Post on 20-Sep-2014
description
Enhancing Your Employer Brand via Content Sharing:
Through Video, Social Media and More
October 2, 2013
Thank you to our sponsor
Anna BrekkaDirectorRecruiting Trends
Moderated by:
Presenters:
Gail HoustonSocial Media Program ManagerIntuit
Aimee CatonDirector of MarketingGlassdoor
people
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Talent Solutions Overview
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Recruit High Quality Candidates on Glassdoor
Glassdoor is growing because we have the information candidates need to make decisions:
600M+Inside Connections
12M+Job Listings
5.75 M+Reviews, salaries, interviews, photos and other user generated content
250k+Companies
To become the largest and most trusted career community that helps people make more informed job decisionsOur Mission
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
What We’re Hearing…
EMPLOYER BRAND
COMMON RECRUITING CHALLENGES
candidates are not aware of company
or open positions
RECRUITING FUNNEL
difficult to maintain pipeline andhire on-time
CANDIDATE QUALITY
difficult to findideal fit candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Company Profile JobAds
Influence candidates deciding to work for you
Recruit ideal candidates that aren’t aware of you yet
Glassdoor Talent Solutions
The Result | RIGHT FIT CANDIDATES
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Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Compare Your Brand Perception vs. Competitors
Glassdoor Insights Reports
Sign up for our free employer account!
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Identify Strengths & Weaknesses in your
Employer Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Delivering Measurable Results to 850+ Customers
College Hires
605 positions filled via Glassdoor in 9
months
24% higher conversion
130% increase in profile traffic
Competing with larger companies
2 hires in 6 months
116 applications in 6 months
Increased overall rating to 4.5 stars
Gained visibility
Filled 4 positions in 5 months
$478 cost per hire
Improved social media strategy
Director level hires
Receive 103 applications
Increased Candidate Engagement
364% Increase in page views
Received 299 applications in 6
months
Diversity Campaign
Enhance Your Client Brand Via Content Sharing
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Through Video, Social Media and More…
@ghouston
Social Has Become the Norm
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And Doesn’t Just Mean Hires Anymore
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The ability to influence an actionnow or in the future
The Real Question Is—Now What?
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How do we find ways to engage…
It’s All About Creating Content
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That will INFLUENCE an action!
Influence Can be a Job
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But make it different and visual if you can!
Influence Can be a Post
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But you need to share with the RIGHT audience
Influence May Not be Immediate
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Company, Banners, Inmails, Profiles, Groups, Employee Status Updates
And Can Happen a Lot of Ways
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Data is giving us insight we did not have before
Personalor
Corporate
Influence Makes a Difference
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And Continues to Grow
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47% increase in LI
18% increase SlideShare.net
97% increase in social referrals
103% increase in YouTube views
Two Ways to Influence
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And there is an opportunity to influence in both
1| EMPLOYEE CHANNELS
2| CORPORATE CHANNELS
So We’re Testing
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What works and what doesn’t
38 CLICKS WITHOUT PICTURE
82 CLICKS WITH PICTURE
And More Testing
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Trying new things
We Might Test on Personal Channels First
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To see what works and what doesn’t
Employee Channels Are Targeted
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Broader — Connected — Culture — Innovationbut with Personality and Engagement
Corporate Channels
Created a More “Social ATS”
Added Videos from YouTube
Added Awards Bitly
Social Channel Widget
Added Social Components to Our Communications
Social Posting Direct from ATS
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134,624 Page Viewson LinkedIn Company Page
LinkedIn:Testing Different Types of Post
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Resulted in Spike in Company Followers
LinkedIn: CEO Participation
PromotedBrad Smith Blogon LinkedIn
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539,088 Page Viewson Glassdoor Employer Profile
Glassdoor
Created Banner
Connected Social Profiles
More Engaging Photos
Review User Posts
TOP 1% MOST VIEWED EMPLOYER PROFILE
IMPROVED APPLICATION TO HIRE EFFICIENCY RATE BY 78%
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Finding new ways to engage
Chats
Apps
Messaging
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Engaging content—it’s not all about jobs
Daily Tweets
Created Lists for Recruiters to Follow
New @IntuitStudents Account
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118,201 Lifetime Views
Video Allows You toShowcase Culture
Engaging Videos for Business Units, Intuit and Culture
Created Playlists
Include in Job Descriptions,Emails and Thank You Letters
Also Socialize Intuit Corporate Videos
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SlideShare Allows Youto Get Viral Views
Showcase on LinkedIn inRecruiter Profiles
Added to jobs.intuit.com Site—Career Advice
Socialize Presentations
Host Videos on SlideShare
More Than 133,000 Views
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Recruiter
Engaging Content
Culture, Location and Community
General Interest Boards
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There’s a reason why Facebook bought it
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Google+
Focused on TechnologyNewest Channel
Socializing Jobs, Events and Industry
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Event | Hiring
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Bitly
Branded Bitlys
Support Critical Campaigns
Added Google Analytics
Community Bitlys
Tax Advisor Campaign—16.5k Views
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Created Partnerships—Internal
Positions Spotlighted Weekly onThis Week at Intuit Video Series
Intuit Culture
Partner with Corporate Communications
Socializing Intuit Social Accounts
#IntuitMyVoice
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Measuring Success—Cool Stats
Intuit has over 49,787 followers on LinkedIn
More than 9,500 members actively engaged in conversations in our Employee and Alumni groups
OVER 539,000 PAGE VIEWS
OVER 134,000 PAGE VIEWS
Intuit is in the Top 1% of corporate profiles viewed on Glassdoor
Improved application to hire efficiency rate by 78%
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Measuring Success—Cool Stats
118,000 have viewed Intuit Careers videos on YouTube, sharing culture, jobs and events.
SlideShare.net has generated more than 133,000 views for Intuit Career
Applicants learn about products, career advice and social media
Pinterest has over 4,000% growth this year and Intuit Careers is now active with 32 boards and over 900 followers
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Measuring Success—Cool Stats
We have over 16,500 views on our popular Tax Advisor role in Bitly
Thousands of our Facebook fans have joined in on technology, career advice and university chats, or interacted with recruiters and employees
Intuit Careers is one of the Top 100 Companies using social media to recruit
Top 5 Facebook Career Pages Get—Recruiting Blogs | OnGig
SHRM Staffing Management Conference & Exposition
Time for your Questions
?
Thanks again to our sponsor
Stay in touch
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Follow
@ghouston
@intuitcareers
@AimeeCaton
@glassdoor
@recruitingtrends
Thank you for joining us!A recording of this session will be available on www.RecruitingTrends.com within a few business days.
You can visit our previously recorded event library at any time: http://www.recruitingtrends.com/category/events/webinars/webinars-previous
This webinar is approved for 1 recertification credit hour through HRCI. If you have not already requested credit upon registration please email jill.adler@meeting-matters.com
Please send your questions, comments and feedback to: jill.adler@meeting-matters.com