Everypost Webinar "Strategies for Curating Content"
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Transcript of Everypost Webinar "Strategies for Curating Content"
STRATEGIES FOR CURATING CONTENT
#ContentRemix
1980More time
Less content
2010Less time∞ content
#ContentRemix
450,000 tweets
70,000 photos on Instagram
210,000 photos on Facebook
6 articles on Wikipedia
4,700,000 blog posts
100 hours of video on YouTube
570 new web sites
204,000,000 e-mails
One minute on the web
#ContentRemix
INFOXICATION
#ContentRemix
#ContentRemix
CONTENT CURATION
#ContentRemix
#ContentRemix
• For your blog
• As means of communication
• To write a book
• For business
¿WHAT’S IT FOR?
• To search for a job
• To learn
• To gain an audience
• To be a digital star
#ContentRemix
Support has gone mobile
Consumption has become fragmented
Brevity has become value
NEW PARADIGMS
#ContentRemix
1.Content
2.Reliable sources
3.Filter
4.Grouping
5.Distribution
CURATION PROCESS
#ContentRemix
“CONTENT IS KING,DISTRIBUTION IS THE QUEEN”
#ContentRemix
CONTENT CURATION SERVICES
Everypost
Scoop.it
GetPrismatic
Paper.li
Hootsuite
Feedly
Netvibes
Menéame
Storify
Evernote
Bufer
Collex
Stumble Upon
#ContentRemix
AUTOMATICaggregation
PERSONALIZED feeds
MANAGEMENT publishing
TYPES OF TOOLS
#ContentRemix
HOW TO CREATE A WORK PLAN?
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Define objectives
Select tools
Search for sources and categorize them
ORGANIZE YOUR HOURS
Segment your audience per social network
Add value to content
CREATE YOUR OWN CONTENT
#ContentRemix
CONTENT CURATION IS AN OPPORTUNITY FOR A
SPECIALIZATION
#ContentRemix
FIVE IDEAS FOR YOUR STRATEGY
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1- FIND ORIGINAL SOURCES
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2- ANALYZE AUDIENCES
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3- PRACTICE WITH TITLES
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4- FIND YOUR STYLE
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5- MAKE IT SIMPLE AND HAVE PATIENCE
#ContentRemix
THANK YOU VERY MUCH!
@jorgeheili@everypost