Post on 01-Jul-2015
description
WINWIN
KICK-OFF 3 overlapping phases to reach sustainabilityTo increase the value of the district fast and make it interesting to lessees to take part in the process, we develop the area in 3 overlap-
ping phases. The first phase is essential, we use the LQC method (Lighter, Quicker and Cheaper) to make quick wins.
time
value area
2015 2020 2030 2040
1.ACTI
VATE
2.GENERATE 3.PROSPER
to create an impact
to set the bases
to insure sustainability
Quick wins
2050
peoplemoney
activitiesflows
spacesground floors
facilities
working groupsfund & investments
agenda eventscentre & bloks
housing
neighbourhood infrastructuressystemsbuildings
networkssmart grid
co-creation
SUSTAIN
3 concentric areas to develop
It is important to concentrate first the activity in the centre to create a
sense of density and urbanity in the area. Once it is so, it is possible to
expand the revitalisation to the yards and borders.
CONCENTRATE1. ACTIVATE THE CENTRE
by marking and animating the
centre and its satellites.
2. GENERATE BLOCKS
with colourful fences to create
productive yards.
3. USE THE BORDERS
as a relax and wild
show-case, protecting
against noise and wind.
2
3
1
Local stakeholders
Non-profit parties
District
companies
leaseholders
municipality
chamber of commerce
foundations & associations
collective facilities
advertisement
events
taxes
sponsors & ambassadors
incomes
subsidies
Community Improvement District Fund= CID Fund
agendaevents
District marketing
communication
VVV & stewards
branding
Spatial improvement
Recruitment functions
Management
meetings
district manager &
office
studies & strategiesfundraising
online platform
public & collective
spaces
nature
buildings renovation
smart grid
accessibility
landmarks & furniture
temporarly spaces offered
subsidies (sport)
facilities
activated windows
negociation leaseholders & investors
starters package
collective services
COOPERATE
3 types of incomes for the CID fundOriginally created for business and retail areas (BID=Business Improvement Districts), Community Improve-
ment Districts (CID) are common structures in the United States. They help stakeholders to work together
towards a common vision and provide supplemental services to those offered by the municipality. Dutch BIZ
(Bedrijven InvesteringsZone) system could be used as a basis.
Comm
unity Im
prove
men
t
Distric
t = C
ID
Common Vision
Stra
tegi
es
& c
atal
ogs
Branding
& marketing
Even
ts , m
arke
ts,
fest
ival
s & to
urs
Organisation stakeholders
Management & monitoring
INTER-STRUCTURES
SUPER-STRUCTURES
INFRA-STRUCTURES
Structural plans long term
Pots & plants
Paint
Landmarks
& signage
Stre
et fu
rnitu
re
Balconies & bow windows
Sun screens & parasols
Shutters
Platforms & carpets
€
€€
€€€
Façades
Fences
Kiosks
Roads
Netw
orks
Environmental
design
Water
EnergySpace planning
(Shop) windows
Sanitary
Light
s
3 toolboxes to build a neighbourhood
3 types of tools are defined. INTERSTRUCTURES enable people to organize and change
their mental image of the district. SUPERSTRUCTURES enable the district to get a quick
physical lifting without high expenses. INFRASTRUCTURES enable the district to get a
healthy and sustainable structure on a long term.
ACCELERATE
GJ 128 VIVAMSTEL 3
x x xof
CARING
GREEN
TAMEABLE
CHARACTERISTIC
INTEGRATEDACCESSIBLE
people
spaces
activities
DIVERSE
SOCIAL
street life
collectiveactivities
participation
structure & borders
landmarks& corners
human scale
ACTIVE
biological
open air
nature
walk & cycle
play
sport
Amstelland & parks
AMC & health companies
Arena & sport companies
also for small transports
also for small wallets = spaces
also for small events
green hills & streets names
attractive fences& common yards
sport & health sponsors & ambassadors
amsterdam
The
healthyn eighbourhoo d
assistancewellness
comfort
A vision with 3 complementary themes to create a unique district
One of the tools is to find a concept to give the district new life. By looking at the local assets and empowering the stakeholders, it is possible to develop an authentic
identity that will attract new residents, entrepreneurs, investors and visitors. VIVAmstel 3 is The Healthy Neighbourhood to live in Amsterdam.
QUALIFY
1
CONCEPTNUMBER 3 RULES IN AMSTEL 3!
VIVAmstel 3 is the new healthy neighbourhood to live in Amsterdam. Like an organism, it will develop gradually and smartly reach its maturity.
All the needed cards are given in the hands of the stakeholders to start working efficiently together.
The timestrip shows a realistic evolution of the neighbourhood until 2040.
SAVE
An autonomous savings system to insure a successful changeBy first using cheap tools to increase the value of the district, it is possible to save money and build a fund for the more
expensive works like public spaces creation, roads transformations, buildings total renovation, energy production systems.
time
2015 20202030
2040
1.ACTIVATE
2.GENERATE 3.PROS
PER
2050
4.MAINTAIN
savings
SUPER -STRUC -TURESINTER-
STRUC -TURES
INFRA -STRUC -TURES
INTER-STRUC -TURES
SUPER -STRUC -TURES
INTER-STRUC -TURES INTER-
STRUC -TURES
INFRA -STRUC -TURES
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INFRA -STRUC -TURES
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INTER-STRUC -TURES
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STRUC -TURES
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SUPER -STRUC -TURES
INFRA -STRUC -TURES
INFRA -STRUC -TURES
INTER-STRUC -TURES
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INTER-STRUC -TURES
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INTER-STRUC -TURES INTER-
STRUC -TURES
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INTER-STRUC -TURES
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INTER-STRUC -TURES
INTER-STRUC -TURES SUPER -
STRUC -TURESC
ID fund
costs
PROCESS
FEASABILITY3 activated groups to fill the district inThe district makers of the CID do market research to become aware of the current demand. They
develop new functions depending on the evoluting context. They will focus on the existing visi-
tors, then attract new residents to finally generate even more visitors.
CAPITALIZE 1. USE CURRENT VISITORSThe current 22.000 workers of the area and the inhabitants from the adjacent neighbourhoods use the successful new (sport)facilities.
2. RECRUIT NEW RESIDENTSThe improvement of the district and the split-ting of spaces attract small households (students, starters, expats, seniors) and small entrepreneurs (self-employed, professions, start-ups), groups that are ever larger .3. BENEFIT FROM THE FLOWSThe district is so attractive that people come
from further away to visit the area. New facili-ties can develop again.
1
23
WORKSHOPS
TOGETHER
PHASE 2
attractive fence deck with training/fitness object
large container or animator
green space for temporary usage
garden of interest collective green parking deck
am
ste
rdam
the place to live & playVivAmstel3
am
ste
rdam
the place to live & playVivAmstel3
am
ste
rdam
the place to live & playVivAmstel3
VivAmstel 3
The CID develops a communication package to help giving the area a new image: logo, slogan, website, newsletter, posters and brochure.
BRAND
GJ 128
2015GENERATE
2
VIVAMSTEL 3
2020
2025
INTER-STRUC-TURES
INTER-STRUC-TURES
INFRA-STRUC-TURES
200th inhabitant in VivAmstel 3!
All ground floors are activated!
VivAmstel 3 favorite place to work and live for health professions in Amsterdam
Stakeholders organise a sponsored kick-off for the beginning of the CID!
SIGNAL
2012
The Hondsrugweg is regularly closed to the car traffic on the weekend to let events take place. Foor instance sport-days, 2nd hand sport articles market, health festivals. The painted asphalte indicates the centre and the colourful tensed structure hosts (semi)indoor events. Mobile structures are welcome to offer products and services.
PARK
INVITE
CENTRALIZE
One of the satellite tents indicates the main entrance from the station to the becoming neigh-bourhood. The structure covers an existing bridge that becomes a place to meet.
The yards are closed by red fences, furnished with mobile installations and accessible during the day to visitors. After concentrating the parking lots, there will be enough space for those. With only a few objects the yards become interesting places to chill, to meet and to gaze at. This is also the first step towards making the blocks productive for the area: water, food, energy.
STATIONS
Local necessary functionsSmall shops & public facilitiesex: crèche, café, hairdresser, supermarkt, newsagent’s
Special thematical functions:Bigger scaled shops and facilitiesex: sportfields, fitness and health centres, sport hotel and outlets, specialized recruitment agency and meeting spaces, biological restaurant
PARKING EVENTPARK
IKEA / A
MC
ARE
NA
Community Centre
Hondsrugweg
Hog
ehilw
eg
0
1
2
3
0 to 15% vacant16 buildings ≈ 40% 15 to 75% vacant14 buildings ≈ 40% 75 à 100% vacant6 buildings = 20%
Current businesses
New shops & facilities
Temporally working places
New forms of working
Appartments
Accessible green roofs
0 NOW
1 ACTIVATE THE GROUND FLOOR• Companies move within the buildings to free the
ground floor for retail & equipments.• Empty spaces are splitted up and offered temporally
spaces to small entrepreneurs for an interesting price. Following a new rule of the municipality, lessees are obliged to accept any tenants after 6 months of va-cancy.
2 GENERATE NEW RESIDENTS• Companies move within newly set blocks to free the
last floors for small and flexible appartments for stu-dents, starters, expats, seniors, etc.
• Some originally temporally spaces are fitted out for new or special forms of working: flexoffices, profes-sionals, start-ups, freelancers, etc. that do not need any expensive renovation.
3 DEVELOP• The last appartments are set at the back of the build-
ings with direct access to the newly designed yards. That diversifies the focus group of inhabitants.
• Because there are still more residents and visitors, there are enough consumers for new shops and fa-cilities and even new small buildings that densify the blocks and highlight the human scale of the dis-trict. Those can be containers at first.
• Roofs are made productive (food, energy or warmth) and accessible to companies and residents.
To explain our strategy, we use 3 average buildings of 4 storeys and of 30 m length. Buildings are splitted in flexible ap-partments and offices of 50 m². This is the average size of offered spaces to be attractive enough for demanding small households and small entrepreneurs. The goal is to fill the 30% vacant space with about 10% of retail & facilities (8 500 m² for shops, equipments & horeca), 10% of housing (170 appartments) and 10% of new working forms (170 offices inclu-sive professionals’ residences). Filling up depends also of sun orientation, budget available, type of rental agreement and collaboration between the lessees. The barrier buildings at the North and South borders are not appropriate for housing.
FILL IT UP
Extr
a sp
ace
6 ne
w lo
w b
uild
ings
=
+10%
INTER-STRUC-TURES
ATTRACT
Natural flows in the area are emphasized. The small scaled Hogehilweg/Hettenheu-velweg and the large Hondsrugweg create a crossroad that becomes the centre of the area. Functions develop along the two streets and benefit from the large amount of passing pedestrians.
ACTIVATE SUPER-STRUC-TURES
SUPER-STRUC-TURES
SUPER-STRUC-TURES
CID stakeholdersSubgroups of blocks stakeholders
ORGANIZE
Within the CID stakeholders, subgroups are set per created block. Together, they collaborate and discuss many subjets like the vocation of their common yard, the necessary moves of companies, the parking solution, the renovation of the buildings.
EMPOWER
centre
bridge to Hogehilweg
over the water on Hondsrugweg
SUPER-STRUC-TURES
against the IKEA
Simple tension membrane structures are used to create places: in the centre and at the ends of the 2 streets that form the central crossroads.
entrance of the temporary parkingHettenheuvelweg
Het
tenh
euve
lweg
PARK
Each subgroups of stakeholders related to one same block find and chose a suitable solution for parking within the yard: as a shared space, on top of a platform, at the side of an existing building, inside an existing building, etc.
0
1
2
3
PHASE 1
tentstructure marked crossing painted CID-parcel sponsor balloon inflatable objects, flags or art
pay&park green parking running track small container
PHASE 2
attractive fence deck with training/fitness object
large container or animator
green space for temporary usage
garden of interest collective green parking deck
Bijlmer
AMC
Stations
Bijlmer
A2
Centru mAmsterdam
& ArenaArena
Park
Ikea
Apollo
Parking
AGENDAVivAmstel 3
Juni 2021Sportifestival
Juli 2021Health Beurs
Augustus 2021Outlet Sportartikelen
September 2021Rock & Sport
Oktober 2021Bio festival
am
ste
rda m
the place to live & play
VivAmstel3
INTER-STRUC-TURES
PERSONIFY
The CID asks a famous sport-man to become the ambassa-dor of the new healthy neigh-bourhood.
time
k€
201520142013
100
50
ZOOM
1.000
200
2.000
2020 2030
Gross turnover
Rental prices / m² gla
€50/m² €75 to 100 /
m²
€100 to 200 /
m²
€150 to 300 /
m²
€200 to 350 /
m²
€200 to 500 /
m²
110 k€ / 3 years
550 k€ /5 years
610 k€ /5 years
1.000 k€ / 5 years
1.050 k€ / 5 years
4.321 k€ / 5 years
2040 2050
art
entr
ance
com
mon
are
as
faça
des
25%
bui
ldin
g re
nova
tion
25%
bui
ldin
g +
roof
reno
v.
50%
bui
ld. r
enov
.
lease
raise lease25% 50% 75% 75% 100% 100% 100% 100%% rented
CID tax
Taxes, sales maintenance and
diverse costs
Costs
Works
GJ 128
PROSPER
3
VIVAMSTEL 3
2030
2035
2040
INTER-STRUC-TURES
INFRA-STRUC-TURES
INTER-STRUC-TURES
1000 professionals come to visit the best business park regeneration project in Europe!
Only a few units left to rent! Be quick!
VivAmstel 3 celebrates its 30 years. A big sport event and yard parties are organised by the lo-cals. You’re invited!
PROMOTE
PARK
RENOVATE
SHOW
SOCIALIZE
LIVE & PLAY
WIN
SUPER-STRUC-TURES
footpaths
alleys
pedestrian zones
destination roads
main ways
water
cycle lanes*
INFRA-STRUC-TURES
In the 3rd phase, the Hogehilweg/Hettenheuvelweg becomes a real urban pedestrian street with all small local equipments that a neighbourhood needs. The pavement is renovated with a more qualitative material. Street furniture and lamps are set and create rest zones. The different fences make soft edges to slow down the traffic. Groundfloors open to the street with their terraces, sunscreens and large shop windows, signs and boards. Poles are placed to secure pedestrians from the destination car traffic.
INFRA-STRUC-TURES
A new hierarchical and pedestrian-friendly infrastructure is set. 3 Types of pe-destrian ways are developed. Pedestrian zones welcome the biggest pedestrian flows of the district. Alleys offer places to have a relaxed walk. Footpaths are col-lectively owned and are accessible during the day when the fences are open. Only one transversal main way is needed to serve the district. Destination roads are mainly one-way roads with parallel parking spaces for visitors.
* All destination roads are shared with bicycles. It is allowed to cycle on the pedestrians zones behalve during daytime (for instance from 8.00 to18.00)
STRUCTURE
INFRA-STRUC-TURES
WaterRainwater reservoir and living machine
EnergyProduction of local energy(wind, sun, ground) andpassive buildings
FoodLocal production of some vegetables and fruits
MaterialsRenewable materials for building and renovationTransport
Carsharing, bicycles racks, amount parking spaces, plugs for electric cars
(Sport)EquipmentAt least one equipment to socialize inside the yard and that plays a role in the district
FunctionsMix used buildings, 24/24, 7/7 occupancy, ability to work close to housing
RecyclingFood, energy, water, objects, waste and materials
Each block is responsible for its smart grid. It is easy to organize at this scale. Stakehold-ers have to find and chose adapted solutions together. Themes are water, energy, materials, food, equipment, functions, transport and recycling. Those are also brought within the CID for solutions at a bigger scale.
SUSTAIN
Lessees are stimulated to invest in their buildings. Because the quality of area improves fast because they are encouraged to split their spaces, they do not have problems to find tenants anymore. Few by few they renovate their buildings and increase every 5 years their rental prices. In this example, the lessees have made more than €7,5 millions gross turnover in 28 years (end of the lease in 2040).
In this example, we have chosen an average building of 3.600 m² gfa that is currently 100% vacant. We do not take inflation in account. It is possible to take a mortage only up to 5 years to avoid credit accidents. There are no subsidies included. Small improve-ments cost €10/m² gfa, façades and roof renovation €50/m² gfa, structural renovation €1000/m² gfa.
INFRA-STRUC-TURES
INFRA-STRUC-TURES
vertical
windows
€ €€
horizontal
windows
glazed
windows
Depending on the type of building, win-dows, functions and available budget, lessees will be stimulated to renovate their façade in diverse but coherent forms.
The CID develops events, services and products to promote the district actively. This way, they can feed the fund. Different people familiarize with the district as well. They are potential future residents!
The empty space along the Holterbergweg first becomes a toll parking that generates money for the CID fund. It gets a sponsors balloon where is it possible to get the basket in. The borders are marked by scattered fruit trees. The place becomes a dynamic show-case for VIVAmstel 3 as sporty and healthy place to live in. Later the largest plot takes over the function of temporary Arena Park and becomes an event park for the district .
The Hondsrugweg becomes the place to be in the district. Working people come there during the lunch to relax, residents in the evening or the weekend. Green artificial hills are made from the ground dug to extend the water around the district. The hills are related to the local street names and are comfortable places to sit and lie down in the sun.
Each subgroups of stakeholders related to one same block find and chose a suitable solution for parking within the yard: as a shared space, on top of a platform, at the side of an existing building, inside an existing building, etc.
Ouderkerkerplas
GaasperplasBijlmer
PHASE 3
new facade or building
go- round walking path
green ‘hills’ with seatings
boulevard area wadi/ ecofilter relax track next to railway
kitchen garden productive garden flowering beds court-yard
semi-public path
INFRA-STRUC-TURES