter
Emails – 180,000 Date – 3/31/15
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Original Content Page Views – 648
Social Media Interactions - 114 Website Traffic 733,000/month
Unique Visitors – 466,000/month
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 355K+ to date. Clicks – 122
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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
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Dedicated Email
Delivered – 21K+ Opened – 1,653
Clicks - 184
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Campus Circle
Newsletter Emails – 21,458 Opens – 1,497
Weekly Newsletter Campaign Clicks– 30
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Calendar Listing
Page Views – 62 Website Traffic 733,000/month
Unique Visitors – 466,000/month
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Film Trailer
Page Views – 226 SM Interactions – 3
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Social Media #1
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Social Media #2
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Social Media #2
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Sweepstakes Page (LA) Page Views– 792
Entries – 365 to date SM Interactions - 6
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweeps Demo - Age
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Sweeps Demo - Gender
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Sweeps Demo - Ethnicity
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Sweeps Demos - Status
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Sweepstakes Page (National)
Page Views– 1902 Entries – 867 to date SM Interactions - 34
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweeps Demo - Age
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Sweeps Demo - Gender
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Sweeps Demo - Ethnicity
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Sweeps Demos - Status