Eterno product suite
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Local News, Local Search, in Local Language
Market Opportunity
Existing Mobile Content & Services are Inadequate
GPRS Phone Users Content on GPRS
Male 25 ±
Lower SEC
Non/Semi English Literate
English Centric
Ring tone, Wallpaper, Games
Attracts Big City English Educated
Youth with Extra Money to Spare
Need of Male, 25 , Lower SEC
Local News
Jobs, Matrimonial, Classifieds
Local Search
Increased Income & Better Life
Product Philosophy
Local Content in Local Language is the KEY TO GROW the Market
Mobile is the FIRST INTERNET DEVICE for Majority of Indian Users
Infotainment needs of small towns & villages FOLLOW SAME
BROAD TRENDS as big cities (News, Music, Email, Jobs,
Matrimonial, Local Business Listings etc.)
Same CORE Technology (Unicode Language
Rendering on Multiple Handsets) to power all
Platforms and Products
No Content Ownership, Technology Focus,
Partnerships for Content
Our Strategy
Eterno Products- Mobile Services in Your Language
Click: IndiSMS
Click: IndiSERVER
Click: IndiMATE
Click:RediffMail
Click:Hungama Music
News &Classifieds
Continue main presentation
Click: NewsHunt
Readership of Top Indian Dailies (IRS09-02)
India’s English Literacy is 8%
Vernacular Language Literacy is 56%
News Hunt Coverage Across INDIA
NewsHunt nominated for Asia Mobile Awards in Best Mobile Internet Service Category
Eterno named as Top 25 Mobile Apps Company in India
NewsHunt is the most popular News application on getjar, ahead of USA Today, CNBC, CNN app, etc
NewsHunt is one of the most popular News application on Nokia OVI store
NewsHunt is getting preloaded on many LG phones, present on SAMSUNG app-store
News Hunt Awards & Recognitions
MOBILE NEWSin your LANGUGAGE
Choice of News PaperNEWS HUNT SCREENS
From iPhone, Blackberry, N97 all the way up to 40$ GPRS enabled phone, to cater Indians around the World
Web/RSS/XML NewsHunt Server NewsHunt App
NEWSHUNT FLOW
News Hunt Ad-Server
Eterno Ad-Server, Serves News Hunt & Music Platform
Based on OpenX Open Source Ad-Server
Text, Banner, Click Through type of Ads
Click to Call, Click to SMS options for lead generation
Ad targeting based on News Paper / Category / Handset / iPhone etc.
Currently serving internal ads
Can Fetch Ads from 3rd party Ad-Server like AdMob / InMobi etc.
Classifieds in News Hunt (Under Development)
News Papers are the
“BEST”Source of Classifieds
Back to main presentation
Technology Roadmap
Shreya Dutta, [email protected]