Enhancing Fall Recruitment through Social Media

The webinar will begin shortly!

In the meantime, connect with us via social media:

h"p://www.facebook.com/GoMedia.GoAbroad  

h"p://www.twi"er.com/_GoMedia_    

h"p://www.pinterest.com/GoMedia2012    

Use this hashtag to discuss the webinar on Twitter!

#GoMediaWebinar

Today’s Presenters:

Jonathan Miers GoMedia Manager Jonathan.Miers@goabroad.com Skype: Jonathan.Miers

Kayla Patterson GoMedia Coordinator Kayla.Patterson@goabroad.com Skype: ga-kaylapatterson Twitter: @kaylapatt

Moderator:

Maria May Militante GoMedia Assistant Coordinator May.Militante@goabroad.com Skype: May_gap

Today’s Agenda�

Topic 1 – Social Media Overview

Topic 2 – Trends in International Education

Topic 3 – Four Step Approach to Social Media

Topic 4 – Using Social Media for Fall Recruitment

Topic 1: Social Media Overview

156,029,580  Facebook  users  in  the  USA  

60,873,120  between  ages  17-­‐24  

3,878,240  interested  in  traveling  the  world    

359,240  are  also                                        college  students  

Wow!  Source:  Facebook’s  AdversiQng  Tools  

Topic 1: Social Media Overview  

Take-Aways

Understand the importance of each social platform.

Be present where your audience is present.  

Topic 2: Trends in International Education

94.20%  

64%   62.80%  

25.60%  

10.50%  

50%  

10.50%  

34.90%  

5.80%  

Social  Media  Usage  in  Interna2onal  Educa2on  

81%  

50.60%  

34.20%  

29.10%  

25.30%  

11.40%  

Increase  in  fans  or  followers  

Increased  website  traffic  

Increase  in  inquiries  from  online  sources  (contact  us  forms,  etc.)  

Increased  a"endance  at  events  

Increased  office  visits  from  parQcipants  

None  

Results  Experienced  from  Social  Media  Ac2vity  

47%  

35%  

9%  

3%  6%  

Time  Spent  on  Social  Media  each  Week  

0-­‐2  hours  

3-­‐5  hours  

6-­‐8  hours  

8-­‐10  hours  

10+  hours  

Topic 2: Trends in International Education  

Take-Aways

Learn how to use social media for your organization’s benefit.

Be active and consistent.

Spend adequate time managing your social media.

Topic 3: Four Step Approach to Social Media

Understand & Strategize  

Create Content & Integrate  

Manage & Monitor  

Measure, Evolve, Repeat

Step 1: Understand & Strategize

To-Do Items: Follow Trends and Use Resources ☐ Build Editorial Calendars

Step 2: Create Content & Publish

Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!

Publish Social Media Channels, Traditional Media, Where you are not!

Step 3: Manage & Monitor�Management of Social Media A time when micro-management is successful!

- Be consistent, use up-to-date posts and content - Optimize scheduling & posting times

Monitoring the Channels Become the “Big Brother” of your brand.

- Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!

Step 4: Measure, Evolve�& Repeat

Social Media Tape Measure: –  Facebook Insights, Google

Analytics, Crowdbooster

Social Evolution Change, Create, & Be

Original

Topic 3: Four Step Approach to Social Media  

Take-Aways

Understand & Strategize

Create Content & Integrate

Manage & Monitor

Measure, Evolve, & Repeat

Topic 4: Using Social Media for Fall Recruitment

Increasing Student Engagement

–  Photo or video of the week

•  Polls and surveys –  Use “Likes” and

“Shares” as a polling tool

–  Ask specific questions •  Example: “On a plane,

Window or Aisle?” –  Quotes – Original and

Famous! –  Feature someone famous

that has studied abroad or alumni of the visiting school

Invest in Promotion with Returns •  Contests & Promotions

–  Photo or video contest –  Use fan-gates & follow the rules

•  “Check-In” at Fairs and Universities –  Receive a free t-shirt or

scholarship •  Facebook Advertising

–  Reach the 359,240 college students interested in traveling the world!

Connect  with  Local    Students  

Sharing  Travel  Advice  and  InformaQon  

Campus  Visits    and  Fairs  

Connect  ParQcipants  with  ProspecQve  Students  

Theme days –  #TravelTuesday #TT –  #FollowFriday #FF –  #TravelTip –  #BestTravelPlace

Live Tweeting Sessions –  Virtual Study Abroad Fair –  Program Experiences

•  Excursions •  Airport Pick-ups •  #CultureShock

Global Ambassadors –  Current students –  Program/site directors

Interviews –  Home stay families –  Past Participants –  Support staff

Location Guide –  Be your organization’s Rick

Steves!

“…I  spent  today’s  class  at  the  Greek  Ruins!”  

Field Reps/Recruiters –  University & Fair

Journals –  Personal experiences in

travel & study abroad –  Why they work for the

organization

Photo Journals –  Current travel –  Past travel experiences

Topic 4: Using Social Media for Fall Recruitment  

Take-Aways

Focus on engagement, not necessarily numbers.

Don’t be afraid to try different things; be edgy, creative, and bold.

Use your personal experiences to generate interest.

Need Some Assistance?

Social  Media  Management  for  Interna2onal  Educa2on  Organiza2ons    

Contact us for more information!

GoMedia 324 East Oak Street

Fort Collins, CO 80524

+1.720.570.1702 x4024

Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com

Website: GoMedia.GoAbroad.Com