eMarketing Techniques at the Speed of LighteTactics You Can Implement Today

David TothDavid@worksmart-emarketing.comFollow me on Twitter - @WorkSmart

About The Speaker – David Toth

Session Outline

• Accountability• Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Creating your Marketing System• Specific eMarketing Techniques

– Website Optimization– Email Marketing– Search Engine Optimization– Social Media Optimization

• Question and Answer

Accountability

Web 2.0 - The New Web

• A user driven virtual world

– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile

Ex. Blogs, wikis, social networks, online video, etc

What is Web 2.0?

Statistics & Trends

• Social media trends– Facebook over 250M, 700K users per day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks

Annual Growth of social networking• Facebook – 200%• Twitter – 1400%

Budget Line Increases VS Decreases

Significant Barriers to Adoption

Creating Your Marketing System

Optimizing Websites for Conversion

• Design–Capture viewers attention immediately–Make sure you have a call-to-action–Get them to come back

• Analysis–Google Analytics

Engage your users

Google Analytics – Tracking Success

Website Best Practices

1.) Make it EASY to buy2.) ENGAGE your users

3.) Make sure you GET their email

Use Email Marketing!

• Cost effective– ~ 500 = $15/month

• View opens and clicks– Know exactly who opened it and when

• Develops relationships– You open email from people you trust

Email Marketing Best Practices

1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up

Organic VS Paid Search

SEO VS PPC

eMarketing Best Practices – SEO

1. Use title tags2. Key in to your keywords3. Inbound links!

RSS – The common denominator

The Technology & The tools

Facebook – The Social Network

Getting Started

• Optimize your profile– Basic info– Personal info– Contact info– Education and work– Privacy Settings

Privacy Settings

Facebook Basics – Navigation

What’s on your mind?

Facebook Advertisements

Facebook Share

Facebook Connect

Facebook Public Profiles

Facebook Pages Versus Groups

• Pages have more benefits than groups– Facebook Insights– More customization flexibility– Post on friend’s walls as the organization– Open to anyone, not just Facebook users– Obtain a vanity URL (over 100 fans)

Your ‘Canvas’

Bring in custom graphics/flash!

Measure Fan Size AND Interactions

Fan Size

Interactions

Measure Quantity AND Quality of Posts

Quantity of Posts

Quality of Posts

Using LinkedIn

Using LinkedIn

Using Twitter

Getting Started with Twitter

Twitter

1. 90% / 10%– Focus on giving it away

2. Use Search.Twitter.com for real-time tweets– RSS -> Email

3. Use a URL shortener– Cli.gs

4. Retweet! (RT)– Evangelist re-tweeting system

5. Use #LWL hashtag– Hashtags.org to track

Creating Your Marketing System

eMarketing Techniques at the Speed of LighteTactics You Can Implement Today

David TothDavid@worksmart-emarketing.comFollow me on Twitter - @WorkSmart