Everypost Webinar "Strategies for Curating Content"

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description

30 years ago, information was scarce and time was plentiful. The internet has reversed this equation. Society has little free time and an overabundance of information impossible of processing. For that, you need to adopt habits and tools to sort content and to better capitalize on the redistribution of information. Curating quality content is one of the prestigious challenges addressed by brands to improve audience engagement. Speaker: Jorge Heili Heili is Media Manager in Everypost and partner at Dos al Cubo. Former director of Infobae.com (Argentina), former director of CadenaSER.com (Spain), consultant specializing in digital media, with working experience in 7 countries. University Professor of "Digital Journalism and Cybercultures" in UAI.

Transcript of Everypost Webinar "Strategies for Curating Content"

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STRATEGIES FOR CURATING CONTENT

#ContentRemix

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1980More time

Less content

2010Less time∞ content

#ContentRemix

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450,000 tweets

70,000 photos on Instagram

210,000 photos on Facebook

6 articles on Wikipedia

4,700,000 blog posts

100 hours of video on YouTube

570 new web sites

204,000,000 e-mails

One minute on the web

#ContentRemix

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INFOXICATION

#ContentRemix

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#ContentRemix

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CONTENT CURATION

#ContentRemix

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#ContentRemix

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• For your blog

• As means of communication

• To write a book

• For business

¿WHAT’S IT FOR?

• To search for a job

• To learn

• To gain an audience

• To be a digital star

#ContentRemix

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Support has gone mobile

Consumption has become fragmented

Brevity has become value

NEW PARADIGMS

#ContentRemix

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1.Content

2.Reliable sources

3.Filter

4.Grouping

5.Distribution

CURATION PROCESS

#ContentRemix

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“CONTENT IS KING,DISTRIBUTION IS THE QUEEN”

#ContentRemix

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CONTENT CURATION SERVICES

Everypost

Scoop.it

GetPrismatic

Pocket

Reddit

Paper.li

Hootsuite

Feedly

Netvibes

Menéame

Storify

Evernote

Flipboard

Bufer

Collex

Stumble Upon

#ContentRemix

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AUTOMATICaggregation

PERSONALIZED feeds

MANAGEMENT publishing

TYPES OF TOOLS

#ContentRemix

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HOW TO CREATE A WORK PLAN?

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Define objectives

Select tools

Search for sources and categorize them

ORGANIZE YOUR HOURS

Segment your audience per social network

Add value to content

CREATE YOUR OWN CONTENT

#ContentRemix

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CONTENT CURATION IS AN OPPORTUNITY FOR A

SPECIALIZATION

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FIVE IDEAS FOR YOUR STRATEGY

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1- FIND ORIGINAL SOURCES

#ContentRemix

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2- ANALYZE AUDIENCES

#ContentRemix

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3- PRACTICE WITH TITLES

#ContentRemix

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4- FIND YOUR STYLE

#ContentRemix

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5- MAKE IT SIMPLE AND HAVE PATIENCE

#ContentRemix

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THANK YOU VERY MUCH!

@jorgeheili@everypost