Presentation of our winning project at the contemporary art center in Vilnius (LT)…

…by Egle Suminskaite – Thank you, Egle!

Europan 11 – New town plan for the development of Selb

Dornröschen – Reinitializing Selb or ‘Kissing awake the sleeping beauty’

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Location

Selb / Germany

Team

Thomas Bernhardt (DE), Gilles-Benoit Trevetin (FR), Andras Baumer (DE)

Egle Suminskaite (LT), Meritxell Blanco-Diaz (ES) Joppe Kneppers (NL)

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Europan 11 – Winner

Europan meaned hard working at the office in Amsterdam…

…and celebrating at one of the nice pubs around

The development of the town of Selb is closely linked to the porcelain industry.

Over the course of the roughly 150 years in which this industry blossomed, this led

to a close dependence between urban development and porcelain production.

Selb – ‘The City of White Gold’ at the Fichtelgebirge in Bavaria

Amsterdam

Vilnius

Selb

Selb – The ‘City of White Gold’ in Bavaria

Selb – Industrial city in green environment (Fichtelgebirge)

Everything in Selb is from (or about) PORCELAIN

…almost everything - usual street live in Bavaria

Porcelainindustry made the city prospering…

… but also caused the actual crisis

The sales crisis in the ceramics industry in the mid-1990s resulted in a

considerable fall in employment and at the same time led to high population

losses. The closure of the production plants has left large industrial wastelands in

the urban area. The reduction in population led to large levels of vacancies in the

town's rented housing stock.

Selb – ‘The raise and fall of ‘The City of White Gold’

Europan 11 How to reinitialize the shrinking western part of the city?

PORCELAINFACTORY

CITY CENTER

CITY WEST

Former town plan by Walter Gropius in 1968

Radical plans for an expanding city

Actual plans for a large scale shopping mall in the city center

How do we work? With more respect, creativity and accuracy

“Krisen sind Chancen.

Man muß ihnen nur den Geschmackder Katastrophe nehmen.”

Max Frisch

URBAN STRATEGY in 5 STEPS for ‘Kissing awake the sleeping beauty’

Be creative and think outside the box. The city of Selb has all opportunities for a

bright future. Rich history and tradition, beautiful landscapes, porcelain industry

that investigates in design and technical porcelain, up-coming markets in eastern

europe, vacant monumental industrial buildings, tourism, culture, art, sport, ...

URBAN STRATEGY Step 1 – Activate the Porcelainfactory

CULTUREART

Shopping mall Exhibition space

Museum

PORCELAIN

Offices

Ateliers

Lofts

Discothéque

Conference rooms

BUSINESSMusic hall

Restaurant

CafésClimbing hall

Porcelainfactory – Transformation into center for art, culture, leisure and trade

Car-Parking

FitnessclubTourist Information

URBAN STRATEGY Step 2 – Inner city ring

NEW CITY CENTER

PORCELAINFACTORY

Inner city ring – Solving traffic problems and re-defining city center

NEW CITY CENTRE

URBAN STRATEGY Step 3 – Porcelainroute

PORCELAINFACTORY

OLD CITY CENTER

Porcelainroute – Sightseeing route along excisting and new highlights of the city

Porcelainroute – Connecting old city center and Porcelainfactory

PORCELAINFACTORY

OLD CITY CENTER

URBAN STRATEGY Step 4 – Urban Acupuncture

CITY-PARK

HOTEL

PORCELAIN HOUSES

BRIDGE HOUSESRUSSIAN CAFE

COMMUNITY HOUSE

ORANGERY

ATELIERHOUSES

ELDERLY RESIDENCE

GATEHOUSE

FOREST

Urban Acupuncture – Creating fotomoments along the Porcelainroute

Urban Acupuncture – High quality local developments

PORCELAINFACTORY

CAR PARKING

SQUARE FOR EVENTS

HOTEL

Urban Acupuncture – Improving quality of surrounding areas

PORCELAIN HOUSES

ATELIER HOUSES

COMMUNITY HOUSE

PLAYGROUND

BRIDGE HOUSE

ELDERLY RESIDENCE

Urban Acupuncture – Stimulating private investments

ORANGERY

CITY HALL

MARKET

CHURCH

LOFTS

TOURISTCENTER

PORCELAINFACTORY

URBAN STRATEGY Step 5 – Upgrading Marienplatz

SUPERMARKET

MARIENPLATZ

Marienplatz – Connecting point between city center and Porcelain-Factory

Marienplatz – Main part of the Porcelainroute

Marienplatz – The new approach to the city center

Selb Inc. – The city as a brand

Embracing the industrial tradition of Selb will form the basis for a long-term

revitalization of the city. Simultaneously the city will be able to sharpen its profile as

‘the place to be’ in the region by offering attractive new life- and work concepts

and room for individual development within established structures.

The porcelain-city of Selb will be elevated to a regional center for

art, trade, tourism and culture. Through this process Porcelain will continue to

play a key role!

Urban Branding – Creating new ways of living to get more people into the city

Urban Branding – Greetings from Selb Inc.

Inc.

Interested in our work? We would love to hear from you.