Curating and Sharing Relevant Content

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Curating & Sharing Relevant Content to Engage Your Audience

Transcript of Curating and Sharing Relevant Content

Page 1: Curating and Sharing Relevant Content

Curating & Sharing Relevant Content to

Engage Your Audience

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Content Segments

• Original

• Guest

• Promotional

• Curated

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Benefits of Content Curation

• Thought leadership

• Improve SEO

• Lead nurturing

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Curation Rules

• Relevant

• Credible

• Valuable

• Validate

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Content Sources

• Industry resources

• Blogs

• Social media

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Curation Tools

• Feedly

• Pocket

• scoop.it

• Rebel Mouse

http://scoop.it
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Sharing Curated Content

• Blog

• Social media

• Email

• Lead nurturing workflows

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GIVE VALUE FIRST

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Workflowology

• Content

• Rhythm

• Delight points

• Touch points

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Adam Robinson, MBA

[email protected] 502.618.4230

mailto:[email protected]?subject=

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