Enhanced Library Collections and Services through Social Media - Mar Perez Morillo, Chief of Web...

BIBLIOTECA NACIONAL DE ESPAÑA

National Library of Spain:Enhanced

Library Collections and Servicesthrough Social Media

Mar Pérez Morillo – Chief of Web Service of the National Library of SpainEvento / Lugar / Campo para fecha

BIBLIOTECA NACIONAL DE ESPAÑAEnhanced Library Collections and Services through Social Media

Summary What do we want? What do we get? Service sustainability Management Risks Platforms features The National Library of Spain 2.0 Conclusions


Web 2.0 and national libraries

Enhanced Library Collections and Services through Social Media


To start


To define our goals Strategy Resources available Policy and terms of use


What we will get


Better dissemination More dynamic contents Information encounters users User participation Extension of services Broader target They foster web traffic More visibility They strengthen internal jobs


Service sustainability


Available resources

Commitment with the service

Organizational reputation

User expectations

Models for others


Management


Deep knowledge of organization To have clear the organization mission To know well our users profile To be alert to user demands To closely monitor user participation To update content To involve users as part of the organization Statistics: key element, deep analysis


Terms of use


Internal: Consistent policy Especially necessary when:

• More than one profile

• Several administrators What to do in case of inappropriate use

External: Recommendations for use Type of comments not allowed Measures to be taken in these cases


Internal risks: chaos


CAUSES: no clear objectives no clear terms of use no coordination among administrators

SOLUTIONS: clear general policy clear rules for each platform guidelines for use of profiles and platforms when different administrators, good coordination


External risks: controversies


Avoid them Once it comes up:

don’t rush think about the origin consider mission of the organization

Some turn off spontaneously Users themselves act as moderators Give a response Admit the error and apologise

PROPER ACTION

REINFORCE ORGANIZATION IMAGE


Platforms features



Facebook



Facebook


Very versatile social network Allows sharing videos, links, images, content…

Different user profiles Growth somewhat slowed down ↔ Steep increase of Twitter Requires close control Potential for viral dissemination of content Generates traffic to other organization platforms


Twitter



Twitter


Very dynamic social network

Widely expanded along the past two years

Users more professional than in Facebook

User expects quick responses

It requires close monitoring


Twitter


Specialization of the accounts → segmentation


Twitter


When having more than one account:

Communication and retwitting between them

Different target audiences → different content


YouTube



YouTube


• Some organizations: more than one channel

• Content: Organizations activities Events held Documentary collections Historical audiovisuals

Audiovisual digital repository in some cases Playlists: very useful for navigation Streaming of a live event


Flickr



Flickr


Collections of images Main uses:

dissemination of collections cultural events professional meetings

Library of Congress, main national library: Close to 20.000 images

Russian State Library, main TEL library: + 2.900 images


Flickr



Slideshare



Slideshare


Presentations to share

Professional topics

Not very popular among libraries:

Many individual presentations

Few institutional channels


Slideshare



Blogs



Blogs


More than one blog (specialized by subject)


Blogs


Versatile platform:

Specialized articles

Wide range of topics

Few key principles:

Quality trumps quantity

New content invites new views

Readers like consistency

There’s no recommended frequency

Miscellaneous or specialized (users profiles)


Summary for TEL libraries


Facebook: 40%

Twitter: 27%

YouTube: 16%

Blog: 13%

Flickr: 10%

Slideshare: 5%


Other platforms



Biblioteca Nacional de España 2.0


Facebook: + 136.000 followers Twitter: +23.000 followers YouTube: + 631.000

reproductions Flickr: +800 images Slideshare: +120 presentations Blog

http://www.facebook.com/bne

http://twitter.com/bne_biblioteca


Conclusions


Greater openness of organizations to society

Improving of external image

Increases the visibility of tasks

Helps make internal working processes more dynamic

Opens new investigation fields

Better understand our users’ needs

Daily challenge: encouraging to improve

Sharing knowledge

Heading for the great global library


Resources National Library of Spain Web Site: www.bne.es NLS Facebook Page: www.facebook.com/bne NLS Twitter Account: https://twitter.com/bne_biblioteca NLS YouTube Channel: www.youtube.com/bibliotecabne NLS Slideshare Channel: www.slideshare.net/bne NLS Flickr Account:

http://www.flickr.com/people/bibliotecabne/ NLS Blog: http://blog.bne.es



Mar Pérez MorilloChief of National Library of Spain Web Service

[email protected]

Pº de Recoletos 20 -22 28071 Madrid

EspañaT +34 915 807 800

www.bne.es


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