Enhancing Fall Recruitment through Social Media [WEBINAR]

Enhancing Fall Recruitment through Social Media

The webinar will begin shortly!

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Today’s Presenters:

Jonathan Miers GoMedia Manager [email protected] Skype: Jonathan.Miers

Kayla Patterson GoMedia Coordinator [email protected] Skype: ga-kaylapatterson Twitter: @kaylapatt

Moderator:

Maria May Militante GoMedia Assistant Coordinator [email protected] Skype: May_gap

Today’s Agenda�

Topic 1 – Social Media Overview

Topic 2 – Trends in International Education

Topic 3 – Four Step Approach to Social Media

Topic 4 – Using Social Media for Fall Recruitment

Topic 1: Social Media Overview

156,029,580 Facebook users in the USA

60,873,120 between ages 17-‐24

3,878,240 interested in traveling the world

359,240 are also college students

Wow! Source: Facebook’s AdversiQng Tools

Topic 1: Social Media Overview

Take-Aways

Understand the importance of each social platform.

Be present where your audience is present.

Topic 2: Trends in International Education

94.20%

64% 62.80%

25.60%

10.50%

50%

10.50%

34.90%

5.80%

Social Media Usage in Interna2onal Educa2on

81%

50.60%

34.20%

29.10%

25.30%

11.40%

Increase in fans or followers

Increased website traffic

Increase in inquiries from online sources (contact us forms, etc.)

Increased a"endance at events

Increased office visits from parQcipants

None

Results Experienced from Social Media Ac2vity

47%

35%

9%

3% 6%

Time Spent on Social Media each Week

0-‐2 hours

3-‐5 hours

6-‐8 hours

8-‐10 hours

10+ hours

Topic 2: Trends in International Education

Take-Aways

Learn how to use social media for your organization’s benefit.

Be active and consistent.

Spend adequate time managing your social media.

Topic 3: Four Step Approach to Social Media

Understand & Strategize

Create Content & Integrate

Manage & Monitor

Measure, Evolve, Repeat

Step 1: Understand & Strategize

To-Do Items: Follow Trends and Use Resources ☐ Build Editorial Calendars

Step 2: Create Content & Publish

Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!

Publish Social Media Channels, Traditional Media, Where you are not!

Step 3: Manage & Monitor�Management of Social Media A time when micro-management is successful!

- Be consistent, use up-to-date posts and content - Optimize scheduling & posting times

Monitoring the Channels Become the “Big Brother” of your brand.

- Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!

Step 4: Measure, Evolve�& Repeat

Social Media Tape Measure: –  Facebook Insights, Google

Analytics, Crowdbooster

Social Evolution Change, Create, & Be

Original

Topic 3: Four Step Approach to Social Media

Take-Aways

Understand & Strategize

Create Content & Integrate

Manage & Monitor

Measure, Evolve, & Repeat

Topic 4: Using Social Media for Fall Recruitment

Increasing Student Engagement

–  Photo or video of the week

•  Polls and surveys –  Use “Likes” and

“Shares” as a polling tool

–  Ask specific questions •  Example: “On a plane,

Window or Aisle?” –  Quotes – Original and

Famous! –  Feature someone famous

that has studied abroad or alumni of the visiting school

Invest in Promotion with Returns •  Contests & Promotions

–  Photo or video contest –  Use fan-gates & follow the rules

•  “Check-In” at Fairs and Universities –  Receive a free t-shirt or

scholarship •  Facebook Advertising

–  Reach the 359,240 college students interested in traveling the world!

Connect with Local Students

Sharing Travel Advice and InformaQon

Campus Visits and Fairs

Connect ParQcipants with ProspecQve Students

Theme days –  #TravelTuesday #TT –  #FollowFriday #FF –  #TravelTip –  #BestTravelPlace

Live Tweeting Sessions –  Virtual Study Abroad Fair –  Program Experiences

•  Excursions •  Airport Pick-ups •  #CultureShock

Global Ambassadors –  Current students –  Program/site directors

Interviews –  Home stay families –  Past Participants –  Support staff

Location Guide –  Be your organization’s Rick

Steves!

“…I spent today’s class at the Greek Ruins!”

Field Reps/Recruiters –  University & Fair

Journals –  Personal experiences in

travel & study abroad –  Why they work for the

organization

Photo Journals –  Current travel –  Past travel experiences

Topic 4: Using Social Media for Fall Recruitment

Take-Aways

Focus on engagement, not necessarily numbers.

Don’t be afraid to try different things; be edgy, creative, and bold.

Use your personal experiences to generate interest.

Need Some Assistance?

Social Media Management for Interna2onal Educa2on Organiza2ons

Contact us for more information!

GoMedia 324 East Oak Street

Fort Collins, CO 80524

+1.720.570.1702 x4024

Twitter: @_GoMedia_ Email: [email protected]

Website: GoMedia.GoAbroad.Com

Enhancing Fall Recruitment through Social Media [WEBINAR]

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