WINWIN

KICK-OFF 3 overlapping phases to reach sustainabilityTo increase the value of the district fast and make it interesting to lessees to take part in the process, we develop the area in 3 overlap-

ping phases. The first phase is essential, we use the LQC method (Lighter, Quicker and Cheaper) to make quick wins.

time

value area

2015 2020 2030 2040

1.ACTI

VATE

2.GENERATE 3.PROSPER

to create an impact

to set the bases

to insure sustainability

Quick wins

2050

peoplemoney

activitiesflows

spacesground floors

facilities

working groupsfund & investments

agenda eventscentre & bloks

housing

neighbourhood infrastructuressystemsbuildings

networkssmart grid

co-creation

SUSTAIN

3 concentric areas to develop

It is important to concentrate first the activity in the centre to create a

sense of density and urbanity in the area. Once it is so, it is possible to

expand the revitalisation to the yards and borders.

CONCENTRATE1. ACTIVATE THE CENTRE

by marking and animating the

centre and its satellites.

2. GENERATE BLOCKS

with colourful fences to create

productive yards.

3. USE THE BORDERS

as a relax and wild

show-case, protecting

against noise and wind.

2

3

1

Local stakeholders

Non-profit parties

District

companies

leaseholders

municipality

chamber of commerce

foundations & associations

collective facilities

advertisement

events

taxes

sponsors & ambassadors

incomes

subsidies

Community Improvement District Fund= CID Fund

agendaevents

District marketing

communication

VVV & stewards

branding

Spatial improvement

Recruitment functions

Management

meetings

district manager &

office

studies & strategiesfundraising

online platform

public & collective

spaces

nature

buildings renovation

smart grid

accessibility

landmarks & furniture

temporarly spaces offered

subsidies (sport)

facilities

activated windows

negociation leaseholders & investors

starters package

collective services

COOPERATE

3 types of incomes for the CID fundOriginally created for business and retail areas (BID=Business Improvement Districts), Community Improve-

ment Districts (CID) are common structures in the United States. They help stakeholders to work together

towards a common vision and provide supplemental services to those offered by the municipality. Dutch BIZ

(Bedrijven InvesteringsZone) system could be used as a basis.

Comm

unity Im

prove

men

t

Distric

t = C

ID

Common Vision

Stra

tegi

es

& c

atal

ogs

Branding

& marketing

Even

ts , m

arke

ts,

fest

ival

s & to

urs

Organisation stakeholders

Management & monitoring

INTER-STRUCTURES

SUPER-STRUCTURES

INFRA-STRUCTURES

Structural plans long term

Pots & plants

Paint

Landmarks

& signage

Stre

et fu

rnitu

re

Balconies & bow windows

Sun screens & parasols

Shutters

Platforms & carpets

€

€€

€€€

Façades

Fences

Kiosks

Roads

Netw

orks

Environmental

design

Water

EnergySpace planning

(Shop) windows

Sanitary

Light

s

3 toolboxes to build a neighbourhood

3 types of tools are defined. INTERSTRUCTURES enable people to organize and change

their mental image of the district. SUPERSTRUCTURES enable the district to get a quick

physical lifting without high expenses. INFRASTRUCTURES enable the district to get a

healthy and sustainable structure on a long term.

ACCELERATE

GJ 128 VIVAMSTEL 3

x x xof

CARING

GREEN

TAMEABLE

CHARACTERISTIC

INTEGRATEDACCESSIBLE

people

spaces

activities

DIVERSE

SOCIAL

street life

collectiveactivities

participation

structure & borders

landmarks& corners

human scale

ACTIVE

biological

open air

nature

walk & cycle

play

sport

Amstelland & parks

AMC & health companies

Arena & sport companies

also for small transports

also for small wallets = spaces

also for small events

green hills & streets names

attractive fences& common yards

sport & health sponsors & ambassadors

amsterdam

The

healthyn eighbourhoo d

assistancewellness

comfort

A vision with 3 complementary themes to create a unique district

One of the tools is to find a concept to give the district new life. By looking at the local assets and empowering the stakeholders, it is possible to develop an authentic

identity that will attract new residents, entrepreneurs, investors and visitors. VIVAmstel 3 is The Healthy Neighbourhood to live in Amsterdam.

QUALIFY

1

CONCEPTNUMBER 3 RULES IN AMSTEL 3!

VIVAmstel 3 is the new healthy neighbourhood to live in Amsterdam. Like an organism, it will develop gradually and smartly reach its maturity.

All the needed cards are given in the hands of the stakeholders to start working efficiently together.

The timestrip shows a realistic evolution of the neighbourhood until 2040.

SAVE

An autonomous savings system to insure a successful changeBy first using cheap tools to increase the value of the district, it is possible to save money and build a fund for the more

expensive works like public spaces creation, roads transformations, buildings total renovation, energy production systems.

time

2015 20202030

2040

1.ACTIVATE

2.GENERATE 3.PROS

PER

2050

4.MAINTAIN

savings

SUPER -STRUC -TURESINTER-

STRUC -TURES

INFRA -STRUC -TURES

INTER-STRUC -TURES

SUPER -STRUC -TURES

INTER-STRUC -TURES INTER-

STRUC -TURES

INFRA -STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

INFRA -STRUC -TURES

INFRA -STRUC -TURES

INFRA -STRUC -TURES

INFRA -STRUC -TURES

INFRA -STRUC -TURES

SUPER -STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES SUPER -

STRUC -TURES

SUPER -STRUC -TURES

SUPER -STRUC -TURES

INFRA -STRUC -TURES

INFRA -STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES INTER-

STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES

INTER-STRUC -TURES SUPER -

STRUC -TURESC

ID fund

costs

PROCESS

FEASABILITY3 activated groups to fill the district inThe district makers of the CID do market research to become aware of the current demand. They

develop new functions depending on the evoluting context. They will focus on the existing visi-

tors, then attract new residents to finally generate even more visitors.

CAPITALIZE 1. USE CURRENT VISITORSThe current 22.000 workers of the area and the inhabitants from the adjacent neighbourhoods use the successful new (sport)facilities.

2. RECRUIT NEW RESIDENTSThe improvement of the district and the split-ting of spaces attract small households (students, starters, expats, seniors) and small entrepreneurs (self-employed, professions, start-ups), groups that are ever larger .3. BENEFIT FROM THE FLOWSThe district is so attractive that people come

from further away to visit the area. New facili-ties can develop again.

1

23

WORKSHOPS

TOGETHER

PHASE 2

attractive fence deck with training/fitness object

large container or animator

green space for temporary usage

garden of interest collective green parking deck

am

ste

rdam

the place to live & playVivAmstel3

am

ste

rdam

the place to live & playVivAmstel3

am

ste

rdam

the place to live & playVivAmstel3

VivAmstel 3

The CID develops a communication package to help giving the area a new image: logo, slogan, website, newsletter, posters and brochure.

BRAND

GJ 128

2015GENERATE

2

VIVAMSTEL 3

2020

2025

INTER-STRUC-TURES

INTER-STRUC-TURES

INFRA-STRUC-TURES

200th inhabitant in VivAmstel 3!

All ground floors are activated!

VivAmstel 3 favorite place to work and live for health professions in Amsterdam

Stakeholders organise a sponsored kick-off for the beginning of the CID!

SIGNAL

2012

The Hondsrugweg is regularly closed to the car traffic on the weekend to let events take place. Foor instance sport-days, 2nd hand sport articles market, health festivals. The painted asphalte indicates the centre and the colourful tensed structure hosts (semi)indoor events. Mobile structures are welcome to offer products and services.

PARK

INVITE

CENTRALIZE

One of the satellite tents indicates the main entrance from the station to the becoming neigh-bourhood. The structure covers an existing bridge that becomes a place to meet.

The yards are closed by red fences, furnished with mobile installations and accessible during the day to visitors. After concentrating the parking lots, there will be enough space for those. With only a few objects the yards become interesting places to chill, to meet and to gaze at. This is also the first step towards making the blocks productive for the area: water, food, energy.

STATIONS

Local necessary functionsSmall shops & public facilitiesex: crèche, café, hairdresser, supermarkt, newsagent’s

Special thematical functions:Bigger scaled shops and facilitiesex: sportfields, fitness and health centres, sport hotel and outlets, specialized recruitment agency and meeting spaces, biological restaurant

PARKING EVENTPARK

IKEA / A

MC

ARE

NA

Community Centre

Hondsrugweg

Hog

ehilw

eg

0

1

2

3

0 to 15% vacant16 buildings ≈ 40% 15 to 75% vacant14 buildings ≈ 40% 75 à 100% vacant6 buildings = 20%

Current businesses

New shops & facilities

Temporally working places

New forms of working

Appartments

Accessible green roofs

0 NOW

1 ACTIVATE THE GROUND FLOOR• Companies move within the buildings to free the

ground floor for retail & equipments.• Empty spaces are splitted up and offered temporally

spaces to small entrepreneurs for an interesting price. Following a new rule of the municipality, lessees are obliged to accept any tenants after 6 months of va-cancy.

2 GENERATE NEW RESIDENTS• Companies move within newly set blocks to free the

last floors for small and flexible appartments for stu-dents, starters, expats, seniors, etc.

• Some originally temporally spaces are fitted out for new or special forms of working: flexoffices, profes-sionals, start-ups, freelancers, etc. that do not need any expensive renovation.

3 DEVELOP• The last appartments are set at the back of the build-

ings with direct access to the newly designed yards. That diversifies the focus group of inhabitants.

• Because there are still more residents and visitors, there are enough consumers for new shops and fa-cilities and even new small buildings that densify the blocks and highlight the human scale of the dis-trict. Those can be containers at first.

• Roofs are made productive (food, energy or warmth) and accessible to companies and residents.

To explain our strategy, we use 3 average buildings of 4 storeys and of 30 m length. Buildings are splitted in flexible ap-partments and offices of 50 m². This is the average size of offered spaces to be attractive enough for demanding small households and small entrepreneurs. The goal is to fill the 30% vacant space with about 10% of retail & facilities (8 500 m² for shops, equipments & horeca), 10% of housing (170 appartments) and 10% of new working forms (170 offices inclu-sive professionals’ residences). Filling up depends also of sun orientation, budget available, type of rental agreement and collaboration between the lessees. The barrier buildings at the North and South borders are not appropriate for housing.

FILL IT UP

Extr

a sp

ace

6 ne

w lo

w b

uild

ings

=

+10%

INTER-STRUC-TURES

ATTRACT

Natural flows in the area are emphasized. The small scaled Hogehilweg/Hettenheu-velweg and the large Hondsrugweg create a crossroad that becomes the centre of the area. Functions develop along the two streets and benefit from the large amount of passing pedestrians.

ACTIVATE SUPER-STRUC-TURES

SUPER-STRUC-TURES

SUPER-STRUC-TURES

CID stakeholdersSubgroups of blocks stakeholders

ORGANIZE

Within the CID stakeholders, subgroups are set per created block. Together, they collaborate and discuss many subjets like the vocation of their common yard, the necessary moves of companies, the parking solution, the renovation of the buildings.

EMPOWER

centre

bridge to Hogehilweg

over the water on Hondsrugweg

SUPER-STRUC-TURES

against the IKEA

Simple tension membrane structures are used to create places: in the centre and at the ends of the 2 streets that form the central crossroads.

entrance of the temporary parkingHettenheuvelweg

Het

tenh

euve

lweg

PARK

Each subgroups of stakeholders related to one same block find and chose a suitable solution for parking within the yard: as a shared space, on top of a platform, at the side of an existing building, inside an existing building, etc.

0

1

2

3

PHASE 1

tentstructure marked crossing painted CID-parcel sponsor balloon inflatable objects, flags or art

pay&park green parking running track small container

PHASE 2

attractive fence deck with training/fitness object

large container or animator

green space for temporary usage

garden of interest collective green parking deck

Bijlmer

AMC

Stations

Bijlmer

A2

Centru mAmsterdam

& ArenaArena

Park

Ikea

Apollo

Parking

AGENDAVivAmstel 3

Juni 2021Sportifestival

Juli 2021Health Beurs

Augustus 2021Outlet Sportartikelen

September 2021Rock & Sport

Oktober 2021Bio festival

am

ste

rda m

the place to live & play

VivAmstel3

INTER-STRUC-TURES

PERSONIFY

The CID asks a famous sport-man to become the ambassa-dor of the new healthy neigh-bourhood.

time

k€

201520142013

100

50

ZOOM

1.000

200

2.000

2020 2030

Gross turnover

Rental prices / m² gla

€50/m² €75 to 100 /

m²

€100 to 200 /

m²

€150 to 300 /

m²

€200 to 350 /

m²

€200 to 500 /

m²

110 k€ / 3 years

550 k€ /5 years

610 k€ /5 years

1.000 k€ / 5 years

1.050 k€ / 5 years

4.321 k€ / 5 years

2040 2050

art

entr

ance

com

mon

are

as

faça

des

25%

bui

ldin

g re

nova

tion

25%

bui

ldin

g +

roof

reno

v.

50%

bui

ld. r

enov

.

lease

raise lease25% 50% 75% 75% 100% 100% 100% 100%% rented

CID tax

Taxes, sales maintenance and

diverse costs

Costs

Works

GJ 128

PROSPER

3

VIVAMSTEL 3

2030

2035

2040

INTER-STRUC-TURES

INFRA-STRUC-TURES

INTER-STRUC-TURES

1000 professionals come to visit the best business park regeneration project in Europe!

Only a few units left to rent! Be quick!

VivAmstel 3 celebrates its 30 years. A big sport event and yard parties are organised by the lo-cals. You’re invited!

PROMOTE

PARK

RENOVATE

SHOW

SOCIALIZE

LIVE & PLAY

WIN

SUPER-STRUC-TURES

footpaths

alleys

pedestrian zones

destination roads

main ways

water

cycle lanes*

INFRA-STRUC-TURES

In the 3rd phase, the Hogehilweg/Hettenheuvelweg becomes a real urban pedestrian street with all small local equipments that a neighbourhood needs. The pavement is renovated with a more qualitative material. Street furniture and lamps are set and create rest zones. The different fences make soft edges to slow down the traffic. Groundfloors open to the street with their terraces, sunscreens and large shop windows, signs and boards. Poles are placed to secure pedestrians from the destination car traffic.

INFRA-STRUC-TURES

A new hierarchical and pedestrian-friendly infrastructure is set. 3 Types of pe-destrian ways are developed. Pedestrian zones welcome the biggest pedestrian flows of the district. Alleys offer places to have a relaxed walk. Footpaths are col-lectively owned and are accessible during the day when the fences are open. Only one transversal main way is needed to serve the district. Destination roads are mainly one-way roads with parallel parking spaces for visitors.

* All destination roads are shared with bicycles. It is allowed to cycle on the pedestrians zones behalve during daytime (for instance from 8.00 to18.00)

STRUCTURE

INFRA-STRUC-TURES

WaterRainwater reservoir and living machine

EnergyProduction of local energy(wind, sun, ground) andpassive buildings

FoodLocal production of some vegetables and fruits

MaterialsRenewable materials for building and renovationTransport

Carsharing, bicycles racks, amount parking spaces, plugs for electric cars

(Sport)EquipmentAt least one equipment to socialize inside the yard and that plays a role in the district

FunctionsMix used buildings, 24/24, 7/7 occupancy, ability to work close to housing

RecyclingFood, energy, water, objects, waste and materials

Each block is responsible for its smart grid. It is easy to organize at this scale. Stakehold-ers have to find and chose adapted solutions together. Themes are water, energy, materials, food, equipment, functions, transport and recycling. Those are also brought within the CID for solutions at a bigger scale.

SUSTAIN

Lessees are stimulated to invest in their buildings. Because the quality of area improves fast because they are encouraged to split their spaces, they do not have problems to find tenants anymore. Few by few they renovate their buildings and increase every 5 years their rental prices. In this example, the lessees have made more than €7,5 millions gross turnover in 28 years (end of the lease in 2040).

In this example, we have chosen an average building of 3.600 m² gfa that is currently 100% vacant. We do not take inflation in account. It is possible to take a mortage only up to 5 years to avoid credit accidents. There are no subsidies included. Small improve-ments cost €10/m² gfa, façades and roof renovation €50/m² gfa, structural renovation €1000/m² gfa.

INFRA-STRUC-TURES

INFRA-STRUC-TURES

vertical

windows

€ €€

horizontal

windows

glazed

windows

Depending on the type of building, win-dows, functions and available budget, lessees will be stimulated to renovate their façade in diverse but coherent forms.

The CID develops events, services and products to promote the district actively. This way, they can feed the fund. Different people familiarize with the district as well. They are potential future residents!

The empty space along the Holterbergweg first becomes a toll parking that generates money for the CID fund. It gets a sponsors balloon where is it possible to get the basket in. The borders are marked by scattered fruit trees. The place becomes a dynamic show-case for VIVAmstel 3 as sporty and healthy place to live in. Later the largest plot takes over the function of temporary Arena Park and becomes an event park for the district .

The Hondsrugweg becomes the place to be in the district. Working people come there during the lunch to relax, residents in the evening or the weekend. Green artificial hills are made from the ground dug to extend the water around the district. The hills are related to the local street names and are comfortable places to sit and lie down in the sun.

Each subgroups of stakeholders related to one same block find and chose a suitable solution for parking within the yard: as a shared space, on top of a platform, at the side of an existing building, inside an existing building, etc.

Ouderkerkerplas

GaasperplasBijlmer

PHASE 3

new facade or building

go- round walking path

green ‘hills’ with seatings

boulevard area wadi/ ecofilter relax track next to railway

kitchen garden productive garden flowering beds court-yard

semi-public path

INFRA-STRUC-TURES