Local News, Local Search, in Local Language

Market Opportunity

Existing Mobile Content & Services are Inadequate

GPRS Phone Users Content on GPRS

Male 25 ±

Lower SEC

Non/Semi English Literate

English Centric

Ring tone, Wallpaper, Games

Attracts Big City English Educated

Youth with Extra Money to Spare

Need of Male, 25 , Lower SEC

Local News

Jobs, Matrimonial, Classifieds

Local Search

Increased Income & Better Life

Product Philosophy

Local Content in Local Language is the KEY TO GROW the Market

Mobile is the FIRST INTERNET DEVICE for Majority of Indian Users

Infotainment needs of small towns & villages FOLLOW SAME

BROAD TRENDS as big cities (News, Music, Email, Jobs,

Matrimonial, Local Business Listings etc.)

Same CORE Technology (Unicode Language

Rendering on Multiple Handsets) to power all

Platforms and Products

No Content Ownership, Technology Focus,

Partnerships for Content

Our Strategy

Eterno Products- Mobile Services in Your Language

Click: IndiSMS

Click: IndiSERVER

Click: IndiMATE

Click:RediffMail

Click:Hungama Music

News &Classifieds

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Click: NewsHunt

Readership of Top Indian Dailies (IRS09-02)

India’s English Literacy is 8%

Vernacular Language Literacy is 56%

News Hunt Coverage Across INDIA

NewsHunt nominated for Asia Mobile Awards in Best Mobile Internet Service Category

Eterno named as Top 25 Mobile Apps Company in India

NewsHunt is the most popular News application on getjar, ahead of USA Today, CNBC, CNN app, etc

NewsHunt is one of the most popular News application on Nokia OVI store

NewsHunt is getting preloaded on many LG phones, present on SAMSUNG app-store

News Hunt Awards & Recognitions

MOBILE NEWSin your LANGUGAGE

Choice of News PaperNEWS HUNT SCREENS

From iPhone, Blackberry, N97 all the way up to 40$ GPRS enabled phone, to cater Indians around the World

Web/RSS/XML NewsHunt Server NewsHunt App

NEWSHUNT FLOW

News Hunt Ad-Server

Eterno Ad-Server, Serves News Hunt & Music Platform

Based on OpenX Open Source Ad-Server

Text, Banner, Click Through type of Ads

Click to Call, Click to SMS options for lead generation

Ad targeting based on News Paper / Category / Handset / iPhone etc.

Currently serving internal ads

Can Fetch Ads from 3rd party Ad-Server like AdMob / InMobi etc.

Classifieds in News Hunt (Under Development)

News Papers are the

“BEST”Source of Classifieds

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Technology Roadmap

Shreya Dutta, +919999684959shreya.dutta@eternoinfotech.com