STRATEGIES FOR CURATING CONTENT

#ContentRemix

1980More time

Less content

2010Less time∞ content

#ContentRemix

450,000 tweets

70,000 photos on Instagram

210,000 photos on Facebook

6 articles on Wikipedia

4,700,000 blog posts

100 hours of video on YouTube

570 new web sites

204,000,000 e-mails

One minute on the web

#ContentRemix

INFOXICATION

#ContentRemix

#ContentRemix

CONTENT CURATION

#ContentRemix

#ContentRemix

• For your blog

• As means of communication

• To write a book

• For business

¿WHAT’S IT FOR?

• To search for a job

• To learn

• To gain an audience

• To be a digital star

#ContentRemix

Support has gone mobile

Consumption has become fragmented

Brevity has become value

NEW PARADIGMS

#ContentRemix

1.Content

2.Reliable sources

3.Filter

4.Grouping

5.Distribution

CURATION PROCESS

#ContentRemix

“CONTENT IS KING,DISTRIBUTION IS THE QUEEN”

#ContentRemix

CONTENT CURATION SERVICES

Everypost

Scoop.it

GetPrismatic

Pocket

Reddit

Paper.li

Hootsuite

Feedly

Netvibes

Menéame

Storify

Evernote

Flipboard

Bufer

Collex

Stumble Upon

#ContentRemix

AUTOMATICaggregation

PERSONALIZED feeds

MANAGEMENT publishing

TYPES OF TOOLS

#ContentRemix

HOW TO CREATE A WORK PLAN?

#ContentRemix

Define objectives

Select tools

Search for sources and categorize them

ORGANIZE YOUR HOURS

Segment your audience per social network

Add value to content

CREATE YOUR OWN CONTENT

#ContentRemix

CONTENT CURATION IS AN OPPORTUNITY FOR A

SPECIALIZATION

#ContentRemix

FIVE IDEAS FOR YOUR STRATEGY

#ContentRemix

1- FIND ORIGINAL SOURCES

#ContentRemix

2- ANALYZE AUDIENCES

#ContentRemix

3- PRACTICE WITH TITLES

#ContentRemix

4- FIND YOUR STYLE

#ContentRemix

5- MAKE IT SIMPLE AND HAVE PATIENCE

#ContentRemix

THANK YOU VERY MUCH!

@jorgeheili@everypost