Post on 31-Jul-2020
ENGAGE COMMUNITY AMBASSADORS
MODERATOR Keith Benjamin, DOT Director, Charleston, SC
SPEAKERS
• Haydée Santana, Community Engagement Director, Atlanta
Bicycle Coalition
• Alice Friedman, Strategic Initiatives Manager, NYC DOT
• Lyndsey Pender, Research and Evaluation Specialist, The
Works, Inc.
NYC DOT BICYCLE AND GREENWAY PROGRAM
Places for Bikes, Indianapolis
Park Row, MN
NYC BIKE NETWORK: EXPANSION
1997 Bike Network
2017 Bike Network
NYC bike network now encompasses nearly 1,200 miles of on-street lanes and off-street paths, including 450 miles of protected lanes
COMMUNITY ENGAGEMENT: TRADITIONAL
Town Halls / Presentations
Workshops Special Events
Interested people come to you
Guided Rides
STREET AMBASSADORS GO TO WHERE THE PEOPLE ARE
Bicycle Intersection User Survey
Bike Share User
EFFECTIVE OUTREACH: DATA COLLECTION
Cyclist Survey
EFFECTIVE OUTREACH: STORYTELLING
EFFECTIVE OUTREACH: DOCUMENTING
2016 Street Ambassador Achievements:
82 Projects Supported
328 Individual Deployments
27,293 Giveaways Distributed
32,000 + Conversations with Public
8
EFFECTIVE OUTREACH: HAVING REAL CONVERSATIONS
9
NYC DOT NYC DOT nyc_dot NYC DOT
THANK YOU!
PROGRAM OBJECTIVES● Community engagement and ownership of the system● Inclusion & accessibility: Station density, discounted memberships, and developing a cash
payment system, to make bike share as accessible as possible.● Adoption as low-cost transportation option to get to local destinations and transit + an
inexpensive form of exercise and recreation
Hiring
• ABC and the City team up with local non-profit partners (who are provided a stipend) and use partner network and resources to promote position
Recruitment
• In the first year, we hired 10 Champions for Westside neighborhoods. In the second year, we hired 6 Champions from Neighborhood Planning Unit V.
16 Champions over the past
two years
110 applications
Over 25 news and radio articles
Selection• We focus on various elements of
diversity, including biking experience, family structure, education level, age, and connectivity to bicycle advocacy and general advocacy
Day 1:Bike Share
Champ Intro
Day 2:Bike Laws and
Safety Overview
Day 3:Bike
Maintenance Overview
Day 4:Relay Bike Share Intro
Day 5:Presenting
About Relay
Day 6:Relay and
Bicycle Advocacy
Day 7:Professional Development
Training
Day 8:Professional
Network Building
Day 9:Review and Graduation
Curriculum• 40 hour training over 9 days
• Childcare, food and transportation costs provided
• Focused on Champions’ needs and professional development
• Bike ride every day of training
Post Curriculum Training• ABC, Relay and the other
partnering organizations lead post curriculum trainings to the Champions
• These trainings are shaped to support needs of the Champions
Hub DaySetup
Addressing Community Questions
7 W’s of Relay Bike
Share
Digital Marketing
Media Training
Bikeway Design
Training
Community Engagement
● Urban Confidence Rides
● Hub Days
● Community Rides and Activities
● Neighborhood Meetings
● Non-traditional Engagement
Measuring Success• Increased bike share usage in
target areas
• Positive media and community impressions
• Built demand for more bike share stations and better biking infrastructure in NPU V and the Westside
• 3 Champions have moved onto part-time or full-time roles in transportation
• 95% of the Champions have stayed involved in transportation initiatives in their neighborhoods.
Equitable roll out of bike
share stations
10,000 rides from target
areas (4% of all bike share
trips)
2,000 hours of direct
community engagement
Community Engagement, Programming, and
Empowerment in South Memphis
Lyndsey PenderResearch and Evaluation Specialist,
The Works, Inc.
The Big Jump Teen AmbassadorsThe Big Jump Teen Ambassadors Program was formed in collaboration with Revolutions Bike Co-Op, The Works, Inc., and The City of Memphis Division of Engineering. Ten South Memphis teens currently serve as ambassadors.
● Participate in monthly meetings and bicycle rides● Partake in bicycle maintenance and bicycle safety trainings● Learn about bicycle infrastructure and street design● Plan future South Memphis Glide Rides and events
The Big Jump Teen Ambassadors
The Big Jump Ambassador ProfileCheyenne, 17South Memphis Resident/Student
Cheyenne attends a local South Memphis high school. After school, she goes to track practice and then to the Memphis Athletic Ministries until it’s time to head home.
While Cheyenne has her own bicycle at home, before beginning the program she did not know how to change her flat tire. Through the Big Jump Teen Ambassadors Program, Cheyenne has learned a range of bicycle maintenance skills.
Big Jump Ambassadors Program EvaluationSurveys will measure:● Changes in biking attitudes● Changes in biking perceptions● Knowledge gained about biking● Knowledge gained about bicycle maintenance
Interviews will capture:● Descriptive data on biking● Anecdotal information and stories