Lennart Friis-Hansen Dept. of Clinical Biochemistry Rigshospitalet Univeristy of Copenhagen
Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken
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Transcript of Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken
EVALUATIONMobile Marketing Trends 2009by Jens Friis, Responfabrikken11-03
Featured speaker:Jens Friis, Responfabrikkenhttp://www.responsfabrikken.dk
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*Ok to click on logos :- )
Summary Mobile Marketing Trends 2009 webseminar11. March 2009
• 33 people from 15 countries signed up for this FEDMA and Fokus Integrated web-seminar
• 12 people showed-up (lowest ever)• 12 received an evaluation email)• 7 people filled out the evaluation (58,33%)
• Here are the results. . .
”Evaluate speaker: Jens Friis”1 is bad – 7 is great
Jens Friis only had 2 days of
preparation, but contents of
presentation was rated quite high
”Evaluate moderator: Michael Leander”1 is bad – 7 is great
Moderator evaluation
Marketing quality and technical quality1 is bad – 7 is great
Marketing quality once again scored
very high
Technical quality was not as good as
it usually is
42,86% said they are likely to recommend the “Mobile Marketing Trends 2009” web-seminar to others
42,86% vs. 57,15% proves mobile
marketing is a difficult topic to present
Did the web-seminar meet your expectations?
71,43% had their expectations met.
That’s good.
Testimonials, recommendations and constructive feedback
“A pity, in China we had problems. Voice was OK only with echo after 3 restart. See also for this kind of seminar good possibilities for our China project.
Mobile phones marketing, real marketing is not real good.”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
"The webinar privide a good insight into Mobile Marketing. The Case Studies were well choiced
and interesting. I pick up some ideas for Mobile Marketing at
my company .”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“This web-seminar was very useful for me, as it provided an important information of modern trends in Marketing 2.0. Both of orators demonstrated excellent speaking
skills. I will recommend this seminar.
• Great feedback, thank you. We will use it to improve the next web-seminars
• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com
Moving forward
• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars. It proved particularly true for the Mobile Marketing Trends web seminar.
• Jens Friis had very little time to prepare his presentation.• To match speaker and topic is evidently very important and in turn
to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate
• Stay tuned: http://meemoo2.com
Marketing learnings by Michael Leander
Marketing events you can afford
www.markedu.com