EVALUATIONMobile Marketing Trends 2009by Jens Friis, Responfabrikken11-03

Featured speaker:Jens Friis, Responfabrikkenhttp://www.responsfabrikken.dk

Brought* to you by

*Ok to click on logos :- )

Summary Mobile Marketing Trends 2009 webseminar11. March 2009

• 33 people from 15 countries signed up for this FEDMA and Fokus Integrated web-seminar

• 12 people showed-up (lowest ever)• 12 received an evaluation email)• 7 people filled out the evaluation (58,33%)

• Here are the results. . .

”Evaluate speaker: Jens Friis”1 is bad – 7 is great

Jens Friis only had 2 days of

preparation, but contents of

presentation was rated quite high

”Evaluate moderator: Michael Leander”1 is bad – 7 is great

Moderator evaluation

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality once again scored

very high

Technical quality was not as good as

it usually is

42,86% said they are likely to recommend the “Mobile Marketing Trends 2009” web-seminar to others

42,86% vs. 57,15% proves mobile

marketing is a difficult topic to present

Did the web-seminar meet your expectations?

71,43% had their expectations met.

That’s good.

Testimonials, recommendations and constructive feedback

“A pity, in China we had problems. Voice was OK only with echo after 3 restart. See also for this kind of seminar good possibilities for our China project.

Mobile phones marketing, real marketing is not real good.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

"The webinar privide a good insight into Mobile Marketing. The Case Studies were well choiced

and interesting. I pick up some ideas for Mobile Marketing at

my company .”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This web-seminar was very useful for me, as it provided an important information of modern trends in Marketing 2.0. Both of orators demonstrated excellent speaking

skills. I will recommend this seminar.

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars. It proved particularly true for the Mobile Marketing Trends web seminar.

• Jens Friis had very little time to prepare his presentation.• To match speaker and topic is evidently very important and in turn

to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com