Enhanced Library Collections and Services through Social Media - Mar Perez Morillo, Chief of Web...

BIBLIOTECA NACIONAL DE ESPAÑA

National Library of Spain:Enhanced

Library Collections and Servicesthrough Social Media

Mar Pérez Morillo – Chief of Web Service of the National Library of SpainEvento / Lugar / Campo para fecha

BIBLIOTECA NACIONAL DE ESPAÑAEnhanced Library Collections and Services through Social Media

Summary What do we want? What do we get? Service sustainability Management Risks Platforms features The National Library of Spain 2.0 Conclusions

Web 2.0 and national libraries

Enhanced Library Collections and Services through Social Media

To start

To define our goals Strategy Resources available Policy and terms of use

What we will get

Better dissemination More dynamic contents Information encounters users User participation Extension of services Broader target They foster web traffic More visibility They strengthen internal jobs

Service sustainability

Available resources

Commitment with the service

Organizational reputation

User expectations

Models for others

Management

Deep knowledge of organization To have clear the organization mission To know well our users profile To be alert to user demands To closely monitor user participation To update content To involve users as part of the organization Statistics: key element, deep analysis

Terms of use

Internal: Consistent policy Especially necessary when:

• More than one profile

• Several administrators What to do in case of inappropriate use

External: Recommendations for use Type of comments not allowed Measures to be taken in these cases

Internal risks: chaos

CAUSES: no clear objectives no clear terms of use no coordination among administrators

SOLUTIONS: clear general policy clear rules for each platform guidelines for use of profiles and platforms when different administrators, good coordination

External risks: controversies

Avoid them Once it comes up:

don’t rush think about the origin consider mission of the organization

Some turn off spontaneously Users themselves act as moderators Give a response Admit the error and apologise

PROPER ACTION

REINFORCE ORGANIZATION IMAGE

Platforms features

Facebook

Very versatile social network Allows sharing videos, links, images, content…

Different user profiles Growth somewhat slowed down ↔ Steep increase of Twitter Requires close control Potential for viral dissemination of content Generates traffic to other organization platforms

Twitter

Very dynamic social network

Widely expanded along the past two years

Users more professional than in Facebook

User expects quick responses

It requires close monitoring

Twitter

Specialization of the accounts → segmentation

Twitter

When having more than one account:

Communication and retwitting between them

Different target audiences → different content

YouTube

• Some organizations: more than one channel

• Content: Organizations activities Events held Documentary collections Historical audiovisuals

Audiovisual digital repository in some cases Playlists: very useful for navigation Streaming of a live event

Flickr

Collections of images Main uses:

dissemination of collections cultural events professional meetings

Library of Congress, main national library: Close to 20.000 images

Russian State Library, main TEL library: + 2.900 images

Flickr

Slideshare

Presentations to share

Professional topics

Not very popular among libraries:

Many individual presentations

Few institutional channels

Slideshare

More than one blog (specialized by subject)

Versatile platform:

Specialized articles

Wide range of topics

Few key principles:

Quality trumps quantity

New content invites new views

Readers like consistency

There’s no recommended frequency

Miscellaneous or specialized (users profiles)

Summary for TEL libraries

Facebook: 40%

Twitter: 27%

YouTube: 16%

Blog: 13%

Flickr: 10%

Slideshare: 5%

Other platforms

Biblioteca Nacional de España 2.0

Facebook: + 136.000 followers Twitter: +23.000 followers YouTube: + 631.000

reproductions Flickr: +800 images Slideshare: +120 presentations Blog

Conclusions

Greater openness of organizations to society

Improving of external image

Increases the visibility of tasks

Helps make internal working processes more dynamic

Opens new investigation fields

Better understand our users’ needs

Daily challenge: encouraging to improve

Sharing knowledge

Heading for the great global library

Resources National Library of Spain Web Site: www.bne.es NLS Facebook Page: www.facebook.com/bne NLS Twitter Account: https://twitter.com/bne_biblioteca NLS YouTube Channel: www.youtube.com/bibliotecabne NLS Slideshare Channel: www.slideshare.net/bne NLS Flickr Account:

http://www.flickr.com/people/bibliotecabne/ NLS Blog: http://blog.bne.es

Mar Pérez MorilloChief of National Library of Spain Web Service

mar.perez@bne.es

Pº de Recoletos 20 -22 28071 Madrid

EspañaT +34 915 807 800

www.bne.es

Enhanced Library Collections and Services through Social Media - Mar Perez Morillo, Chief of Web...

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